How To Choose the Best Web Hosting Company for You

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how to choose the best web hosting company for you

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When you decide you want to create a website online, there are many other decisions you have to make. You may not know how to put a website online, so you might have to get training. Most likely, you wouldn’t own your own servers to keep your website live for visitors, so you’d have to find a hosting company.  And, when you’re doing research about different hosting companies, you’ll find there’s conflicting opinions and reviews all over! As a result, choosing the best web hosting company for your business can be a challenge.

You might find yourself asking, “How do I choose the best web hosting company for my business?”, or, “What’s the difference in all of these web hosting companies?”. To be quite frank, it can be downright confusing to choose a good web host!

Some “gurus” post positive or negative reviews because they’re incentivized by commissions, so “popular” doesn’t necessarily mean “best”, and this is the case for web hosting.  I wrote this post to help you to identify what you’ll need to look for in a good web hosting company. I also share my personal favorite (although I know it may not suit everyone).  Added to this post and my personal favorite, I have reviews that may serve you even more as you continue to look for the features that most suit your company.

To see this information in video, take a look here:

What is Web Hosting?how to choose the best web hosting company for you

Similar to having storage space on your phone or your computer, web hosting is storage space online. Web hosts offer space on a server in a data center that’s maintained professionally. As a result of web hosting services, your website is stored on a server, and accessible to your site visitors 24/7.

Essentials Needed From a Web Hosting Company

In general, web hosting should provide certain essentials.  Some of the main things you’ll need from a web host are:


You want a company who will be honest and professional with you. If you’re instinct is telling you that the company is not being honest with you about something, that’s not a good sign. Your website can become a major arm of your business, so it’s important that every company you align with for your online presence has integrity: they need to say what they mean and mean what they say.

Customer support

If you have a consistent flow of traffic to your business from somewhere and the flow suddenly stopped, it could be a disaster for you! If you’ve set it up well, your website could be a major source of traffic to your business, and your host makes sure the website stays live. If the host doesn’t do what they’re supposed to, you could experience major re-occuring downtimes that could be detrimental to your business. You don’t want this.

It’s important to choose a host who will respond promptly to your inquiries, downtime notices, potential security issues, or questions. If the host is known to have long hold times, bad support, or they seem unpleasant to you, you want to take this very seriously, and reconsider.

Website speed

Using Google Pagespeed insights, you can measure any website’s page speed. Speed is important to Google algorithms because Google believes search engine users don’t like to wait for content to load on a site. If you’re site is slow, it hurts the website rank, and that equals less traffic.  As a result, you want a web host that can provide your website quick speed.


Stealing offline is bad enough. When you think about a place where more than half of the world is located, you can only imagine how bad theft, stealing, and other criminal issues might get. The internet is a place where majority of the world is location, and there’s no central police governing the criminals.

People are getting spammed, harassed, and content taken. If you decide to put in your hard work to create content online, the last thing you want is for it to be stolen. Some hosts are more likely than others to experience malware, hacking, and other security issues, and you don’t want to choose a host with high probability for security issues.

Storage space

how to choose the best web hosting company for youAs you continue adding content to your site, your storage needs will change. You want to make sure your host will offer a service with room for you to grow as you’re planning.

Compatibility with your Content Management System of Choice

I’ve only used WordPress and I highly recommend it, however, I understand others who prefer other content management systems. You might have different needs than I do, and decide you want to use a content management system like Joomla, Magento, or others. You need to choose a web host that offers hosting compatible with your content management system (CMS) of choice.

Extra Nice Web Hosting Features

In addition to the basic features I’ve already mentioned, these are some additional nice features you can find in some hosting companies:

  • Traffic generation training
  • Coupons for PPC ads
  • Marketing consulting
  • Staging area
  • Keyword research tools
  • A community for support
  • Live training with Q&A
  • Website builders
  • Multi-site updates
  • a way to publish content for multiple sites from one login
  • a way to get comments on your site on-demand
  • a way to get feedback or usertesting on your site on-demand
  • Managed Woocommerce hosting
  • Reseller hosting

Things to Make Your Hosting More Expensive

As you’re building out your online presence, these are some things to be mindful of. These things make hosting plans more expensive:

  • Getting managed hosting
  • Cloud hosting
  • More storage space
  • Managed cloud hosting
  • Inclusion of premium themes
  • Switching from free hosting to shared hosting to VPS or a dedicated server

Free Hosting vs. Shared Hosting vs. VPS Hosting vs. Dedicated Serverhow to choose the best web hosting company for you

There are four standard types of hosting: free, shared, VPS, and dedicated servers. It can be like comparing a Ford vehicle to a Ferrari: everyone thinks they want the “best”, but there a different “best” for your website size and use. Let me explain them each…

Free Web Hosting

Free hosting is like renting a house. It’s where you put your intellectual property (written content, audio content, video content, and images) onto someone else’s hosting platform without paying. In theory, free hosting would be the best option, but unfortunately, in practice, it’s not always the best option.

Free hosting usually limits:

  • The URL’s you can choose
  • The storage you can have
  • and, there may be rules about the type of content you can put on your site

There’s also stories of people who have used free hosting services and suddenly get their sites banned, and lose all of their hard work!  Hosting on a free plan means you don’t have full ownership of your content, and you can’t press charges if your site is suddenly deleted by the host. Free hosting is the most risky option, but if you’re in a financial constraint, and simply want to get started, it could be a good option for you.


Shared Web Hosting

The next step up from free hosting is shared hosting. With shared hosting, a web host will take one of their servers, and share the space with several website owners. Similar to co-working space or co-ops, when several people share for a portion of something, it’s much cheaper than paying for the entire thing alone. As a result, shared web hosting can be as cheap as $2/mo!

Shared hosting is where most website owners should start, however, it has it’s limitations. With shared hosting, you share with many website owners you don’t know and you’ll have similar IP addresses. If one of the site owners has suspicious activity, it can effect everyone on the server. If you’re on a shared hosting plan, you want to communicate if you’re having problems to your web host. It would be even nicer if you knew beforehand they will be willing to switch you to another server if problems are identified.

Even if the shared hosting works well for you, over time, as your traffic increases, you may need to consider other alternative hosting arrangements like VPS Hosting.

VPS Web Hosting

While VPS Hosting is a little more expensive, it may be the best option if you’re having storage issues on your shared hosting plan. VPS hosting stands for “Virtual private server”. With a VPS server, less website owners are sharing the server. As a result, there’s more space to grow. If you’ve outgrown shared hosting and you’re ready for a VPS hosting plan, you’ll realize a significant improvement to your site speed once you make the switch.

Dedicated Web Hosting

Dedicated web hosting is where you get a dedicated server for your website. The web hosting company will manage the server, and make sure it’s operating as it should. A dedicated web server is the top-of-the-line web hosting service, but it’s unnecessary for small to medium size websites.

Popular Web Hosting Companieshow to choose the best web hosting company for you

When you’re doing your research about web hosting companies, here are some popular companies you’ll hear:

  • Bluehost
  • Hostgator
  • GoDaddy
  • IPower
  • Siteground
  • MacHighway
  • Wealthy Affiliate
  • A2Hosting

I want to remind you that “popular” doesn’t mean it’s best, and it really doesn’t mean it’s best for you.

The Web Hosting Monopoly

In fact, there’s a web hosting monopoly. Most of the major web hosts are owned by a company called Endurance International Group, or EIG. Many site owners get upset with one company, and transfer their sites to another company (thinking they’re getting away), but in fact, it’s the same company! EIG has some practices many people dislike. When they take over a company, they’re known to:

  • Get rid of the operational staff
  • Increase affiliate commissions
  • Transfer sites over to previously owned servers (potentially crowding the servers)
  • and, Centralize the support (often times not increasing the manpower)

As a result, many well run companies have become sub-par once they’re bought out. Customers experience:

  • Higher customer service hold times
  • More downtime
  • Lower website speeds
  • and, more frustration

Here’s a list of 70 or more EIG owned hosting companies. They’re very well marketed and look very professional, but the customer service tends to be poor, and you don’t want that. Hopefully, that trend isn’t something you’re exposed to, or something you’ll even witness, but I would be remiss to avoid mentioning that to you.

As a result of this, I typically refer people to independently owned hosting companies whose focus is monopolized by providing a good product and customer service. Very rarely (if ever) would there be a situation where I’d refer someone to an EIG company because of my personal experience, the experience of many others I know, and the amount of customer dissatisfaction that you can readily find.

Bad Web Host vs. Good Web Host

In case things change, and they become a good deal, let me be clear about what makes a bad web host. Unfortunately, as a result of great affiliate commissions and the “good ol boy” program (where people get paid for reviews, get paid for sales, or are friends with major influencers), there are quite a few not-so-good hosts that are getting claims of good performance when they’re really sub-par at best.

The main three things that make a bad web host are:

  • More downtime than others — This means the websites are not able to be served to the end user on-demand because the host servers are not working as much as they should.
  • Slow servers — Slow servers make the websites load slowly for the end user, so people tend to leave from your site. When lots of people visit and “bounce” from your site, it alerts metrics that Google tracks, and stops your site from ranking well in the search results.
  • and, Bad customer support — I don’t know anyone who enjoys waiting on hold for a long time or dealing with rude people. If you have a problem with a vital component of your marketing plan (like your website), it could be costing you money! You want a hosting company that will be understanding about that, treat your issues with urgency, be polite, and honest.

If you notice any of these three things, don’t give the hosting company any more of your consideration. If you value your online presence, you have to choose the BEST vendors for you.

Managed Vs. UnManaged Hosting

To add a little more to the confusion (haha), I want to mention there are two additional things to consider: whether the hosting is managed or not.

UnManaged Hosting

Some hosting companies will offer you a billing account and you manage your own server. Some will give you a control panel account. The control panel gives you access to reconfigure the technical backend of your website. Some people who are technically inclined prefer to have access to their C-Panel. For others, they don’t want to deal with the “technical stuff” and would prefer to call support, so they’ll deal with it.

Managed Hosting

Managed hosting is the service option where you’d give over the server management and some level of the technical support to the hosting company. Some hosting companies will give you access to a C-Panel. Others (mostly specialty hosts like WordPress specialized hosts), have a custom control panel and may offer more technical support. Rather than navigating a lot of the technical issues on your own, you would call or place a support ticket if you had issues with your website or hosting account.

Managed hosting versus unmanaged hosting is mostly preferential. If you want to offer majority (or all) of your own technical support, go for unmanaged. However, if you don’t want to deal with all of the technical matters relating to your site, go for managed hosting.

Know When to Change

There are several stages or signs you may want to switch hosting companies. Here are some of the most common signs that you should change from the web hosting you’re at:

1. Your website keeps going down

2. You’re not getting good support

3. You want features you don’t have

4. Your site is going slow and you’re confident it’s because of the host

5. You’re having malware, hacking, or your mail (from your host mail system) is consistently going to client spam boxes

A Comparison Chart of the Best Web Hosting Companies in 2019

These are the top web hosting companies we recommend. These all provide a high level of customer satisfaction, high uptime, higher speeds than Google recommends, and many perks that may cater to your specific situation:

  1. Wealthy Affiliate
  2. A2 Hosting
  3. MacHighway
  4. InMotion Hosting
  5. Siteground
  6. WP Engine

Here’s a breakdown so you can compare the features of each. You can also check out the full reviews I’ve done on each as well as visit their website once you’ve narrowed down one you think will be a good fit.

Web Hosting Service Comparison

In this table, you'll see a breakdown of the differences between the web hosting companies we recommend.
FeaturesWealthy Affiliate (#1 Recommendation)MacHighwayA2 HostingInMotion HostingWP EngineSiteground
Uptime greater than 99%OOOOOO
Loading Speeds Less than Google recommends (<3sec)OOOOOO
90%+ Customer satisfactionOOOOOO
C-Panel or customcustomc-panelc-panelc-panelcustomc-panel
One login for all websitesOXXXXX
Peer-to-Peer User testing exchangeOXXXXX
Peer-to-peer comment exchangeOXXXXX
# of websites501 up to unlimited1 up to unlimited1 up to unlimited1-251 up to unlimited
Amount of Bandwidthup to 500,00K visitors/mounlimited (but abide by terms of service)unlimited (but abide by terms of service)unlimited (but abide by terms of service)50 GB-400 GB+10,000-unlimited
Multiple content management systems supportedOnly WordpressOOOOnly WordpressO
Amount of storage space30 GB
24/7 SupportEmail and ticket onlyphone, email and ticketphone, email and ticketphone, email and ticketphone, email and ticket
Marketing consulting1-on-1 coaching and live weekly Q&ACustomer and Technical support onlyCustomer and Technical support onlyCustomer and Technical support onlyCustomer and Technical support onlyCustomer and Technical support only
Security features to prevent malware or hackingOOOOFree removalO
Free site migrationOOOOOO
Domain registrationOOOOXO
Shared, VPS, and dedicated serversNo shared options. Plans more comparable to VPS.No dedicated serversOOAll shared plansO
Extra perkspeer-to-peer user testing on-demand, peer-to-peer comments on-demand, one login to publish content on any hosted site, access to a membership community of 1.4 million+ entrepreneurs$100 in Google ads credit and 100% Wind-powered facilityUS-based support. 3 server locations: one US, one Europe, and one AsiaUS-based support. Longstanding reputation and 2 server locations in the US: east coast and west coast, large knowledge base and forumsFree Genesis themesInternational support and facilities
In-House Overall score9.8/109.3/109.6/109.58/109/10
Price$49/mo or $359/yr$2.95-$42.46$3.92-$290.49/mo$5.99-$519/mo$35-$290+/mo$3.95-$240/mo
Read our ReviewWealthy Affiliate Review MacHighway ReviewA2 Hosting ReviewInMotion Hosting ReviewWPEngine ReviewSiteground Review

My Favorite Web Host

My favorite web host is suitable for my situation–it is Wealthy Affiliate. It is a managed hosting company with a custom control panel that offers shared hosting plans that work like dedicated hosting. In addition to standard hosting, they also provide SEO and PPC training, 1-on-1 marketing coaching, a keyword research tool (so you can create content around what’s on demand online), a sitecontent tool so you can publish to all of your website from one platform, a sitecomments platform so you can get comments on demand, and a sitefeedback platform so you can get usertesting on demand. You can TRY WEALTHY AFFILIATE FOR FREE HERE.

Web Hosting Reviews

If Wealthy Affiliate doesn’t sound like it would be a good fit for you, or if you’d like to comparison shop, I recommend checking out my web hosting reviews. Here are a few top web hosting reviews for you to check out:

Final Words on How to Choose the Best Web Hosting Company for You

The goal of this article was to show you how to choose the best web hosting company for you. I understand that choosing a web host can be a big challenge. Hopefully, this guide will help you choose a good host for you. If you have questions or concerns about this, don’t hesitate to leave them in the comments section.  I’d love to help you out!

Now, it’s Your Turn…

Have you chosen a web hosting company before? What were some good things you liked? What were some things you didn’t like? What things do you think are most important in a web hosting company? Leave your comments below.

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16 thoughts on “How To Choose the Best Web Hosting Company for You”

  1. Tiffany Domena

    A really solid in-depth review for newbies about web hosting. I have lost count of the number of people I have helped who signed up for a shared hosting account and ended up wondering why their business never took off and it was because Google penalized them for slow page load speeds. 

    I agree that Wealthy Affiliates provides amazing web hosting. It ticks all Googles boxes and will handle even the busiest of sites.

    Thanks again 

    1. Tiffany Domena

      Thanks Ian! It’s amazing how many raving customers Wealthy Affiliate has. Thanks for stopping by and sharing your experiences.

  2. Tiffany Domena

    Awesome web hosting guide Tiffany,

    I used to be scared of web hosts back when I was new, it felt very complicated especially when there are those dreaded cPanels but now it’s actually kind of fun to try and experience web hosts. I think it’s because of the competition they are facing which prompts these companies to do better and make their dashboards more simplified. What was your first web host? 🙂

    1. Tiffany Domena

      It can be scary at first. My first web host was Bluehost and to be honest, it was complicated for me as a newbie. Thanks for sharing your experience!

  3. Tiffany Domena

    With so many different types of hosting it can be a real nightmare figuring out what you get and comparing the packages across what appears to be an almost infinite amount of providers.

    I have learned the hard way that the cheapest deals are certainly not the best – I created my website, only to find that they deleted my account and had no backup for it simply because their manual billing system was a mess – it was ridiculous – last time.

    Something really important to me is 1.customer service, technical support and a that has been around and stood the test of time 4. Up to date IT infrastructure – after all, I will be entrusting them with a huge asset that is effectively my whole business!

    What is your experience of Wealthy Affiliate in my 3 key points?

    1. Tiffany Domena

      Bryan, I think you have a great criteria for a good hosting company. Sorry to hear about your horrible experience with a previous host. To answer your question, Wealthy Affiliate has many raving customers who applaud their fact customer support. The owners are very engaged and they have a team to help, and I’ve never had a support ticket that wasn’t responded to in more than 10 minutes. It’s like magic in my opinion. I don’t know how they do it every time. Haha. Technical support has been amazing. Any technical issues I have, Wealthy Affiliate has been able to resolve them for me: plugin issues, theme issues, compatibility issues, and more. Wealthy Affiliate has been around for 14 years and stood the test of time. They’re still very active with improving the platform and we get more features while the price has never changed in 14 years! Thanks for asking your great question and thanks for your feedback about hosting!

  4. Tiffany Domena

    I will concur with you that getting the hosting platform is very important for you and your website this will make your life easier and your work will be secure from any an wanted threat. For me I choose to use wealthy affiliate as my hosting platform and I can tell that is best decision that I made and I continue to enjoy up to this date.

  5. Tiffany Domena

    This is awesome. I really like the comparison of the popular web hosts available you have at the end of this. My dad was looking into this himself; I would leave him this link for comparison if he wants to take on the challenge of making his own web business.

    Or I could just get him a website through my Wealthy Affiliate membership; the amount of websites available to me is quite astounding. I guess I’ll have to ask him just to pay me for the domain name if he decides to go through with this.

    1. Tiffany Domena

      If you have Wealthy Affiliate already, I’d go for the latter option and sell him a domain from WA unless you feel that billing may be a problem. With WA, you’d have to use a different software to bill him. InMotion has reseller accounts that come with billing software so you bill your clients for hosting services. They also have reseller domains where you could sell domains from them.  

  6. Tiffany Domena

    Dear Tiffany,

    Thanks for the thorough review on the web hosting companies. I wish I could have read your review earlier. My previous hosting did a terrible job. The biggest problem was site security. Somehow the hacker was able to get into my back office and changed the admin info. I was locked out and not able to access my back office. Meanwhile the hacker route all my traffic to his websites. For one week, the hosting company did nothing to help me.

    Do you have tips to prevent things like this from happening.



    1. Tiffany Domena

      Wow Anthony! I’m so sorry to hear about this. The best tool I know to resolve an issue like that is Wordfence. Thanks for sharing your experience.

  7. Tiffany Domena

    Hello Tiffany,

    According to you, choosing a hosting company is a challenge. Two companies I worked with “Hostgator” and “WPX” did not make it easy for me when I wanted to retire. Today I have my sites hosted in Wealthy Affiliate, without problems. I thank you for having shared such an important aspect of our online life. 


    1. Tiffany Domena

      When you first start out, it looks easy, but then you realize, it’s a whole new world! Haha. Glad things are working well for you at Wealthy Affiliate Claudio!

  8. Tiffany Domena

    Choosing the best Web hosting company can be hectic especially to newbies. This writeup really shed numerous light on the options and what is needed. Referrals should be made to this post considering how detailed and explanatory it is. I had friends who thought Internet was too complicated and in the process gave up their ambitions about websites and hosting. Am sending them the link maybe there will be a change of heart. 

    1. Tiffany Domena

      I hope it can boost their ambitions Ayodeji! I know people who have gotten discouraged as well. It would be amazing to re-inspire them. Best wishes.

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