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How to Start a Legal Blog That Attracts Customers

how to start a legal blog

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If you’re here, it’s likely that you’re a legal professional. You might be just starting your legal practice, or you’re used to attracting customers with event marketing, billboards, ads, direct mail, or other things.

With the pandemic and the wave of technology growth, it’s likely, that you’re seeing the opportunities that are presented online with blogging, but you’re curious about whether starting a blog could be a good fit for you.

In this article, I plan to discuss with you:

  • How to start a legal blog
  • How having a legal blog could help attract customers for you
  • and, step-by-step how to get started with a legal blog

What is a Legal Blog?

A legal blog is a website that offers educational legal information. It doesn’t have to include legal advice that’s high liability, but it can. That’s up to you.

What Type of Legal Advice do People Look for Online?

People look for all kinds of advice online. Since many legal matters are personal and difficult to talk about, it’s common for people to do a search online even before attempting to meet with a lawyer or legal professional, therefore, those websites who offer answers tend to attract quite a few people to their sites.

For example, take a look at Google Trends…

As you can see, topics like:

  • Get a divorce online
  • Evict a tenant
  • Stolen ideas
  • how to file a lawsuit
  • Or, how to make a contract…

…Are topics that are searched for nearly all year around.

How do I Know I’m Writing Legal Blogs People will Look for?

Google and other online platforms release information like:

  • The # of searches for keywords or keyphrases
  • The # of people competing to be ranked for certain keywords or keyphrases
  • The # of people on the platform with specific interests (similar to what you’re likely to share
  • And, so on

Tools like Jaaxy or Spyfu, help to make sense of the data. With Jaaxy, you can see the monthly search volume for keywords, the # of competitors, and you can analyze your competition.

You can see how long articles are that are targeting your keyword, who’s ranking, what their Alexa rank is, and more.

With Spyfu, you can enter the domain name of a competitor, see which keywords they’re ranking for, and what keywords they’re paying for within google paid ads platform–this can give you insight into what’s working, what’s not working, and how much traffic you can expect from your effort.

Successful Legal Blog Examples

I know you’d probably want to know or see some people who are ACTUALLY successful with legal blogs, so here’s a great example…

Amira, 6-Figure Blogger and Business Lawyer

Amira had a horrific experience as a young child. Her dad was sued $90,000 in his second year of entrepreneurship, and it turned their family lives upside down.

As a result, she was inspired to become a lawyer, then when she found out she could make money from a blog, she decided to start blogging, and sell her legal services and products from her blog.

Now, she earned upwards of $10k/mo from blogging and selling her legal products online. You can learn more about her here.

Step-by-Step How to Start a Successful Legal Blog

Now, if you’re convinced that starting a legal blog is a good option for you, here are a few steps you should take to get started.

1. Choose a Niche

As you probably know, the legal industry has several different specialties. There’s property law, business law, family law, intellectual property law, and the list goes on. Even within those specialties are various different target audiences.

It’s important to get clear about who you’re speaking to, so you can decide where they might be looking for a solution online, what keywords they might be typing into search engines, and so on.

2. Build a website

Once you’ve gotten clear about who you’re speaking to, it’s important to choose a web host and a content management system that will enable your content to show up live when people look for it.

Recommendations:

  • BigScoots – for websites that’ll sell products or services (including affiliate products)
  • Wealthy Affiliate – for affiliate marketing websites or websites that add affiliate links and sell other people’s products and services

3. Create Content to Attract an audience

Once you’re website is set up, you need to create content to attract people to your website–this includes blog posts, podcasts, videos, social posts, or ads. You don’t have to create every type of content, but you do need to create consistently, so you can get results.

4. Convert the Audience onto your Email List

Once you have visitors coming to your website, it’s important to convert them onto your email list, so you can continue the conversation with them. A blog post gives information, but most people don’t return to a blog consistently, and they might not trust you enough to purchase your products and services on their first visit.

If you get them onto your email list, you’re more likely to hear from them again, to build trust, and to make sales.

Recommendations:

Convertkit – An email marketing service that enables you to tailor your emails to your subscribers for optimal open rates and engagement.

5. Sell products and services

Once you’ve gotten attention, built trust, and introduced a relevant offer, then it’s likely you’ll get sales.

Recommendations:

  • Leadpages – A Landing page and eCommerce platform
  • SamCart – an eCommerce platform that enables you to sell unlimited # of products without fees per sale.

Conclusion

Starting a legal blog is a modern alternative to handing out flyers, giving out business cards, doing speaking engagements, or cold calling. It’s a marketing method that helps you to prospect for potential customers. Hopefully, this post showed you how to start a legal blog, and how it works to get sales in an actionable way.

If you have additional questions, feel free to leave them in the comments section below.

Are you Ready to Start your Legal Blog?

If you’re ready to start your legal blog, make sure you get the How to Entrepreneur Blog Starter Bundle.

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