Disclaimer: With the growing dissatisfaction in the corporate ladder, more and more people are looking for a way out, and their growing interest in entrepreneurship.
In some cases, rather than creating their own business plan with their own products and services, people are becoming more and more excited about affiliate marketing or multi-level marketing opportunities, so I want to do reviews on business opportunities that are out there to help some people avoid scams, and make good business decisions.
This Gold Canyon review post will be an honest review I’ve compiled as a Business Consultant whose reviewed several different business models and business opportunities, and whose achieved success in an online and offline business.
How To Entrepreneur is in no way affiliated with Gold Canyon Candles. We are a third party reviewer that has not been paid or bribed in any way to write this review, therefore, if you decide you want to sign up, you’ll need to find a sponsor.
- 1 Gold Canyon Candles Review | What is Gold Canyon?
- 2 Gold Canyon Candles Review | The Gold Canyon Products
- 3 Gold Canyon Candles Review | The Pricing Strategy
- 4 Gold Canyon Candles Review | The Compensation Plan
- 5 Gold Canyon Candles Review | Pros vs. Cons
- 6 Gold Canyon Candles Review | Conclusion
- 7 Gold Canyon Candles Review | A Video Playlist with Other’s Experiences
- 8 The Verdict: Good Business Opportunity or Not?
- 9 Looking for Alternative Business Opportunities? Here are Recommendations
- 10 Now, it’s Your Turn…
Gold Canyon Candles Review | What is Gold Canyon?
In my previous post How to Start a Candle making Business, I mentioned that the candle industry is very lucrative–it’s a $3.2 billion/year industry and 7 out of 10 people use candles in their homes, therefore they’re a high-demand item. For some people, the idea of creating candles from scratch and selling them can be overwhelming, so an opportunity where the manufacturing is taken care of, and your only concern is distribution might be a better fit–that’s where a company like Gold Canyon Candles could come in.
Gold Canyon Candles is a company started in 1997 by Curt and Karen Waisath. They are a leading retailer of candles, scented jewelry, scented home decor, and party planning. In addition to their product lines, they also have fundraising programs to help charities and schools to raise funds. They are headquartered in Chandler, Arizona under the current executive leadership of CEO Thomas Kelly, and as a multi-level marketing company, they have independent distributors all over the world. Gold Canyon Candles has very notable mentions on Fox News, San Tan Sun News, and the Direct Selling News Magazine.
Gold Canyon Candles Review | The Gold Canyon Products
Gold Canyon has products in various categories of home decor including:
- Flameless fragrance
- and, all natural cleaners
They frequently change out scents, they have seasonal scents, and they have a quiz to help you choose scents you’d like without smelling them. They have six scent categories and 70 scents, which is a lot of variety for consumers to choose from.
When looking for what customers have to say, I found a monopoly of positive reviews all over the internet including Facebook: 253 five-star reviews!
Reviewers said things like:
- Amazing scents!
- Really sets the mood
- Great value for the price
- Nice packaging and product aesthetics
- and there are quite a few raving fans who are diehard Gold Canyon Candle users
When looking at the bad reviews, people complained that:
- They didn’t like the scent
- Had a hard time reaching customer service
- They wanted to host a party but the local consultants were “too busy”
- and one candle jar exploded…oh no!
Gold Canyon Candles Review | The Pricing Strategy
Many MLM companies use markup pricing where they add an additional markup on the products to account for the low sales volumes and high turnover of salespeople. With Gold Canyon Candles, they seem to use a competitive pricing strategy where their prices are commensurate with other comparable products that are sold in other business models.
For example, a 26 oz. Gold Canyon Paraffin Candle costs $24.97 (without any special offers). On Amazon, some competitors with 26 oz. Paraffin Candles charged between $18.73-$28.00, so consultants wouldn’t need to explain why Gold Canyon Candles are priced outlandishly in comparison with competitors. Competitive pricing is very rare for multi-level marketing companies and a good sign for those interested in Gold Canyon Candles.
The pricing strategy of Gold Canyon Candles is a great thing for potential consultants because they won’t have to try to explain why their candles are so much higher than all other candles on the market.
Gold Canyon Candles Review | The Compensation Plan
The Gold Canyon Consultant Commission starts at 25%, but increases up to 36% depending on the sales volume. On top of sales volume, you will earn bonuses on your personal volume sales. As a multi-level marketing company, Gold Canyon enables you to leverage the work of those you recruit, so you also earn commissions from the sales of your downline and team, which can also add up.
Gold Canyon Candles Review | Pros vs. Cons
A+ BBB Rating and 0 Complaints after 21 years in business! See for yourself…
- A good reputation
- A wide product offering
- The products are low cost, low risk, and can be sold fairly easily without much-established trust
- Good return policy and lots of reviews to prove they honor it
- Lots of training and support thru live events
- Bonuses and sales incentives (including jewelry and vacations)
- You don’t have to worry about creating products or customer support related to product dissatisfaction
- Not much competition from consultants in the online marketing space
- You can’t change pricing as you want
- You don’t change scents or ingredient (like using soy or beeswax)
- They only distribute paraffin candles which will be a turnoff to natural enthusiasts
- Not much instruction on Internet marketing (from a third party perspective)
And with all businesses, Gold Canyon takes hard work. The main marketing strategy they teach is direct selling by scheduling home parties, however, I’d recommend consultants to learn digital marketing because it’s a marketing strategy that outpaces the traditional home party marketing plan by far. Get started with digital marketing training here for FREE.
Gold Canyon Candles Review | Conclusion
Overall, the Gold Canyon Candle Company is a reputable company who’s been in business for over 20 years. They openly handle disputes and are committed to best practices.
Based on their responses to consumers, you can see they honor their customers and are working to maintain good relationships in the marketplace. No company is without any complaints after 20 years in business, but they’ve done well at mitigating them. What else can you ask for?
Gold Canyon Candles Review | A Video Playlist with Other’s Experiences
Here’s a playlist with reviews done by others on Gold Canyon Candles. Hopefully, this gives you more perspective before making your decision:
The Verdict: Good Business Opportunity or Not?
Gold Canyon Candles is a Legit business opportunity.
They provide lots of resources and if you are interested in building entrepreneurship skills, it could be a good opportunity for you. If you have questions or concerns about this, don’t hesitate to leave them in the comments section. I’d love to help you out!
Looking for Alternative Business Opportunities? Here are Recommendations
If you’re not quite sold on becoming a Gold Canyon Candles consultant, here are some top recommended alternatives:
Wealthy Affiliate – (#1 Recommended Business Opportunity) Wealthy Affiliate teaches members how to take their passions and monetize it into an online business.
If you would like to learn internet marketing to start or scale your business (whether you decide to become a Gold Canyon consultant or not), CLICK HERE AND CREATE YOUR FREE ACCOUNT! Internet marketing skills can carry with you into your business or professional like in multiple ways.
When you create your account, you’ll get two free websites, ten free training lessons, and access to a community of 1 million+ entrepreneurs (many who are making major things happen online!). CREATE YOUR FREE ACCOUNT NOW!
Now, it’s Your Turn…
Have you tried Gold Canyon Candle Company? What are your thoughts?