For many entrepreneurs, custom retractable banners are the ideal solution. They look nice, they can display a brand message well, and they come in multiple sizes, however, they’re not a one-size-fits-all advertising solution. There are some scenarios where a custom retractable banner can defeat your advertising goals, and the chances are, you don’t want to purchase one for no reason.
I had a customer come to me very angry. He worked with a custom promo item company who sold him a custom retractable banner. He was a General Contractor and he wanted a custom piece to display outside of the homes he was renovating to attract potential buyers.
The custom promo dealer sold him a custom retractable banner and he didn’t have a fixed office location, he didn’t do trade show marketing, and he planned to use the advertisement outdoors. Once he paid for the item and took it to set up, he realized what they sold him wouldn’t suit the purpose he needed the custom promo piece for.
Even worse, the company wouldn’t refund him or take the item back! He was angry and disappointed, and I don’t want others to run into this problem, so this article will help you decide if a custom retractable banner is a suitable solution for you.
Reasons Not To Use a Custom Retractable Banner
As you can see, a custom retractable banner might be the wrong custom promo item for scenarios like what’s described in my story above. It’s best to avoid using a custom retractable banner if:
- You are setting up for long term outdoor use
- You want a standalone outdoor advertisement
- You want something permanent
- You haven’t measured your space to see if it fits well
- The space is desolate and no one will be prompted to buy
- You don’t have high quality artwork or someone who can help you make the artwork for the banner
When the Custom Retractable Banner is Perfect
Contrarily, the custom retractable banner can be a perfect solution for many other setups if:
- You want something portable (even in an office space)
- You have a temporary outdoor setup (for example: a tradeshow, flea market
- Your space has been measured and you’re certain the banner you’ve selected will fit (some come small to fit on desks and some are big)
- You have high quality artwork for the banner
- You’ll have traffic going past the banner that could be prompted to buy
Considering a Custom Retractable Banner?
If you’re thinking about buying a custom retractable banner, we’d love to help you choose the perfect one for your advertising needs! If you’re uncertain which custom retractable banner to get, if you need help creating the artwork, or you simply need someone to consult with, that’s what our FREE MARKETING AUDIT is for. We’d love to help you choose the right custom promo items and marketing solutions for your business needs. Set up your FREE MARKETING AUDIT NOW.
Final Words on Custom Retractable Banner
The goal of this article was to show you different scenarios when a customer retractable banner would be appropriate and when it would not. If you have questions or concerns about this, don’t hesitate to leave them in the comments section. I’d love to help you out!
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Now, it’s Your Turn…
Have you used a custom retractable banner or seen them used before? What scenarios did you think custom retractable banners work well for? Leave your comments below.