Due to the many online scams, there’s huge misconceptions about what’s required to make money online blogging. As a result, many people dabble in it; attempting to apply what they’ve heard on Youtube, by watching video ads, or by reading blog posts by people who are either:
- Trying to get you to buy their course, product, or service
- Are all around dishonest scammers
- or, who are vomiting information they’ve heard from others (but, may not work)
- 1 Entrepreneurs Have Lots Of Misconceptions About Blogging
- 2 Blogging as a Business vs. Blogging as a Marketing Tactic
- 3 Alternative Business Models
- 4 Some Statistics About The Work Required to Make Money Blogging
- 5 A Good Deal for Collaborations with Bloggers
- 6 Case Studies of Successful Bloggers
- 7 Final Words on How To Make Money Blogging Online
- 8 Now, it’s Your Turn…
Entrepreneurs Have Lots Of Misconceptions About Blogging
When I’m out networking with entrepreneurs, this huge misconception has been brought to my attention so many times. Entrepreneurs will say things like:
- I’ve been wanting to start a blog because I’ve heard it’s easy to get customers that way
- I’ve been thinking about quitting this business and starting a blog business because it sounds much easier than what I’m doing now
- Or, I can get you to write on my blog for commissions. Won’t that be a good deal?
Entrepreneurs think blogging as a business is:
- And, something that can give lots of money with little time invested
Unfortunately, similar to any other business, a blogging business requires hard work. There’s a difference between blogging as a marketing strategy and blogging as a business, and I want to disclose the differences here. I’m writing this post to reveal some realistic expectations about blogging for business, to show to to make money blogging online, and to briefly introduce how you can make good deals with bloggers who are informed.
Let’s get started…
Blogging as a Business vs. Blogging as a Marketing Tactic
As confusing as this may be, there’s two separate schools of thought in the blogging circle: there’s people who teach the blog as a component of a marketing plan, and there’s people who teach blogging as a business. I want to set one thing straight…
A blog is not a Business. A blog is a component of a Marketing Plan.
Regardless of the business, the blog is used to inform customers, answer questions, educate, or demonstrate authority. Behind the blog, there has to be the 7 systems that are present in EVERY successful business: a lead generation system, a lead conversion system, a branding system, a client fulfillment system, a turnkey management system, a turnkey leadership system, and job prototypes.
Let me explain. As an example, let’s use Dr. Axe…
(I’m a huge fan)
Dr. Axe is a doctor who previously saw patients, but no longer practices with patients. Now, he’s become more like a Nutrition store (comparable to The Vitamin Store offline). He uses his blog to educate, inform, and demonstrate authority to his audience.
Many onlookers see Dr.Axe the videos he does on many high-demand health topics like natural healing, leaky gut, and healthy recipes, but they wouldn’t know how much work it took him before he was able to have millions of views on his Youtube channel and lots of traffic on draxe.com, but here’s a glimpse…
(Image Source: Spyfu)
Dr. Axe has been creating helpful content to encourage people to live healthier for 9 years very aggressively! He’s ranking for over 90,000 keywords which translates into lots of articles and videos he’s created. Added to that, he’s also paying for increased reach (in addition to his organic rankings from search engine optimization).
His 7 Systems look like:
Lead Generation System: Writing high demand useful content, Creating high demand useful videos, publishing on Youtube videos, using Search Engine Optimization on articles, and using PPC ads for the e-commerce store
Lead Conversion System: When cold traffic comes to Dr.Axe.com, he has great copy, videos, webinars, and an email newsletter to build trust
A Branding System: Dr. Axe is very focused on his message that food is medicine. His color palette is consistent and most onlookers know what quality they can expect from the Dr. Axe brand.
Client Fulfillment: Certainly, Dr. Axe has more free clients than paid clients, but as free clients are satisfied with the content he delivers, they will be considerably more interested in buying his paid products. For his paid clients, he does testing, sources the best ingredients, and ensures to deliver their nutrition products as expected
The Leadership System: You can tell Dr. Axe is still very involved in the decision-making, but I’d guess he has more components that help him expand, decide on new sales goals, and new financial projections.
The Management System: Dr. Axe had to put people and technology in place to ensure the content gets published once or twice per day, the customers get the right products, and the quality standards are achieved.
The Job Prototypes: In an interview he did with Kelsey Humphreys, Dr. Axe shared information about his operations and his team. In order to scale from being an individual content creator into becoming a Nutrition business, Dr. Axe had to hire the write people. He had to create training and pass the information onto those who work for him in order to smoothly keep the enterprise running.
As a result of a super work ethic that enables him to create more content than most others in his niche, he earns high rankings in many high demand-high traffic topics: enabling him to get millions of visitors to his blog monthly.
This screenshot shows one of the thousands of articles he has and how much work he puts into acquiring his rankings…
On his article “What is frankincense oil?”, he has written 4,964 words explaining frankincense oil. His article is likely very thorough. It probably answers most questions a reader would want to know about frankincense oil, so they don’t have to continue reading other places. Added to writing an exhaustive article, Dr. Axe has lots of people who have shared his article with others, so he has 18,500 backlinks.
This is just one example of an authority blog that certainly generates a good income, and will probably stand the test of time. The key takeaways from this blog are:
- Do market research to see what your audience would want to see or read
- Create high quality content
- Continue creating high quality content
- Authority grows with time and consistency
If you need help growing your blog and you’d like training and coaching, CLICK HERE.
Alternative Business Models
While Dr. Axe shows an e-commerce product based business, there are other business models that use blogging as a component of their marketing plan, and I want to go over a few…
Affiliate marketing is a method of monetizing a business. Like Dr. Axe, there are other companies who aggressively publish content or who use blogging as a primary means to attract new customers, however, instead of focusing on selling products in their client fulfillment system, they focus on selling referrals.
In order for affiliate marketing to be a full-time income, the Affiliate marketer has to build the 7 systems just like Dr. Axe or any other business has to. Unfortunately, many newbies get confused and don’t understand how affiliate marketing is a business. It still requires a customer acquisition system, a lead conversion system, and all of the others. What affiliate marketing offers (that’s different than other business models) is the affiliate is a client fulfillment system: a product or service that’s delivered by someone else.
A service based business can also use blogging to make money, however, they typically have a harder time because the client fulfillment system requires so much attention in a service-based business. For the small business owner who wants to make money blogging in a service based business, they’ll experience a major balancing act. They have to acquire customers, blog even before the blog traffic has picked up, and they’ll have to satisfy the customers–it can be very challenging.
Some Statistics About The Work Required to Make Money Blogging
1. Stats show there’s approximately 30.6 million bloggers in 2018 and it’s growing steadily every year. More people blogging = more competition. The more competition there is, the more content and quality will be required for Google rankings. The first page only has about 10 results!
2. Most blogging mentors (like Wealthy Affiliate, Smart Blogger, Smart Passive Income, Making Sense of Cents, HubSpot, Darren Rowse, Neal Patel, or Backlinko) show that blogs really begin making money at 3-6 years (like any other business). It takes awhile to build trust, earn authority, demonstrate high click thru rates from search results to your website, and build up a bank of quality content.
3. While 3-6 years may seem like a lot if you were expecting it to take less than one year (like I was), it’s actually not a lot of time when you compare career paths. Setting up a business is a career path, and regardless of which marketing strategy you use, it takes awhile for it to penetrate the market. Ask radio hosts how long it took their show to be a hit, ask television experts how long it took their show to be a hit, or ask direct mail specialist how long he sent out mailings before generating consistent leads. Penetrating a market and standing up a lead generation system takes time. It takes about 3-6 years to penetrate a market (into a full time income plus enough to pay employees) with any marketing plan.
4. From Ahrefs study of one billion web pages, they found that nearly 90% of web pages get 0 traffic from Google! The top reasons Ahrefs found for this huge problem with Google rankings is because page owners are not writing based on market demand, they’re choosing high competition topics, and their not helpful enough that people will want to share or cite them to give backlinks.
5. There are stats that show lots of content leads to more traffic. I shared the stats on publishing schedules previously HERE. Beyond publishing schedules is listening. You can publish aggressively and still hear crickets. Instead, it’s more important to use the blog to address concerns of your potential customers and readers. Ask them what they want to read and inform them when you’ve published that.
A Good Deal for Collaborations with Bloggers
As a result of the common misconceptions, many people underestimate the work required to make a blog work, underestimate the price of getting a skilled website content writer, and underestimate the time required to get good outcomes.
If you’d like to start or grow a blog, paying for expertise is a no brainer. I’ve done it and others who seriously want success in blogging need to do their due diligence to understand how it works. A Marketing professional who can help someone starting with blogging in their marketing plan is likely to charge for:
- Market research
- Keyword research
- Content Writing
- Marketing strategy
- and Outreach
All of these components are required to operate a blog and grow it into a lead generation machine. If you want to build a blog, you have to focus on writing what your readers want to see, and be consistent with it.
If you need help growing your blog and you’d like training and coaching, CLICK HERE.
Case Studies of Successful Bloggers
Statistics and an over-the-shoulder look at a successful blog are not complete without some case studies. These case studies will show you how successful bloggers were able to make money by attracting new customers thru a blog.
- A $5.3 Million Case Study by John Morrow
- A $2+ Million/Year in 10 years Case Study by Pat Flynn
- Over 1 Million/Year in 7 years Case Study by Michelle Shroeder-Gardner
- A Video Case Study (from $0 to $5k/mo) in two years by Grace aka “LittleMama”
As you can, it’s possible to have exponential growth by attracting customers thru a blog. The case studies I’ve enclosed above have used the blog as the primary means for attracting new customers, and have satisfied customers by referring them to products and services (affiliate marketing) or have sold their own course or products. Check them out!
Final Words on How To Make Money Blogging Online
The goal of this article was to show you how to make money blogging online. If you’d like to make money blogging online, it’s likely you’ve seen these misconceptions before, and you needed a realistic perspective on what it takes. I’m hoping this post can give you a realistic perspective.
If you need more training, support, and encouragement to grow a profitable blog, CHECK OUT THIS FREE TRAINING. Starting any business is hard work, and starting a blogging business is not a common startup you’ll find. Many people will be unfamiliar with what you’re trying to do and doubt you as a result. You can join a community of over 1 million entrepreneurs who are pursuing the same path (and many who are making money online). CHECK OUT THE FREE TRAINING NOW.
If you have questions or concerns about this, don’t hesitate to leave them in the comments section. I’d love to help you out!
Now, it’s Your Turn…
Have you tried to make money blogging online? Have you seen these common misconceptions? Which ones misled you the most? Share your experiences below.