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How to Start a Relationship Advice Blog – A Step-by-Step Guide

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Are you thinking about starting a blog that gives advice to help others improve their relationships? If so, you’re in the right place because in this article, we’ll be talking about how to start a relationship advice blog.

As the internet has grown, people have begun using it for more and more things. It’s used to get dinner ideas, to get sources for research papers, and it’s a discreet way to get advice on more personal topics like relationships, sex, and other things that might be uncomfortable to say to others.

As a relationship advice blogger, you have to potential to come in contact with people when they really need it, and use your advice to influence their relationships in a positive way.

What is a Relationship Advice Blog?

A relationship advice blog is a website with articles, videos, audio, and graphics that helps people by giving advice on love, intimacy, sex, societal issues, self-awareness, and connection. The advice given on a relationship advice blog can be specific to:

  • Parenting
  • Family
  • Marriage
  • Friendship
  • Dating
  • Community
  • Adapting to work environments

Or, it can be a collection of several topics that deal with relationships.

I’ll give more advice on how to implement this later in this post.

What do Relationship Advice Bloggers do?

Relationship advice bloggers share their expert opinions on how to handle situations that impact relationships. They can give advice based on personal experience or based on an educational background–both have been seen as valuable to internet users.

The most important component of being a relationship advice blogger is creating content that solves relationship problems, and making sure to promote it, so it reaches the audience that needs it.

Is there a Demand for Relationship Advice Online?

Relationship advice is an evergreen niche, which means it’s something people search for all year around. Take a look at the Google Trends graph below…

As you can see, people are continuously looking to solve problems with their relationships. There are many more queries that get searched that are relevant to a relationship advice blog. If you’re curious about what topics might be in demand, you can enter a few words you think a person might enter into Google when they’re having a relationship problem below. Jaaxy will tell you how many people search the phrase monthly, so you can validate the demand for the search phrase online.


Other Relationship Topics People Look for Online

While you saw me enter 5 key phrases into Google Trends (above), there are billions of searches done daily, and a portion of those are related to solving relationship problems. Here is an example of a few other highly searched terms people enter online:

  • When to give up on a relationship
  • How to know when a relationship isn’t good for you
  • How to know when a relationship is really over

Relationship Advice Blog Examples

If you’re considering whether to start a relationship advice blog, you might also be interested in seeing a few examples of successful blogs. Here are a few relationship advice blogs that you can take a look at…

Orlando Date Night Guide (Local Date Ideas) – $8,333/mo

Kristin Manieri started Orlando Date Night Guide because she was surprised at how many cool places you could have dates in Orlando (outside of amusement parks). She noticed that when she’d talk to people about date night ideas, many people were unfamiliar with the places she talked about even if they’d lived in Orlando all their lives.

She decided to start Orlando Date night guide as a passion project and built it without making income for 7 years! Later, she decided to monetize the website, and began making money from advertising for local businesses. Now, Orlando date night guide has grown to over 80,000 unique monthly visitors and a social media following of over 90,000 people. The mission has also expanded into other areas and even has a national date night guide.

Orlando Date night Guide is said to make over $100,000/year in ad revenue alone.

Pulling Curls (Pregnancy, Family, Travel) – $6,631/mo

Pulling Curls is more of an eclectic relationship advice blog written by Hilary, a mom, nurse, wife, and organizer. She writes about pregnancy and labor, family relationships, and home management.

Pulling Curls had 170,715 pageviews to her website when Hilary wrote her last income report. Her blog makes money from ads, affiliate marketing, sponsored posts, and selling her own products. Collectively, the blog earned $6,631 in June of 2017.

Faithit.com (Faith-Based Relationships, Family, and Inspiration)

Faithit.com is a news blog that shares stories about relationships, family, and other things to inspire people. Their stories are shocking and highlight a moral and ethical way to handle relationships and life events. They have a team of writers and editors, and as a result of the quality of their stories, they have 2.5 million monthly visitors, and an email list of 76,000 people.

They make money from selling ads direct-to-consumer and from posting display ads on their website.

How to Start a Relationship Advice Blog – Step-by-Step

By now, you can see that there’s absolutely a demand for relationship advice online, and now, I want to share with you step-by-step how to start a relationships advice blog.

1. Choose a Niche

First, it’s important to know that there are over 4.5 billion internet users in the world, and each of them deal with relationships in one way or another. It’s nearly impossible to solve every one of the problems that’s searched for online, but you can choose a niche or audience that you’ll focus on helping.

Relationship Advice Niche Examples

These are some smaller subsets of the Relationships advice industry. You will likely need to narrow down even more from here to practical issues people deal with on a day-to-day basis, but at least these topics can give you somewhere to focus.

  • Helping Single Women Find the Right Mate
  • Helping Single Men find the right Mate
  • Marriage Advice
  • Overcoming Trauma
  • Teenagers and Adolescent relationships
  • Date night ideas in a Specific Location
  • Marriage Infidelity
  • Relationship advice for Disabled People
  • Parenting Toddlers
  • Faith-Based Relationship Advice
  • Dealing with Personality Disorders

Can you Have Multiple Niches on One Blog?

Yes. There are eclectic sites that are successful, so you can build a site that discusses more than one niche. It’s important to focus in the beginning, make sure you’re addressing what’s in demand in your niche, and build other sub-niches onto that.

Most eclectic blogs make money from one category or another. They may write on many topics, but they don’t make money from them all. If your aim is to write about topics your passionate about without the intention to profit, then you can be as eclectic as you’d like. If you’d like to make money from a blog, you have to write content that would attract potential buyers for your products and services.

2. Build a Website

Once you’ve chosen a niche, it’s time to build a website. Your website will be like your “relationship clinic”–this is where your visitors will come to here your advice on various topics. You can optimize your website, so it’s easy for search engines and social media to understand what your website is about, and this will help you to get traffic from those platforms. Whether you’ve built a website or not, you can enter a name below, and have a WordPress website built in seconds.

If you decide you like the experience, you can transfer the WordPress website from a .siterubix domain name to any custom domain you like. Give it a try.

3. Monetize your Website

If you’re starting your blog to make money, then it’s important that you think and plan like a small business owner. Every small business makes money from selling products and services. Blogs are small businesses too.

The articles, graphics, ads, and other forms of content you distribute serve as a part of your marketing and sales plan. You use the blog and online content to get the attention of people, and to build trust. After you have an engaged audience on your blog, you can monetize that attention by selling a product or service that helps to solve their problem.

How do Relationship Advice Blogs Make Money?

Relationship Advice Bloggers make money like a small business. They:

  • Sell products (physical or digital)
  • Sell services (counseling, coaching, matchmaking, advertising, etc.)
  • Partner with other brands as Affiliates
  • Offer brand sponsorship
  • Have a membership or a paid networking community
  • Host events (online or offline) and sell admission
  • Sell space on their website where display ads are posted

Affiliate Programs for Relationship Advice Blogs

One of my top recommended ways for making money from a blog is affiliate marketing. You can recommend products and services to your audience in exchange for a commission–this can enable you to make money with your blog without creating products, managing inventory, processing refunds, or doing customer support. You’d simply focus on creating great content, and partnering with companies that would be relevant to someone who wants to improve their relationships.

Some examples of good affiliate programs for relationship advice blogs are:

  • Hulu – Many families watch Hulu during family nights and date nights. They offer $1.60-$9.60 per subscription.
  • Match.com – Online matchmaking – 40% when a paid subscription is made
  • ItsJustLunch.com – Online matchmaking – $160 per sale
  • ChristianCafe.com – Online matchmaking – 32%-64% of subscription sales
  • JCPenney’s – Fashion and Home Decor – 5% of sales
  • Estee Lauder – Makeup and Beauty – 8% of sales
  • KateAspen.com – Wedding Supplies – 6% of sales
  • David’s Bridal – Wedding Dresses – 3.2% of sales
  • Enso Rings – Jewelry – 6.4% of sales
  • Peek.com – 4% of vacation and destination sales


Digital Product Ideas for Relationship Advice Blogs

Aside from Affiliate Marketing, relationship advice blogs can sell premium content and digital products. For example, some relationship advice blogs sell things like:

  • Marriage enrichment courses
  • Dating courses
  • eBooks
  • Relationship challenges
  • and, Planners

4. Create Content

Once you’ve decided how you want to monetize your website, it’s time to start creating content that can satisfy your visitors, and content that can let new potential visitors know about your blog. Where business cards, flyers, and 1-on-1 conversation might fit in offline marketing, social posting, blogging, and webinars or live streaming fit in for online businesses.

You want to create engaging content that educates, informs, and helps to solve problems for your target audience–this will build context, trust, and authority. Over time, your blog becomes like a robot that spits out answers for your website visitors, and that’s when it’s very helpful.

5. Set up Social Profiles

Social media is a great place to engage and meet with new website visitors. Considering how common it is to require relationship advice, you’ll find that sharing high-quality posts to social media will build an audience of people who appreciate what you’re sharing.

Many successful relationship advice blogs have social media followings and email lists that help to create other touch-points to stay top-of-mind for their audience.

6. Get Traffic

Creating high quality content and sharing it with audiences that need it are two of the most crucial things you’ll need to do in your blogging business. Once you’re creating and promoting your content, you’ll begin to build more and more organic traffic. As people see and appreciate your content, you’ll also build earned traffic as they share your content with friends.

With organic and earned content, you can have hundreds of thousands of website visitors (maybe even millions), but if you want to amplify even more, you can add paid traffic into the mix. I recommend having a mix of organic, earned, and paid traffic because algorithms change, and having the trifecta can help you to avoid roller coaster traffic fluctuations when traffic tides change.

With paid traffic, you can also ensure that more visitors go to your highest converting pages.

7. Make Money

Lots of visitors to high-quality content can result in sales and making money. If you follow each step that’s been written here, you should be making money from your blog. Blog income isn’t overnight, and it does build incrementally, but once you have traffic coming to high-quality content that’s been monetized in a relevant way, then you have a process that’s repeatable and scalable.


Hopefully, this article gave you lots of insight on how to start a relationship advice blog. If you want to start a relationship advice blog, don’t hesitate. Helping people to improve the quality of their relationships is much needed. There’s a huge demand for relationship advice online, and hopefully, you’ve gained a better understanding of that here.

If you have any questions about this, leave them in the comments section below, and if you’re ready to get started with your relationship blog, join me here for a free WordPress website and training.

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