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How to Start a Sports Blog that Makes Money – A Step-by-Step Guide

How to Start a Sports Blog - A Step-by-Step Guide
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If you’re here, it’s likely you’re an athlete or an avid sports fan, and you want to know how to start a sports blog, so you can share your passion for sports with others. If so, you’re in the right place because in this article, I’ll be sharing some successful sports blog examples, demonstrating how much money you can make with a sports blog, and demonstrating step-by-step how to start a sports blog that makes money.

Sports Blog Examples

I know it’s important to see successful examples to visualize what success in sports blogging might look like. As a result, I’ve compiled some successful sports blog examples for you to look at. Each of these examples are very successful blogs generating millions of dollars annually (or even monthly!).

Disclaimer: These results are not typical in the blogging industry. In fact, most people dabble and drop out when they don’t get instant results. Instead, these are anomaly stories that show what’s possible when you commit to out-thinking, outworking, and outperforming your competition.

MarathonNation.Us [Marathon Training] and EnduranceNation.Us [Endurance Training] – 7-Figures/Year

In this podcast on Smart Passive Income, Pat Flynn wanted to show what’s possible with blogging in various niches. He decided to illustrate his point by inviting Daniel Himel, the founder of Marathon.us and Endurancenation.us. Both blogs are sports blogs and combined, they generate more than 7 figures per year. You can hear more about the success of those sports blogs from their founder in the podcast episode here.

NerdFitness – 7 Figures/year

Steve Kamb was cut from his high school basketball team, attempted to work out and build muscle for years, and still found little success. After what he says was 6 years of failing with fitness, he found a personal trainer who turned things around for him. He considered himself a “nerd” and decided to start Nerd Fitness in 2007 as a fitness haven for people who feel like nerds, and feel too self-conscious for traditional workout regimens. By 2016, he’d grown Nerd Fitness into a 7-figure company.

Survival Life – 7 figures/month

Ryan Deiss and his team at Digitalmarketer.com created Survival life to demonstrate that the digital marketing techniques they promote really work. SurvivalLife.com was started in 2013, and Deiss has grown it to 7-figures per month by 2014!

How much do Sports Bloggers Make?

The income that sports bloggers make varies. Some sports bloggers start with a journalism job working for a sports media company, and generate a consistent salary of $30,000 or more per year. When sports bloggers decide to start their own website and build an audience from scratch, it can take 2-4 years to generate a full-time income or more.

Income when Starting Out

As a new business, sports bloggers should expect to start out by spending money on the education, advisors, tools, and equipment they need to run their sports blog. Most sports bloggers make less than $19,000/year in their first two years.

Income for more Established Businesses

Once the business is more established and people are visiting the site for advice, consistent visitors are engaging with the content, and products or services are being sold, then a sports blog can generate lucrative incomes (even as high as the examples listed above or higher!).

What Type of Sports Solutions do People Search for Online?

People use the internet to stay informed of all kinds of sports-related things like:

  • Player biographies
  • Event schedules
  • Reviews on sports products and services
  • Inspiration to improve their game
  • Ideas to learn sports or teach it to others
  • and more!

Test Out a Few of Your Sports Post Ideas

Jaaxy is a keyword research tool that will tell you the average number of people searching for any particular keyword in Google, Bing, and Yahoo. When you know how many people are searching for the content, it can help you to make good editorial decisions about what to write and what not to write. You can use Jaaxy below to validate your sports post ideas…

How to Start a Sports Blog – Step-by-Step

If you’re ready to start a sports blog, here are the steps I’d recommend…

1. Choose a Niche or Target Audience

First, when you’re starting a sports blog, it’s important to decide who you’re targeting, what problems you want to solve for them, and what’s the main topics you’ll be creating content around. The most successful blogs are those that are resource centers for a specified audience.

For example, you may want to inspire people by demonstrating what it takes to be successful in badminton. Your target audience would be people who are interested in badminton, and you can start with writing content to help beginners, and move on.

Sports Blogging Niches and Sports Blog Ideas

Here is a list of sports blogging niches you can take a look at to gain ideas. Within each of these niches are subniches like experience level and so on.

  • Soccer
  • Football
  • NFL
  • NBA
  • Basketball
  • Hockey
  • Ice Skating
  • Martial Arts
  • Tennis
  • Baseball
  • Iceskating
  • Rugby
  • Archery
  • Boxing
  • Cycling
  • e-cports
  • MMA
  • Diving
  • Badminton

2. Build a Website

After you’ve chosen a niche, it’s important to build your website. Your website will serve as your digital storefront where your visitors can go to find informational content and content that can help them make buying decisions relative to your niche. You can get a WordPress website set up very quickly and easily with this free website builder, then if you decide you want your own “branded” website, you can transfer this free website to a custom domain (any name you want).

3. Monetize your Site

If you want your sports blog to help you:

  • Pay bills
  • Hire people
  • Reach a larger audience
  • and Scale a successful company

…Then, it’s important that you monetize your website.

How do you monetize a sports blog?

There are several ways to make money using a blog including affiliate marketing, selling digital products, selling physical products, offering paid virtual events, selling relevant services, posting sponsored content, and offering display advertising.

Sports Affiliate Programs (Top Recommendation for Startup Sports Bloggers)

My top recommended method for getting started with monetizing your sports blog is affiliate marketing. With affiliate marketing, you can get paid for recommending products and services from relevant merchants when your website visitors make a buying decision using your affiliate link.

You can join affiliate programs for things like e-sports, sports training, sports equipment, sports memorabilia, and more. Some great places to find sports affiliate programs are at these 9 affiliate networks or in the affiliate program finder at Wealthy Affiliate.

Recommended Resources:

Sports Digital Product Ideas

In addition to affiliate marketing, you can also make money from your sports blog by creating digital courses or other digital products like:

  • Sports training planners
  • Sports checklists
  • Tutorial courses
  • Sports ebooks
  • and event replays

Sports Blogs and Physical Products

You probably know that sports enthusiasts are a very high-morale tribe. They love memorabilia, clothing, sports gear, and all kinds of physical things that help remind them of sports, recognize their accomplishments, or help them get better. You can create physical products that solve problems for sports enthusiasts.

Sports Virtual Events

While live events happen all the time in places like clubs and stadiums, you can also offer virtual events from your blog. You can host seminars and workshops where you have experts share advice or you can do live events where you can share tips or advice. There are lots of opportunities for you to make money with your sports blog with live events.

Sports Blogs and Services

If you have a skill set that is important to the sports community, you can offer your services thru your sports blog. For example, let’s say you’re a nurse who specializes in sports medicine. Maybe you could offer sports injury prevention consultations or something of that sort.

Sports Blogs and Sponsorships

In the sports industry, many athletes and sports brands either offer or partake in sponsorship deals. A sponsorships is where one company pays another company to demonstrate or mention their brand or products. You’ll see many athletes who have sponsorships, but smaller blogs, podcasts, social media accounts, and Youtube channels can get sponsorships also.

Sports Blogs and Display Advertising

Once you have significant traffic on your blog, you should be able to get sales in affiliate marketing, your own products or services, virtual events, and any other offers you decide to post. Still, not everyone will buy. Many publishers post display ads to still make money off of visitors that might not otherwise make a purchase decision. You can add display advertising to your sports blog and get paid for people visiting your site. Making a lucrative income with display ads requires lots of traffic (like 25,000 sessions/mo or more).

4. Publish Content

Once you’ve decided on a niche, built a website, and monetized your website, then it’s important to start publishing relevant content. Research what keywords people are searching for online (using a keyword research tool like Jaaxy) and publish content that’s in demand online.

5. Get Traffic

When you have good content and you’re promoting it using SEO best practices, social media, and advertising, then you’ll start to grow your traffic incrementally. More and more people will come to your website and if you continue consistently to post content, then you’ll continue to see compounding growth of brand awareness and traffic.

6. Make Money

High quality content + Google promotion strategies = Traffic

Traffic + a high-converting offer = Money

When you have high quality content that builds context, authority, and trust, and people visit your content who need the solutions you offer, you’re likely to get sales. The more sales you make, the more money you make.


Starting a sports blog can be a very rewarding thing to do, and it can also be very lucrative. If you’re passionate about sports or serving people in the sports industry, then you may love being a sports blogger.

Hopefully this tutorial gave you great insight about how much sports bloggers make, what they do, and how you can get started. If you have any questions about this, leave them in the comments section below.

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