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Divi Builder Review [2020]: Pros, Cons, and Alternatives

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Divi Builder Review Summary

The Divi Builder is in use by 600,000+ users and many rave about it. It’s a front-end, drag-and-drop page builder that gives lots more functionality with designing your website than when you use WordPress alone. 

Overall Rating
Best Used For: Local Business Sites or Sites where they won't be switching from Divi for awhile

What Divi Does Well

  • It designs very nice-looking sites
  • It enables you to design the site in real-time from the font-end (rather than the back-end of WordPress)
  • The team does consistent updates
  • The membership is very affordable for what you get
  • You get 24/7 Support
  • There’s a monopoly of positive reviews and customer satisfaction

Recommend Improvements

  • Make it possible to deactivate the theme and plugin without lots of shortcode left all over the sites



Customers rave about the high-quality aesthetics of the site and not much complaints of reliability issues

Ease of Use


There’s  learning curve to adjust to Divi, but it’s fairly simple once you get the hang of it.



Divi is very well priced in comparison to the competition and what you get.



You get 24/7 live chat support, so if you have questions, you’ll be well taken care of.

Price: From $89

If you’re looking for a thorough Divi Builder Review, you’re in the right place.

When you’re building out your website, there are different components. You may have heard of blogging platforms like WordPress, Wix, Weebly, and others. You might have also heard about themes and how they help design the layout of your website.

If you’re here, it’s likely, you’ve been hearing about terms like “page builders” and “drag and drop”, and you’re interested in designing your WordPress website in an easier and more efficient way than working on the back-end of WordPress.

Theme builders and page builders give you more design control than WordPress themes, so you can create more custom-looking designs without having the coding knowledge or software.

Divi is one popular option if you’re looking for a theme builder or page builder and in this Divi builder review we’ll talk about why. In this review, we’ll also be analyzing whether this is the best option for you. I will tell you:

  • What it is
  • How it works
  • Pros and Cons
  • What it does well and what it does not
  • What others are saying (good and bad)
  • My Recommendation
  • And, Alternatives (in case you want to do some comparison shopping)

What is Divi Builder? Product Overview

WordPress is one of the largest platforms for building a website. It’s got lots of developers working on it, and it’s the most customizable option when comparing against other options like Wix, Weebly, Squarespace, and others.

Most digital marketers advise that you use WordPress to build your website most of the time (with the exception of a few scenarios). The problem with using WordPress is it’s a learning curve and it can be frustrating to design.

You may be able to relate. Divi was created to improve the ease of designing professional-looking websites.

When you’re trying to build your website on WordPress, you work on the backend to modify the front. In other words, it’s like having to paint the outside of your house from the inside. Added to the tech learning curve of working with a website, the confusion of editting a website without seeing it, can be very frustrating (especially for those who are new to using it)–this is where front-end page builders can be really helpful.

When you add a front-end WordPress page builder, you change the functionality of your website. Instead of editting on the back of the website to change the design on the front, a page builder enables you to design on the front and see the changes in real-time. The Divi is a WordPress theme, theme builder, and page builder.

Added to the improved user experience from editting in real-time, the Divi Theme allows you to design by dragging-and-dropping elements onto your page. They have lots of features like:

  • Animation
  • Optins
  • Color sections
  • Content sections
  • and more

Divi Theme vs. Divi Builder: What’s the Difference?

What confuses many people is they think Divi is either a theme or a page builder, and they don’t realize that it’s both. Divi is a WordPress theme and the Divi Builder is a WordPress plugin. A theme usually will style your headers, footers, menus, and content layout, whereas, a page builder will override certain design elements. The cool thing about the Divi is that as a theme and page builder, you can completely restyle your website (almost like you’d code from scratch).

A major difference between the theme and the Divi Builder is that the Divi builder can be used with the Divi theme or any theme. The Divi builder is the page builder that can be used to create WordPress sales pages and landing pages. The theme can regulate certain design layout elements, but it gives less control than the drag-and-drop capabilities you have with the builder.

How Does Divi Builder Work? 

The ultimate goal of using the Divi is to style your website more efficiently and effectively, so it’s important to ensure it can satisfy those goals.

The Divi Membership

The Divi is sold with two options. You can either buy the annual membership or the lifetime membership. Each membership gives you access to premium 24/7 support, and the use of the theme, builder, and plugins on an unlimited number of websites.

Divi Theme Installation and Use

The theme will be given to you as a zip file. You’d download the file, and upload it to your WordPress dashboard in the “theme” section. If you decide to upload the theme, the builder will be built in, and you can begin customizing your website how you want.

You can create your website pages from scratch, from templates, or by cloning a website you like and modifying the design for your business.

Divi Builder Installation and Use

If you are currently using a theme that you like, then you can add the builder to modify some design elements. For some people, they like the header, footer, and menu of their theme, so they only want to use the drag-and-drop capabilities of Divi for sections of their website–this may be your scenario. The Divi builder is offered as a separate download for use cases where you may want to use a theme you like and add the functionality of the Divi.

Styling a Website

To style your website, it’s best to look around and find several website concepts you really like, then decide what parts you like, and use them as design inspiration. Using the inspiration, you can go into the Divi and drag elements onto your site until you have everything placed where you’d like, and you’re happy with the overall look of the site.

How Do I Get Started with Divi Builder?

To get started with Divi, you would have to visit the Elegant Themes website, decide which membership option suits your goals best, and checkout. Once you’ve checked out, you’ll have access to your theme and plugin files. You can download the software you want to use, upload it to your WordPress website, and begin working on your website.

Who is Divi Builder For?

Divi is best for:

  • Someone who wants front-end design abilities
  • Someone who feels limited by the design flexibility available with a WordPress themes
  • Someone who wants to design landing pages and sales pages without the recurring costs built into many Divi alternatives

Divi Builder Tools & Training

Divi has lots of training on their website and there are lots of affiliates who avidly share about Divi. As a result, there’s lots of tutorials and information shared to help you learn how to use the Divi suite.

Divi Support

Divi offers 24/7 support by live chat. You’ll be able to get real-time support from a person.

What Does Divi Do Well

  • They have a high customer satisfaction ratio
  • They’re one of the most popular premium WordPress themes on the market
  • They provide 24/7 support
  • They make continuous updates to ensure a reliable product that’s current with market demands
  • It’s growing in analytics capabilities
  • You can split test to improve the performance of your website

What Doesn’t Divi Do Well

  • Many people use Divi to create landing pages for their sales funnels, but often times, they need to addon another tool for checking out, upsells, downsells, and product delivery
  • Many users have reported shortcodes being left on the site when the page builder is deactivated for a redesign
  • Leaving the shortcodes after deactivation leaves alot of additional work and cleanup if you decide to use Divi on a larger website
  • It doesn’t have a pop-up builder

Divi Builder Review Roundup

I read thru many third party reviews and comments from Divi users to compile common negative and positive feedback for you. Here are the positive and negative things users and third parties have to say about the Divi:

Common Positive Feedback

  • Websites designed using Divi can look amazing
  • Divi has lots of very helpful templates
  • Divi is affordably priced

Common Negative Feedback

  • Users have experienced content locking or short code that’s left after deactivating the plugin
  • You feel “stuck” using the Divi because you don’t want the cleanup after deactivation
  • There’s a learning curve with getting used to Divi
  • There’s so many options to use that it may get confusing (especially when you’re starting out)

Most Helpful Positive Divi Review

Both in terms of appearance and the features of the page builder, Divi is a really great WordPress theme. It’s easily worth $89, let alone all the other themes and plugins that are included for that price from Elegant Themes. The fact that the Divi Builder plugin is now available should be of interest to anyone who would like to use the powerful page builder tool from this theme on other WordPress templates.

While the design of Divi looks very modern and clean, the page builder and the library of prebuilt layouts make it very easy to setup and build very attractive layouts for all manner of occasions in almost no time at all.

Joe Fylan, Athemes.com

Most Helpful Negative Divi Review

As long as you’re using Divi, there’s no problem. Beware: should you ever decide to switch theme at some point in the future, your dear content will be soaked in a sea of shortcodes.

We’re not talking “a few shortcodes here and there” – we’re talking massive shortcode pollution to an extent that will make your web site look like, well… a giant “waste disposal” site. Not nice.

Oliver Nielson, Webmatros.com

Divi Price

Divi has two pricing options. You can either pay $89/yr for unlimited use and premium support, or you can pay $249 for lifetime access to the Divi, premium support, and other plugins that further customize the performance of your website.

My Final Opinion of Divi

I’ve had clients who use Divi, and some are extremely happy with it, and others are confused and overwhelmed, so if you decide to purchase it, prepare yourself for a learning curve. The learning curve is completely normal for learning to use page builders and learning to design websites, however, it’s best to go into it with realistic expectations.

If you’re looking for more freedom to customize your website, and create templates that can add uniformity throughout, then Divi could be a great option for you. I’d recommend it mostly for local business sites, for those who don’t mind committing for a longer term, or who won’t mind the short code cleanup if they decide to switch afterwards. Hopefully, they fix that at some point/

It gives great functionality and helps to add lots of design elements that make your website look lots more professional. A more professional-looking site builds trust faster, and should positively impact your sales as well.

If Divi doesn’t seem like the right fit for you, take a look at some of the other alternatives I recommend.

Overall, I’ve seen some really nice websites created by Divi and I think it’s a great price for all that’s being offered (especially the lifetime deal). I personally wouldn’t use it on a large website considering how it leaves shortcodes if you decide to deactivate, however, if you’re comfortable enough that you can commit to sticking with Divi, it could still be a good option.

VERDICT: Recommended


Get Started with the Divi Builder

Get Started with the Divi Builder

Begin designing your website with the drag-and-drop Divi Builder.

Popular Divi Alternatives


More than 2 million people have downloaded and used Elementor because it's an awesome page builder. Learn more in this review.

Thrive Architect

If you're looking for a drag and drop page builder, more conversion tools, and training to optimize your website, Thrive Architect could be a good option.


Need drag and drop landing pages and a full funnel to sell products on your website? Get email marketing, a shopping cart, webinars, and more.

Divi | WordPress Page Builder




Ease of Use


Customer Support







  • It's used by more than 600,000 people
  • It has a monopoly of positive reviews and user satisfaction
  • It makes great-looking websites
  • It's very affordable (especially when you compare with some landing page or funnel software alternatives)
  • It gives you the ability to design your website on the front-end and see the edits in real-time. You can drag-and-drop elements onto your website


  • Leaves shortcodes after de-activation
  • Requires a learning curve to get used to
  • There are lots of customization options (which can be confusing for some)
  • No pop-up builder

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