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How to Start a Mental Health Blog – A Step-by-Step Guide

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If you’re here, it’s likely you have a passion to help others improve their mental health. Maybe you’ve experienced some personal mental health challenges, or maybe you have loved ones who have went thru some tough things, and you want to help others overcome those rough patches where they deal with relationship issues, anxiety, depression, suicide, insecurity, or other things that prevent them from maximizing their abilities. In this article, I’ll be sharing with you some mental health blog examples and step-by-step how to start a mental health blog.

What is a Mental Health Blog?

A mental health blog is a website with content (like articles, podcasts, videos, webinars, etc.) on mental health topics. It may be a blog that shares a personal journey, a blog that has a team share personal journeys, or written by professionals who share advice for overcoming mental health challenges.

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Is there a Demand for Mental Health Advice Online?

Of course, you don’t want to waste your time creating a blog that no one wants to see, right? It’s important to validate the market demand for any venture you do. Below, you can see the demand for just a few search phrases a person looking for mental health guidance may type in…

Not every search phrase you use on your mental health blog will be in demand, but there are quite a few phrases internet users type into Google when they’re seeking mental health advice. Similarly, many people on social media and other online platforms gravitate towards content that gives guidance on mental health.

If you decide to start a mental health blog, you can potentially impact thousands, millions, over even billions of people! Unlike other topics, mental health is evergreen, which means people search for the content all year around, and traumatic events can even spike the demand for mental health content as people are searching for ways to adapt to difficult circumstances.

Other Names for Mental Health Blogs?

It’s common to see mental health blogs called by other names like:

A mental health blog can overlap into different topics, so don’t feel boxed into certain topics. Once you know your target audience, then it’s possible to help them by speaking on many different topics.

Successful Mental Health Blog Examples (with and without Income Reports!)

Ultimately, running a blog is running a business. You can make money depending on how many products and services you sell, how much you sell them for, and how low you keep your operating expenses. It’s always nice to validate the possibilities by seeing others who are doing it already, right?

I’ve compiled a few mental health blog income reports to show you how much money mental health bloggers are making.

Disclaimer: The income shared in the post isn’t reflective of what you’ll make as a mental health blogger, it’s simply to serve as inspiration and validation for you.


Arlin, the founder of About Social Anxiety, has started a blog that helps people who struggle with anxiety to find alternative ways of coping with stress. She posts monthly income reports, and her July 2019 income report shows $723.75 was earned. She earns income from affiliate marketing, ad sales, and her course on social anxiety. You can see here full income report by going here.


Emily, founder of The Thought Journal started a lifestyle blog that talks a lot about mental health. She also writes on many other topics. She shared an income report in April 2018 where she earned $1257.89 from ads, affiliate marketing, and majority came from launching a digital course on Pinterest marketing. You can see here.

Ruth Soukup

Ruth is an 7-figure blogger and founder of brands like Do it Scared, Living Well Spending Less, and Elite Blog Academy. She shares her mental health journey, and explains how she went from struggling for years with depression to conquering life.

In addition to her own journey, she also does lots of collaborations with other bloggers to share tips on how to stay motivated, build courage, and overcome mental blocks that prevent the best life for us. Ruth says blogging took her quite some time to “click”, but eventually, she monetized her blog with product sales, affiliate income, ads, sponsorships, events, and joint venture collabs, and today, her blog is earning more than $1 million/year in annual revenue!


Anxiouslass is a mental health blog that talks about overcoming social anxiety. The founder doesn’t reveal her income, however, by observation, you can see lots of social shares, lots of comments on posts, and reader engagement. A mental health blog is all about helping people, and money and earnings are a byproduct of that.


Like Anxiouslass, Love and Life Toolbox is a mental health blog with lots of engagement. It can also show you what’s possible with a blog in the mental health industry.

How to Start a Mental Health Blog – A Step-by-Step Guide

If you want to start a mental health blog, these are the steps I’d recommend…

1. Choose a Niche

First, you want to choose a niche. A niche is simply an audience. It’s not a topic you write about. You want to decide on a group of people who identify with certain things or by a certain name.

Is Mental Health a Niche?

For example, most people wouldn’t identify by “mental health”. Instead, mental health is an industry. People struggling with mental health challenges may refer to themselves as “suicide survivors”, “overcoming anxiety”, “depressed person”, or other titles like that. It’s nearly impossible (especially for an individual writer) to cover every question within any particular mental health niche on their own, which is why it’s best to choose a niche, so you can be thorough, and build a blog that’s a quality resource.

Should you Start in a Broad Niche?

Unfortunately, many of the mental health blogs I found had poor income performance, and I believe one of the top reasons is because most of them claim to be “lifestyle” blogs, and don’t focus on serving one audience well. I saw “lifestyle blogs” with mental health content, articles on blogging, and content on travel, and it would be very difficult to translate all of those interests into viable sales of a product.

Blogging is a part of a marketing plan like handing out flyers or business cards. Rather than creating a product or service, and using business cards to get the word out, you can create a blog, and write articles to get the attention of prospective customers.

Imagine if you hand out flyers and 10% of them is about cooking, 10% of them is about cleaning, and 10% of them is about parenting, but you sell one product that’s about blogging. Do you think the person who read your cooking flyer is going to also be interested in your blogging product?

The odds are low. An old saying says:

A Jack of all trades is a master of none.


Focusing on a niche is particularly important when you’re the only writer or when you have a very small team of writers because you can only create so much content, and people typically consume quicker than you create. If you focus on a niche, it makes it much easier to build an audience that’ll stick around, create a product, build authority, and to convert the trust you build into sales of the product.

Mental Health Niche Examples

A mental health niche is a group of people that would easily identify with a term, situation, or circumstance. Some examples of mental health niches are:

  • Overcoming social anxiety
  • Living with Therapy dogs
  • Managing suicidal thoughts
  • Managing OCD
  • Battling Depression
  • Overcoming narcissistic abuse
  • Grief recovery
  • and, Managing personality disorders

If you have other ideas, I’d love to hear them in the comments section below!

2. Build a Website

Once you’ve chosen a niche, you want to build a website. Your website serves as your virtual “clinic”. It’s where people who are dealing with the challenges will come to read, get advice, and even buy products and services that help them overcome!

You can build a mental health website on WordPress for free when you use the website builder here…

3. Monetize the Website

Once your website is built, you have to decide what you’re going to sell to make money. You might not like to sell, but sales is the way businesses make money, and it doesn’t have to be “slimy”, “unethical”, or “pulling teeth”.

How do Mental Health Blogs make Money?

Like the successful mental health blog examples above, your blog will make money from sales. You can sell:

Space on your blog for ads – Networks like MediaVine, Adthrive, Google Adsense, and others sell advertising to merchants. They build networks of publishers where their ads can be displayed, and if you fit the criteria, your blog can be a part of their publisher network! Ad income can feel very passive once traffic is coming in.

Other people’s products and services – With affiliate marketing, you can partner with companies that would be relevant to your audience, and you can make commissions by referring your readers to products and services thru your affiliate links.

Digital or Physical Products – You can sell online courses, digital products, eBooks, audio downloads, or even physical products.

Services – If you’re a mental health professional, or someone whose built a program that can help, you can also sell services thru your blog. Some bloggers sell telehealth services, live coaching, group coaching, webinars, retreats, and more.

Mental Health Affiliate Programs

Affiliate marketing can be either: 1) A great way to validate a product or service idea by seeing if you can sell it, or 2) A great way to add revenue without adding more to your product or service line.

Some cool mental health affiliate programs include:

  • Online-therapy.com – With Online-therapy, you can earn $100 per sale and also give your readers a 20% discount on therapy.
  • Muse – With Muse, you can earn 10% commissions for selling electronic devices that help with stress management and focus.
  • Panicaway – You can earn 70% in affiliate commissions for a program that’s helped over 150,000 people learn ways to overcome panic attacks.

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Mental Health Digital Product Ideas

In addition to income you could earn from affiliate commissions, you can also earn income from digital products like:

  • Membership sites
  • Digital journals
  • Checklists
  • Exercises or Worksheets
  • Online courses
  • Event replays
  • Affirmation or meditation audios

4. Create Content

With a blog, people typically visit to find advice and guidance, so you have to create content. By creating content, you can attract prospective customers, build trust, and if you have e-commerce built into your blog, you can even close sales, and have customers check out.

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5. Set up Social Media Accounts

Social media can also be an option for how you can attract prospective customers. With more than 50% of the world using social media to connect and interact with people, setting up social accounts can be a great way to grow your social circle and meet prospective customers.

6. Get Traffic

When you’re persistent with creating content, engaging with people online, and meeting new people on social media, you’ll find that your audience and reputation will grow more and more. As a result of your reputation growth, you’ll have more consistent traffic to your website.

7. Make Money

When you have consistent traffic to your website, and your content is offering products and services (that solve problems for your readers), you’ll see your income grow more and more!


Overall, if you want to start a mental health blog, that’s a really noble thing. You have the potential to impact many lives with a mental health blog. I hope this step-by-step guide was helpful and answered many of the questions you have. If you have more questions, you can leave them in the comments section below, or you can join the Enterprise Builder community where we can meet personally. I’d love to support you on your journey to grow your mental health blog.

Are you Ready to Start Your Mental Health Blog?

Download my eBook that tells you how I got started. Plus, get my checklist that can help you to start and grow your blog. Click the image below and get your downloads…

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