If you’re looking to improve your blog writing by using free blog post templates, you’re in the right place. Here, I’ll be sharing with you my experience as well as the blog post templates that have help me to improve my efficiency, overcome writers’ block, write lots in short periods of time, and make sales online.
Before we get started, let’s discuss some preliminaries…
Does Blogging Work?
I remember asking the question “Does blogging work?”, and it’s likely, you may ask the same question. Besides, why would you want to invest time with blog post templates if you’re not sure the process will work altogether?
With my first blog, I wrote 140 posts and didn’t make much money at all. I fact, it’s now between 4 and 5 years old (I stopped working on it) and it doesn’t generate $10 per month. You would think I would’ve quit, right? They say “the definition of insanity is ‘doing something over and over again expecting a different outcome”. don’t they?
I did quit for about one year, but my desire to make money blogging didn’t go away, so I decided to return more aggressively, and figure out how to make it work. At that point, I found two training programs that taught me how blogging works. I learned how to get traffic to a blog, how to find products to promote on a blog, and how to sell my own products on the blog. Since then, blogging has worked. Hahaha.
What to Write on a Blog?
Most marketers wouldn’t argue that writing blog posts is a powerful source of generating traffic online. Some will say it’s lost some of the power it once had, but most can agree, it can be a very powerful traffic source. The problem for many isn’t agreeing about whether it works, but instead deciding what to write. Since creating How to Entrepreneur 20 months ago, I’ve been able to write 779,886 words of content. You can see the details in my WordPress dashboard below…
As a result of writing so many blog posts, I’ve been able to streamline a process that works for me. Many people (especially affiliates I coach) come to me with questions like:
- How do you write a blog post?
- How do you know if your blog post will convert sales?
- How do you know if your blog post will build trust?
- and, many more questions
Sometimes, they get stuck because they have writer’s block. I’ve had writer’s block before too, but nowadays, when I get writers’ block, this same process helps me to get out of it. I’m writing this blog post to share with you the process that helps me to overcome:
- Writer’s block
- Creating blog post ideas
- Building trust with my readers
- Getting Google and search engines to find and rank my content
- Making blog posts that convert into sales
- and, helps me to be more efficient with my writing
…the answer for me really comes down to these free blog post templates that I’m giving you.
What are Blog Post Templates?
Typically, when you start a new blog post, you begin with a blank screen–that’s where most people ask themselves “What do I write?”. With a blog post template, you wouldn’t start with a blank screen. Instead, you’d start with some prompts that get your ideas flowing.
Blog post templates can also help add uniformity to your blog. I’ve had people ask, “If you have the same layout on each blog post, doesn’t it make the blog boring?”, and in response, I’d like you to consider whether or not it’s boring to pull up to McDonald’s or Chik-Fil-A, and see the same menu? Most people are happy that the quality they’ve come to expect is there over and over. As a result, when something changes, that’s usually when the problems are created.
Like running a McDonald’s or Chik-Fil-A, blogging with a template helps to provide continuity, order, and streamlines your blog writing process.
How do Blog Post Templates Work?
As a blog writer, you can make blog post templates whenever you want. I made my blog post templates because I found patterns in the way I’d write certain types of posts, so I decided that instead of re-writing things (subheadings, headings, or outlines) over and over, I should create a template that simplifies everything.
I also found that if I start with prompts like “Explain what problem the reader is trying to solve” rather than starting with a blank screen, it starts the brainstorming process quicker, and I’m more efficient in the creative part of blog writing.
When my website was hosted at Wealthy Affiliate, I would save my templates into SiteContent and write my content directly in there. Once I decided I needed more advanced functionality than what Wealthy Affiliate’s hosting offered (access to DNS settings and so on), then I moved my hosting. Now, that I’ve moved over to Kinsta hosting, I copy and paste my template into WordPress, and begin writing from the prompts in the template.
I miss Site Content…WOMP WOMP. Back to the point…
My Library of 8 Free Blog Post Template
Since I’m sharing my templates with you, you can use these templates or modify them to make your own.
1. Target Audience Template
The target audience template is one that you want to use whenever your audience will change. It’s likely that you may have more than one category or sub-niche on your website, but this shouldn’t happen that much. For the sake of building an audience, building trust, and getting rankings, you want to make sure to create content that solves problems for one audience profile, then build on as you’re getting results there. The target audience template will help you to put yourself in the readers’ shoes, so you can relate to them and make a connection in your content.
You want your readers to feel like “they’re talking to me”. You want it to feel like a personal experience and using the Target Audience Template can help you relate to them better to make that impression.
Person, Problem, and Pain
The Target audience template will help you get connected to:
- Who they are as a person?
- What problem they’re having?
- What pain the problem is causing them?
- And, it will help you to address this person, problem, and pain specifically to build trust.
Amplify and Aspirations
You’ll also need to understand the readers’ aspirations. For example, maybe you’re a Marriage Repair blogger and you’re writing a blog post about overcoming betrayal. You’d want to first understand who you might be writing to and how the betrayal is affecting their lives, then you’d want to know where they would like to be.
Instead of being resentful and hurt, they are likely to desire a different experience, but what is that? It’s likely, you may have to do research, network with your target audience, and study to thoroughly understand the person, problem, pain, and aspirations of your reader because you want to amplify these things in your blog post to build the trust and connection.
Story, Solution, and System
Storytelling is a known art that builds connections. The Target Audience Template can help you decide on a story or solution that can help your target audience to overcome the problem they’re experiencing.
Presenting a relevant solution is key to making sales. If the person isn’t convinced that the offer you present will help them achieve their goals, they won’t buy. When you’re using the Target Audience Template, you want to take time to think about relevant offers they might be interested in to help them overcome their problems. This can help you to create affiliate partnerships, collaborations, or eventually even make your own products.
Lastly, you want to be clear about the response you want the target audience to take when they’re finished reading your blog post. Do you want email signups? Do you want a click on your affiliate link? Do you want a social share? It’s important to know the goal of your blog post beforehand.
2. Keyword Research Template
Once you’re clear about who your target audience is, what you’ll be offering them, and what response you want, then it’s important to quantify the demand for some of the blog post ideas you might have. Going back to the “Marriage repair” example, maybe you want to write about overcoming betrayal, but it’s very important to know:
- Whether people are searching for that online?
- How often are they searching for that?
- How many other people are competing with content on that subject?
- Are there keywords that are relevant to your idea with high search volume and low competition?
3. Blog Post Outline Template (General Keyword-Rich Blog post)
Now, you know who you’re writing to and what you’re planning to solve for them, and you know high demand-low supply keywords to use, so it’s time to start writing content. There are several different types of content you can write:
List posts – With a list post, you can list out solutions for the reader. For example “8 Ways to Get Your Kids to Eat Their Vegetables (without Noticing)” or “5 Easy Ways to Fit Date Night into Your Schedule”.
Response posts – With a response post, you’re answering a question that’s asked by your target audience. An example of a response post would be “Can you make money blogging? Your answers enclosed…”
Ultimate Guides – These are exhaustive, high-word-count blog posts that go in-depth to explain a topic within your niche.
The Blog Post Outline Template will give you prompts to create a keyword rich blog post.
4. Blog Post Outline Template (Product Review)
As affiliate marketers, one major way we can be helpful is by writing product reviews. More people are buying online, and they want an honest review before taking the risk and making a purchase. They want to know how the product or service works, and whether it will be able to achieve their goals, and you can offer a seasoned recommendation thru a written product review.
I’ve learned several things that readers want to know when they’re looking for product reviews and I’ve included these prompts in the Product Review Template, so you can make sure to address their common concerns.
5. Blog Post Outline Template (Comparison)
Comparison blog posts tend to attract people who are close to making their buying decision. They may start out searching for broad topics, then product reviews, but right before they decide to buy, they usually look around for “This vs. That” posts to make sure they’re choosing the best model and make to achieve their goals.
You can be positioned for sales conversions when you write comparisons that present all of the facts they’d be looking for. The comparison template will offer you prompts that will help you to make sure you’ve provided enough comparison information to make the readers’ buying decision as easy as possible.
6. Content Editing Checklist
Once your content is written, then it’s time to look over it to make sure it’s:
- Formatted in a readable way
- Without grammar and punctuation errors
- and, has relevant images
7. Blog Post SEO Checklist
Good quality content gets overlooked by the search engines and readers who could use it ALL THE TIME because some bloggers don’t put enough empasis on search engine optimization. The Blog post SEO checklist will help to make sure you’ve looked over everything necessary to get indexed and ranked in the search engines. You can use plugins to help with this. I personally use Yoast SEO plugin to remind me of factors I need to remember to be found by the search engines.
8. Rank Tracker Template
Blogging isn’t done after the post is published. Once your post is published, you need to watch to make sure it’s climbing the rankings. Without good rankings in the search engines, you don’t get much traffic (unless you’re using an alternative traffic source other than SEO).
I use Jaaxy and the Google search Console to track my website rank, and I can show you how you can get access to the data, so you can track your website rankings as well.
Bonus: Where You Can Get Free Legal Disclosures
Most of these templates are helpful for websites that are past the phases where they’re first being set up, but I didn’t want to take for granted that you already have your legal disclosures squared away. If you’re concerned about where to get your legal disclosures, I’d recommend you check out Wealthy Affiliate. They include templates that can be customized when you create a website using their hosting services.
Alternatively, if you want more customized legal disclosures than what’s offered at Wealthy Affiliate, I’d recommend checking out LegalNature for DIY legal forms and Rocket Lawyer if you want forms and a lawyer to review them. Legal disclosures that are created by non-legal professionals can easily become outdated. Both, LegalNature and Rocket Lawyer have free trials where you can create your legal disclosures and try out their services.
If you haven’t already, you’ll need to create an affiliate disclosure because most countries require this to be on your website. It’s an element of transparency to let readers know that you’re compensated when they make a purchase thru your affiliate links. Sometimes, you may forget to say or add a disclaimer to every post or page, but if you have your affiliate disclosure on your website, it helps to make that information available to your readers.
Download the 8 Free Blog Post Templates Free Here!
Now, if all of these 8 templates sound good to you, then download them here! Once you enter your info, you’ll be given access to all of the links to download them from my Google Drive. Download the free blog post templates here.
The Bottom Line about these Free Blog Post Templates
Blogging works when you have the right tools and support. I learned how to make blogging work (including the power of blog post templates) from Wealthy Affiliate. Now, 20 months later, I coach others so they can make blogging work for them too. I’d love to help you to become a better blogger or affiliate marketer. If you’d like to try out 7 days of networking with 1 million+ affiliate marketers and bloggers, 10 free training lessons, and 2 free WordPress websites, join me at Wealthy Affiliate here.
Also, if you’d like ongoing motivation and encouragement as you build your business, check out my free Entrepreneur Support Group. I’d love to get to know you and encourage you as you’re growing your enterprise. Join the free Entrepreneur Support Group here.
My Questions for You…
- Have you downloaded the free blog post templates?
- Have you used blog post templates for blogging before? Why or why not?
- Do you have an area where you get stuck when you’re writing blog posts? What is it?
I’d love to hear your comments and questions below.