If you’re here, it’s likely you’re interested in doing affiliate marketing, but you’ve either heard of getting banned on Facebook or you’ve experienced it firsthand, and you want to learn how to post affiliate links on Facebook without getting banned. In this article, we’ll be discussing how to post affiliate links on Facebook the right way.
Why Post Affiliate Links on Facebook?
Facebook is one of the highest populated sites online. People gather there to learn about things they should try, solutions to their problems, what other friends and family members are doing, and so much more. Since Facebook is such a routine place for so much of the world’s population to gather, then it’s an ideal place to meet potential customers (if you use the platform correctly).
How do you Get Banned from Facebook? Practices that Get Affiliate Marketers Banned
Facebook has people and algorithms that help them to make sure people are using the platform for their intended use. Unfortunately, many of the affiliate marketers who use Facebook to post affiliate links get banned because they’re not aligned with what Facebook is looking for. As a result, it’s fairly easy to find long threads with questions about:
- How to get Facebook accounts restored
- How to get ads approved on Facebook
- Why they were banned from posting in certain groups
- Or, other experiences with People getting banned for prohibited practices on Facebook
Usually, the individuals who got banned on Facebook experienced that for a few reasons including:
1. They didn’t read the Facebook Guidelines
I know many people don’t like to read “guidelines”, but when you read about the goals of a platform, and the rules they have, it helps you to be prepared to work with the algorithms rather than against them. According to Facebook:
We recognize how important it is for Facebook to be a place where people feel empowered to communicate, and we take seriously our role in keeping abuse off our service. That’s why we’ve developed a set of Community Standards that outline what is and is not allowed on Facebook. Our policies are based on feedback from our community and the advice of experts in fields such as technology, public safety and human rights.Facebook Community Standards
According to Facebook, their main aim is to give everyone a voice. They want people to be able to talk about topics that might not be welcome in other forms of media, but they have to ban certain practices that would be disturbing to members of their community or that aren’t cohesive with their goal of building community and interaction.
2. They Violate Safety, Authenticity, Privacy, or Dignity in Some Way
Many affiliate marketers do things like:
- Create multiple Facebook accounts
- Post sales offers multiple times
- Send people unsolicited messages to their inboxes
- Or, make exaggerated or false claims about the products and services they promote
As a result of the activities they take part in, Facebook will ban their accounts. They have the liberty to choose when a practice looks like a scam or when the claims seem “to good to be true”, so some posts that are well-intentioned can be banned because they seem similar to scams.
3. They Don’t Demonstrate Integrity and Authenticity
Similar to the other practices I mentioned earlier, it’s also common in the affiliate marketing industry for people to make claims like:
- Make a lot of money in a little time
- Make a lot of money with minimal effort
- Or claims saying they achieved massive results with little to no proof (and sometimes even with false testimonials!)
Facebook considers many of the practices that are common within the affiliate marketing industry to show a lack of integrity and authenticity. They want Facebook users to go by the name they use in everyday life instead of “pen names” or falsified identities. When they find out you’re going by a fake identity online, it comes off as a lack of authenticity, and your account can be banned.
Added to that, they feel that posting lots of content for commercial gain can be distracting from others experiences, and ability to engage in communities. They don’t want excessive clickbait designed to increase viewership (without giving value) or heavy promotional content.
Instead, they want the focus to be on engaging with Facebook users, offering value, building community, and developing relationships. If you want to promote something solely for commercial gain.
4. The Overly Rely on Automation Tools
Automation tools can be an awesome asset! They can help cut back on how much time you spend sharing content like blog posts, videos, and other things. Unfortunately, each social media platform doesn’t solely want content shared on their platform, they also want engagement, responses to engagement, and authentic community interaction.
- 7 Best Social Media Automation Tools for Online Marketers
- How to Identify Internet Scams (and How to Report it)
5. They Send Fake Traffic to Like, Share or Confuse Algorithms
There are gigs on places like Fiverr, and solo ads that you can use to pay for traffic to pages or posts. Oftentimes, these gigs fulfill their service by sending robot traffic to the page you’ve requested viewership on. The service-provider may not actually have enough clout to fulfill the lead generation role authentically.
Some affiliate marketers may know the traffic they’re paying for is fake, but if it gives them immediate results, they’ll spend time on it anyway. Other times, they may not know the traffic is fake, and they simply fall into buying it because offer pages make bold promises.
Facebook can identify bot traffic from authentic traffic, and they will ban accounts when they find out they’re using fake traffic of some sort to manipulate something for their gain.
6. They Manipulate Media to Support False Claims
I’ve seen affiliate marketers manipulate income reports, rent expensive homes and cars to give false lifestyle illusions, and other very dishonest practices. Facebook doesn’t want the dishonest practices to take place on their platform, so they screen manipulated media including photos, videos, and other content.
7. They Don’t Use the Platform Authentically
Going back to the Facebook mission, they want to make the platform a place to build community. As a result, they want people who participate on the site: sharing, liking, commenting, and authentically engaging. If you don’t have the time to participate, you can be banned because it can look like you don’t use the platform authentically. They want a give and take where you contribute and support others.
How to Post Affiliate Links on Facebook Without Getting Banned — 7 Methods that Work
I mentioned 7 reasons why affiliate marketers are banned on Facebook, but now you might be asking, “How can I avoid being banned on Facebook?”, so let me share best practices you can use to share affiliate links and avoid being banned on Facebook.
1. Manually Post
It’s okay to post using automation software. Facebook has given developers the ability to submit content on behalf of creators because they appreciate content being created and curated, however, they don’t want the focus to be on sending automated content ONLY.
They don’t give much exposure to accounts that are solely automated. If you want your followers to grow and your voice to be heard across Facebook, it’s important to post manually and to automate posting.
2. Respond to Comments and Messages
Facebook shows users how long it takes you to respond to messages on business accounts. They also have analytics that displays how people are engaging with your content–this means they track how people are responding to what you post.
The engagement metric plays a role in how much exposure your content gets on Facebook. When you respond to comments, visitors are more likely to comment again or to leave more responses, which improves your engagement score.
3. Focus on Giving Value Rather than Promoting
Promotional posts usually have the aim of getting people to leave one site and go to another solely for commercial gain–these can also be considered spam. Instead of focusing on driving traffic away from Facebook, it’s important to find ways to engage people longer on the platform, give more value.
Post content that makes people want to return and check out your Facebook page again. When visitors repeatedly visit your page, it shows Facebook that you’re talking about topics that are interesting to Facebook users, and helps you to build a community on the platform and achieve commercial goals with an audience that knows, likes, and trusts YOU.
4. Be Cautious about Making Claims that Can’t Be Guaranteed
Who doesn’t want to be a problem-solver for others? It would be nice to be able to say you have a pressing solution to a big problem that takes no time and is easy.
Medical companies want to be able to say they have a cure for large populations of illness. Banks want to be able to say they can get the highest returns on investment for clients. Coaches want to be able to say they can offer a transformation to clients.
Unfortunately, everyone is different, you can’t always account for each person’s results, so you have to be careful making claims that are too steep to fulfill across a large sample of people.
5. Don’t Send Messages to People that You Don’t Know (or Haven’t Requested it)
I’ve had so many people who message me business opportunities or offers. Most of the people that message me are people I don’t know, and I haven’t expressed interest in what they’re selling.
It’s similar to solicitors who call or who knock on your door. Facebook doesn’t want to be a place where people feel they don’t have privacy (to some extent). It’s important that if you want to connect with someone you don’t know, that you reach out and add value first, establish rapport, and request to further communicate. If the person says, “no”, respect their privacy.
6. Make Accounts with Legal Names (Business or Personally Registered Names)
It’s very common for affiliate marketing instructors to teach people to create fake accounts and to spam offers. Clearly, Facebook wants authenticity, so it’s important to go against the common advice, and only open accounts with your legal name or the legal name of a business you post for.
7. Show Authentic Images to Support Honest Claims
If your product or service has clear results, then of course, you want to use the results to demonstrate what it can do, however, you don’t want to make people think they can get different results than what’s true. For example, if you’re product can show people how to make money online, then it’s a good idea to share results of people who have followed your directions.
- Where affiliate marketers go wrong is when they:
- Use someone else’s testimonial and make it look like their own
- Use photoshop (or another graphic design software) to manipulate images in their favor
- Present skewed facts
- Or, give false illusions in some other way
It’s important to demonstrate authentically what the product you’re promoting can and cannot do.
Can you Direct Link from Facebook?
Direct linking is when you post an affiliate link directly onto Facebook. It’s possible to post a direct link, but it’s a best practice to:
- Cloak the link before posting it on Facebook for tracking purposes
- Offer educational content in addition to the link to build content, authority, and trust
- Monopolize your posting schedule with links other than affiliate links (like links to your website that may have affiliate links in it)
Overall, many people love Facebook because it helps us to stay in touch with family and friends, and also to meet people with similar interests. In order to maintain the community-building aspects of the platform, they have formal guidelines. Remember, when you post on Facebook (whether organic, ads, or in groups) that all of these factors should cross your mind prior to posting there. Ask yourself:
- Is this authentic?
- Can I support this claim with a mainstream audience?
- Is this solely promotional or can viewers get value from this post?
- Does this solve a problem or offer a benefit to other Facebook users?
- Will this take away from another Facebook users’ experience on the platform?
Hopefully, this article helped you to see clearer how to post affiliate links on Facebook without getting banned. If you have questions or concerns about this, post them in the comments section below. If you want to learn more about how to succeed in affiliate marketing (on Facebook and other platforms), check out my free e-course All About Affiliate Marketing here. If you have more tips, I’d love to hear them. Thanks for stopping by and reading!