Custom Retractable Banner: When to Use Them + Get Yours Today!

Click the buttons below to share this content, or save it on social media, so you can refer back to it later.

Share on pinterest
Share on facebook
Share on twitter
Share on linkedin
Share on email
custom retractable banner

Disclosure: This page may contain affiliate links, meaning we receive a commission if you decide to make a purchase through our links, but this is at no additional cost to you. Please read our disclosure for more info.


For many entrepreneurs, custom retractable banners are the ideal solution.  They look nice, they can display a brand message well, and they come in multiple sizes, however, they’re not a one-size-fits-all advertising solution.  There are some scenarios where a custom retractable banner can defeat your advertising goals, and the chances are, you don’t want to purchase one for no reason.  


custom retractable bannerA Customer Story


I had a customer come to me very angry. He worked with a custom promo item company who sold him a custom retractable banner.  He was a General Contractor and he wanted a custom piece to display outside of the homes he was renovating to attract potential buyers.  


The custom promo dealer sold him a custom retractable banner and he didn’t have a fixed office location, he didn’t do trade show marketing, and he planned to use the advertisement outdoors.  Once he paid for the item and took it to set up, he realized what they sold him wouldn’t suit the purpose he needed the custom promo piece for.  


Big bummer.  


Even worse, the company wouldn’t refund him or take the item back! He was angry and disappointed, and I don’t want others to run into this problem, so this article will help you decide if a custom retractable banner is a suitable solution for you.  


Reasons Not To Use a Custom Retractable Banner


  As you can see, a custom retractable banner might be the wrong custom promo item for scenarios like what’s described in my story above.  It’s best to avoid using a custom retractable banner if:  


  • You are setting up for long term outdoor use
  • You want a standalone outdoor advertisement
  • You want something permanent
  • You haven’t measured your space to see if it fits well
  • The space is desolate and no one will be prompted to buy
  • You don’t have high quality artwork or someone who can help you make the artwork for the banner


When the Custom Retractable Banner is Perfect


  Contrarily, the custom retractable banner can be a perfect solution for many other setups if:  


  • You want something portable (even in an office space)
  • You have a temporary outdoor setup (for example: a tradeshow, flea market
  • Your space has been measured and you’re certain the banner you’ve selected will fit (some come small to fit on desks and some are big)
  • You have high quality artwork for the banner
  • You’ll have traffic going past the banner that could be prompted to buy


Considering a Custom Retractable Banner?


  If you’re thinking about buying a custom retractable banner, we’d love to help you choose the perfect one for your advertising needs!  If you’re uncertain which custom retractable banner to get, if you need help creating the artwork, or you simply need someone to consult with, that’s what our FREE MARKETING AUDIT is for.  We’d love to help you choose the right custom promo items and marketing solutions for your business needs.  Set up your FREE MARKETING AUDIT NOW.


Final Words on Custom Retractable Banner


  The goal of this article was to show you different scenarios when a customer retractable banner would be appropriate and when it would not. If you have questions or concerns about this, don’t hesitate to leave them in the comments section.  I’d love to help you out!  


Don’t Leave Without Our FREE Gifts!


  If you’d like to master internet marketing to start or scale your business, CLICK HERE AND GET FREE INTERNET MARKETING TRAINING!   Internet marketing skills can carry with you into your business or professional like in multiple ways.   When you create your account, you’ll get two free websites, ten free training lessons, and access to a community of 1 million+ entrepreneurs (many who are making major things happen online!).  CREATE YOUR FREE ACCOUNT NOW!    


Thinking of using other custom promo products to help with customer acquisition, retention, to hire high quality talent, or to lower accidents in your business?  If not, check out our live FREE MARKETING AUDIT and see how we can help use promotional product advertising to take your business to the next level!  SCHEDULE YOUR FREE MARKETING AUDIT HERE!  


If you’re looking for a done-for-you solution to have an internet marketing strategy implemented while you focus on building your business, CHECK OUT OUR SERVICES.   


Now, it’s Your Turn…


  Have you used a custom retractable banner or seen them used before?  What scenarios did you think custom retractable banners work well for? Leave your comments below.

Share on facebook
Share on pinterest
Share on twitter
Share on linkedin
Share on email

Ready to Start or Grow Your Business?

Become an Enterprise Builder Member

Join our Enterprise Builder Community of 1000+ members. Learn how to start or grow a business. Best for entrepreneurs looking to start or scale a business.
free e-course

8 thoughts on “Custom Retractable Banner: When to Use Them + Get Yours Today!”

  1. Tiffany Denise

    Hello Tiffany and thank you for the useful tips!

    I was looking for a good supplier for the banners for an exhibition we are going to take part in very soon and came to your article.

    But what is interesting to me, is that you mentioned the online marketing as means to scale our business.

    We work in the Renewable Energy sector, and we never considered the internet marketing as a mean to expand our circle. Usually it’s relationships and networking through events that works better for our business. (or at least this is what we presume).

    But thinking about internet marketing, which is overlooked by many of those in our sector, might give us an advantage over others and get us better results than going after the traditional ways that are both time consuming and expensive.

    Do you think internet marketing can really work for our kind of business (Consulting in the Renewable Energy)?

    And if yes, then which method works best for our business as I know there are different channels to use?

    Looking forward for the feedback and thank you in advance!

    1. Tiffany Denise

      Hi Amjad!

      There are several components to a marketing strategy. The custom retractable banners can help with your local strategy or if you travel to things like trade shows. They can help with the aesthetics and attraction to your business presentation. 

      Internet marketing is a way to leverage the internet and attract a local or worldwide audience to your services.  I think online marketing would be helpful to increase the reach of all businesses. The popularity of the internet is constantly increasing, and more people are using it to achieve more tasks than before, so it’s good to meet your target audience where they’re likely to be.

      I’d love to talk to you more about internet marketing and how it can help your business in a customized way. Maybe you can consider scheduling a free marketing audit with us, and we’ll see about opportunities you have in online and offline marketing.  You can schedule that by going here.

  2. Tiffany Denise

    I am glad that I found your blog and found such valuable information about custom retractable banners that I didn’t know about. Thanks for explaining when we shouldn’t use them because it will save me from spending when it is not really needed. Thanks for offering free marketing audit. I apreciate you.

  3. Tiffany Denise


    This is a great article, I found it to be very helpful. I am an online marketer and would normally turn to the net to do banners or promotions, but this custom retractable banner option is fabulous. I can see value in creating a banner for Local marketing purposes or public gathering locations which can really help with branding and exposure for our business. Trade shows, flee markets all sorts of places to advertise using this method.

    Would your free marketing audit help me determine how to proceed with a banner for my internet marketing business?

    Thanks for this information,


    1. Tiffany Denise

      Hi Todd!

      Im glad you were able to see how your internet marketing business could use the diversification in the marketing strategy. Custom retractable banners are tools that could help in a variety of settings if you decided to diversify. I think it’s a good idea. Yes, the free marketing audit would help you decide how to move forward. Let’s set one up.

  4. Tiffany Denise

    I absolutely love your writing style Tiffany! I thoroughly enjoyed reading your blog!

    I owned a sign shop where I made custom carved and hand painted signs . Every year I would go to a semi local trade show with the hopes of picking up business with one or more of the P.O.A.s in the area. I had some luck with it, and certainly got enough new business to make it worth my time and effort, but I never really got what I was sure was possible.
    One year I had 2 custom retractable banners made and displayed one at my booth. I worked a deal with another vendor to display the other one at his booth and then he placed his branding (standard banner) beside my booth.
    I could not believe the results of such a simple , low cost move ! I did more at that one show than I ever did at the other 4 shows I attended combined.
    Once the show was over I had two retractable banners made with sales on them. I attached them to the awning in front of my shop, and when certain months rolled around where sales were always slow, out came the banners, and up went the business !
    It is amazing what branding and placing your message in front of customers at the right time can do!
    Have a fantastic day!

    1. Tiffany Denise

      Thanks so much for sharing your experience Mike! That’s great you were able to get those results. I’m a big fan of custom retractable banners for reasons like what you describe.

Leave a Comment

Your email address will not be published. Required fields are marked *

Share on pinterest
Share on facebook
Share on twitter
Share on linkedin

Start or Grow Your Business

Join 1000+ Enterprise Builder Members! Learn how to build an online audience, turn it into a small business, and make money doing work you enjoy. 

Ready to Start or Grow Your Business Online?

Get a free Wordpress website, internet marketing training, networking with 2 million+ entrepreneurs and How to Entrepreneur coaching.