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How to Start a Food Blog [2020] – A Step-by-Step Guide

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It’s likely if you’re here, you have a passion to cook or to share with others different ways of enjoying food. Blogging can be a great way to build an audience, pass on a message, and share your passion for food with others. In this blog post, I plan to share successful food blog examples with you, and show you step-by-step how to start a food blog.

What is a Food Blog?

A Food blog is a website that shares educational material about food.

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Is Food Blogging a Good Niche?

Food is actually a huge industry. When you consider how many specialties there are within food, you can see there are many “niches” and different audiences that would be looking for food advice. For example:

  • Green smoothies
  • Italian food
  • Gluten free food
  • Deserts
  • Keto diet
  • and more

Rather than trying to write about everything, most bloggers see the best results when they “niche down” a bit. It helps you to help your visitors in a deeper way, and if you want to sell products or services at some point, it can help with the ease of converting your visitors into customers.

Other Names for Food Blogs

Interestingly, sometimes, food blogs aren’t called “food blogs”. Sometimes, they can also fall under the categories of:

  • Weight loss and dieting
  • Lifestyle
  • Recipes
  • Or, Mom blogs

I’m sure there are more ways people refer to them, but it can be helpful to note that food blogs can have more than one term they’re called.

Successful Food Blog Examples

If you’re interested in starting a few blog, it’s helpful to see successful examples, so you can learn from them, and so you can see that your idea is a valid way of making money and supporting your dreams.

Here are a few successful food blog examples…

Pinch of Yum

Pinch of Yum is a food blog that shares many types of food recipes. They’re well-known for their high-quality graphics and great recipes.

In August 2011, they started an experiment where they would write their income reports to document how blogging was working for them, and they continued documenting their income: from 2011 up until 2014.

If you’re considering whether to start a food blog, it would be extremely educational for you to check out their income reports.

The Clean Eating Couple

Liz and Taylor, the clean eating couple earned $150,000 in one year after two years of blogging! Their income was earned from affiliate marketing, selling their own products, and services they invoiced clients for.

You can check out their income report here.

Midwest Foodie

The Midwest foodie is also a successful food blog. In fact, she earned $4k+ in a recent income report. She documents that she gets a large percentage of her website visitors from Pinterest, search engines, and other social sites.

When the visitors come to her site, she makes money with ads that run on her website and Amazon’s affiliate program.

How to Start a Food Blog Step-by-Step

Now, that the successful food blog examples have shown you what’s possible, you’re probably wondering…

What do I need to do to get started?

So, let me tell you exactly what you need to do…

1. Write your Business Plan

First, it’s important to get clear with your plan, and you can use this article to help you lay a plan out. You want your plan to give you details about what you will do today and tomorrow to make your blog a reality.

You can download my business planner to help you isolate a strong plan for your blog.

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Choose your Blog Niche

A part of creating your business plan will be choosing your target audience. When you choose who you want to serve with your blog, it’ll help you to decide what types of food advice would be applicable to them.

Get Clear About your Goals

You also want to get clear about your goals or like Stephen covey says, “Begin with the end in mind”.

You want to write down goals like:

  • How much income you’d like to eventually make from your blog
  • How many posts you plan to write
  • How many social posts you plan to create
  • and so on

Again, my business planner can help you get clear about these things, so I recommend you download it while I’m giving it away for free.

2. Build a Website

Once you’ve created a basic startup business plan, then it’s time to start taking action. You want to build your website.

I recommend creating a hosting account with:

  • Bigscoots if you plan to sell your own products and services
  • Or, Wealthy Affiliate if you plan to make the majority of your money with affiliate marketing

3. Monetize the Website

Once you build your website, you’ll want to decide how you’ll make money with your website. Like other small business owners, bloggers make money from selling products and services (even if they’re not their own).

You can make money from:

  • Posting ads on your website (usually the lowest income for the effort)
  • Affiliate marketing
  • Or, Selling your own products and services

4. Create Content

Once you have decided what you’ll sell on your website, it’s important to begin creating content. Creating content serves more than one purpose for a small business owner. It helps to build trust by offering value upfront for free, it demonstrates authority, and it can serve as a way to attract new visitors to your website.

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5. Set up Social Accounts

Your social accounts provide a place for you to network with your target audience, to share information about your blog, and to market different promotions you might be running.

Even if you have personal accounts, it’s important to set up business social media accounts.

6. Get Traffic

Once you have content on your website and your social accounts set up, it’s important to start attracting visitors to your website. You attract people to your blog by optimizing your blog posts for search engines to rank it, by opimizing your blog post for social media, by networking with other people who have a complimentary audience, and by paying for advertising.

7. Make Money

When you have products and services for sell on your website and you’re attracting visitors, you’ll begin to make money incrementally. It might start with $10, then $100, then $1000, and go up from there. Eventually, you can be making a consistent full-time income or more with a blog.


If you’re interested in starting a good blog, don’t hesitate. Give it a try. You can get started with very little overhead costs, and build it into a business you can be proud of.

Are you Ready to Start your Food Blog?

If you’re ready to get started, make sure you download my free eBook and checklist that tells you the steps I took to earn my first $10k and what you can do to surpass that milestone as well.

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