This article is a part of the 7-Part Series,“What is Content Creation?” which includes:
and How To Write Good Content for a Website? (this article)
We recommend checking out the entire series if you’d like to position yourself as a problem-solver for the growing demand of internet users, and make a lucrative income while doing so. Make sure to take advantage of our FREE OFFERS at the end of the post…
With the rise of the internet and the growing consumer demand, entrepreneurs who position themselves to supply for the demand are preparing themselves for very lucrative careers if they know how to write good content for a website. The internet has become a resource more than half of the world population uses to find information, so when you are able to write good content, you can serve people all across the globe in ways that couldn’t be done otherwise! In this article, I’ll give you the tools for measuring and grading good content from bad content.
The internet started in the 1960s and has grown as the largest resource center in the world in five decades due to the convenience and accessibility of valuable information. Entrepreneurs like Jeff Bezos of Amazon, Larry Page and Sergey Brin of Google, or Steve Jobs of Apple have helped to propel the movement of making information accessible to people all over the world, and we can participate in this movement by creating valuable solutions for the growing population of internet users.
- 1 Facts About How To Write Good Content For a Website
- 2 Choose The Content Type
- 3 Choose the Content Intent
- 4 Follow the Guidelines for The Specific Content Intent
- 5 A List of Things That Should Be Included in All Content Types
- 6 A Playlist on How To Write Good Content For a Website
- 7 Final Words on How To Write Good Content for a Website
- 8 Now, it’s Your Turn…
Facts About How To Write Good Content For a Website
1. Good content is an opinion and many people may have various different definitions dependant on their backgrounds
2. Search engines and social media are marketplaces that allow content creators to test whether content is good or bad in real time
3. Good content solves a problem for many people
4. Bad content does not solve a problem
5. Even if content is for entertainment, it should still provide value to the end user
6. There are several content types
7. There are different content intents
8. A good content marketing strategy should include good content of different types and intents
9. A content marketing strategy is carried out over time, and it’s best to focus on your strongest content type first, build leverage, and add onto that
Choose The Content Type
Many entrepreneurs are seeing the growing usefulness of content marketing in their businesses. As a result, they mistakenly try to include content creation into their schedules in ways they don’t enjoy or are not efficient at performing.
One of the main reasons I’ve noticed that entrepreneurs fail at creating content is because they commit to something they don’t enjoy. If you’re interested in avoiding the top reasons entrepreneurs fail with content marketing, you should take a look at the Top 7 reasons entrepreneurs are not successful at content marketing in my article, What is Content Creation?.
You can incorporate a content marketing strategy without making yourself miserable doing something you don’t enjoy. As useful as content marketing is, I would never recommend sacrificing your long-term professional enjoyment to incude a content marketing strategy. You should take a look at the various content types and ways you can successfully implement content marketing without making yourself miserable.
Choose the Content Intent
Each article should have a clear intent and call-to-action, whether it’s “share this with your friends”, “sign up for my email list”, “enroll in my free course”, or whatever business intent you have. The content intent should be consistent with the topic you’re writing about; otherwise your conversion rates will be low. For example, you don’t want to write a full article making smoothies, and make the call to action about making money online. I’ve seen an off-topic offer work, but the conversion rate is typically low. Find offers that would connect with the content topic, so your conversion rates can be high. In my article, What are the Content types in Content Marketing?, I talk about content types and content intent. Check it out!
Follow the Guidelines for The Specific Content Intent
There’s different ingredients dependant on what content type and what content intent you choose. Viral content is different than content for SEO. Sales content is different from content for authority. While they may intermingle, you want to look at what factors contribute to success with each different content intent. Check out these articles:
- What is Viral Content?
- What is Sales Content?
- What is Content for Authority?
- , and What is Content for SEO?
Each article was written to clarify what is required for each content type.
A List of Things That Should Be Included in All Content Types
- Empathy for the customer
You want to consider the situation from the customer’s vantage point. Often times, entrepreneurs focus too much on themselves rather than keeping in mind that they are professional problem-solvers. When creating content, your content should be written to solve a problem for the customer.
- A Clear Presentation of the Solution
Customers need to be able to read, listen, or watch the content you’ve produced and understand clearly how your solution can solve their problem. Clear and relevant presentations convert into sales and customer retention.
- A Quality Delivery of the Product or Service
The delivery of the product or service should satisfy all of the commitments made in the content. You want a seamless checkout process, so the customer can quickly and easily complete the action you’ve requested: sharing, purchasing, or signing up.
- You want to deliver quality products and services
If the content speaks too highly of a solution, it will reflect badly on the reputation of the company that distributes the content. It’s best to be honest about the pros and cons rather than telling customers a product or service is better than it is. If it’s new, say it’s new. If you’re nervous, say you’re nervous. Be honest. When the content doesn’t align with the product or service, you lose trust, and trust is hard to rebuild.
A Playlist on How To Write Good Content For a Website
I created this short playlist to show you what other professional content creators are saying about how to write good content for a website:
Final Words on How To Write Good Content for a Website
The goal of this article was to show you how to write good content for a website. I recommend reading the entire series “What is Content Creation?” to get more clarity on what content creation is, the origins, how to make content, content types, and more!
The Series Includes:
and How To Write Good Content for a Website? (this article)
Also, if this article or series was helpful and you’d like more internet marketing training to start or scale your business,sign up to get my FREE gifts! Create your FREE ACCOUNT and get 2 FREE websites, 10 FREE training lessons on internet marketing, and access to a community of millions of entrepreneurs! Create your FREE ACCOUNT HERE. No credit card required.
Now, it’s Your Turn…
What are your thoughts on how to write good content for a website? Leave your comments, questions, and feedback below.