👋 Welcome! Are You New Here?

We’re so happy to have you! Here at How to Entrepreneur, our focus is on helping you start or grow a business from idea to full-time income, and from full-time income to enterprise. We know how the business journey can be, and we want to help you grow your business confidently, and with clarity. After you’ve finished checking out the article below, we invite you to learn more about how we can help here.

Clickfunnels Review [2020]: Pros, Cons & Alternatives (From Real Users!)

is clickfunnels a scam
Click here to subscribe

Disclosure: This page may contain affiliate links, meaning we receive a commission if you decide to make a purchase through our links, but this is at no additional cost to you. Please read our disclosure for more info.

If you’ve ever asked, “Is ClickFunnels a Scam?”, then you’re in the right place because I’ll be thoroughly answering that question here.

If you’ve been working to build your business online and you want good conversion rates on your website, it’s likely you may have come across the concept of a “funnel”. Essentially, a funnel is a way to direct website traffic thru your website to your sales offers, however, Clickfunnels has taken this concept to a whole different level!

If you’re here, it’s likely you’ve heard of Russell Brunson or his company, Clickfunnels, and you want to know if their programs or training will fulfill your expectations, or “Is Clickfunnels a Scam?”. In this review, my goal is to clearly answer the questions you’re likely to have about Russell Brunson, so I’ll be telling you:

  • Who Russell Brunson is
  • What is ClickFunnels
  • How ClickFunnels works
  • Pros and Cons
  • What they does well and what they don’t
  • What others are saying (good and bad)
  • My Recommendation
  • And, Alternatives (in case you want to do some comparison shopping)

As a disclaimer, I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels.  The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

With that out of the way, let’s dive into this review…

Who is Russell Brunson? An Overview

This isn’t my first time talking about Russell Brunson here because he’s accomplished some pretty amazing things:

  • He took his bootstrapped startup company (Clickfunnels) from $0-$596 million in two years
  • He’s followed by over 1 million entrepreneurs
  • He sold over 250,000 copies of his books
  • His training is said to have created over 200 millionaires
  • and he’s a married father of 5

Those are some pretty interesting stats that anyone would probably be fairly proud of, right?

Other How to Entrepreneur Posts about Russell Brunson:

is clickfunnels a scam

He started in online marketing in the early days right around the dotcom era, and he shares the things he’s learned thru:

  • Software
  • Books
  • Courses
  • Live Events
  • and an Affiliate Program

Added to his other achievements, he’s also been called the “highest paid speaker in the world”, so many people follow him to emulate his results, and buying is products and services is one way to do that.

What is ClickFunnels?

One mega-hit Russell has had is his Sales Funnel Software he created with his business partner, Todd Dickerson.

Clickfunnels is a drag and drop landing page builder that lets you design landing pages without coding. It’s turned from sales funnel software into membership software, affiliate tracking software, and he’s adding a CRM system to it.

Basically, what Clickfunnels offers you is a way to build a sales funnel without a WordPress website because you’d be building directly onto Clickfunnels platform. You can check out the software and see if it’s something that could work for you here.

How Do ClickFunnels Products Work?

Russell has sold numerous things over the years. In fact, he started seeing online success by selling potato guns. Now, he has courses, software, and books that break down like this…

10X Secrets

Remember, I told you he’s the “highest paid speaker in the world”? Well, he has the highlighted on his website that he’s paid higher than Oprah, Tony Robbins, Grant Cardone, and some of the highest paid speakers. When you ponder what they means that’s pretty shocking. He’s not more popular and he doesn’t have a more authoritative position, so how would he be the highest paid speaker in the world?

It’s because he’s mastered the skill of selling on stage. In his 10X Secrets, he shares what he’s learned that makes him so effective at selling on stage. He’s been known to gross more than $3 million dollars within 90 minutes! How many people can say they’re capable of that? His course isn’t always open for registration, but you can check the details for yourself and learn more about his 10X Secrets Course here.

ClickFunnels – Sales Funnel Software

The name “ClickFunnels” came from the simplicity of making a sales funnel with a few clicks. Clickfunnels is said to be one of the easiest ways to create landing pages and an entire experience to usher customers from prospects to customers. Learn more about Clickfunnels here.

One Funnel Away Challenge

One very popular thing Brunson says is “Your one funnel away”. He’s created a challenge where he sends you motivation, other people’s success stories along with everything else you need to set up a funnel. Then over 30 days, you’re supposed to set up a sales funnel of your own.

Russell Brunson is one of the best teachers of direct response marketing, so if you want to learn the principles of direct response marketing, and couple them with accountability and software, then you should check out the One funnel away Challenge, but don’t do it because you believe the software will be the end-all-be-all solution to cure your business. Instead, it’s the direct response skills coupled with the software that can help you. Learn more about the One Funnel Away Challenge here.

Dotcom Secrets

I wrote an entire post about DotCom Secrets because it had some great nuggets that can help you with your sales processes and marketing processes. He’s had major success online as a result of processes he’s been able to put in place time and time again. You can check out my post on Dotcom Secrets here or get a copy of the free book here.

Expert Secrets

After DotCom Secrets saw raving results, Brunson created Expert Secrets where he explained more advanced direct response principles. You can get a free copy of Expert Secrets here.

How Do I Get Started with ClickFunnels?

Clickfunnels uses the try before you buy technique for all of their product and services, so you’d sign up for the free trial or book offer and decide to stay as a customer if you like the product or service. You can try their funnel software free for 14 days by clicking here.

Who is Clickfunnels For?

Clickfunnels is best for:

  • Those who need to polish their direct response marketing and sales skills
  • Those who are overwhelmed by WordPress and would like an alternative solution to sell online
  • Those who need landing page software to help direct the flow of traffic to sales offer on their websites
  • Those who need a shopping cart to sell their products online (and don’t want to use WordPress options)
  • Those who would like to use templates that have proven conversion ratios — Clickfunnels tests their templates

ClickFunnels Tools & Training

In addition to the for sale products and services, Clickfunnels also has training to teach customers how to use their products and services. Many of the training tutorials can be seen in your membership area.

ClickFunnels Support

Russell offers live chat, phone, and email support for customers. They also have Facebook groups, webinars, live events, and member forums to award and support customers and affiliates in various walks of their business building.

What Does ClickFunnels Do Well

  • Russell Brunson creates very compelling presentations: live, written, in recorded audio, and in video
  • They have created products and services that have a monopoly of positive customer satisfaction
  • They continue to find innovative ways to promote direct response marketing and sales
  • They inspire entrepreneurs to sell more products and services–in turn solving people’s problems
  • Russell Brunson is a very charismatic leader

What Doesn’t ClickFunnels Do Well

  • While it’s not his fault, sometimes people follow the charisma of Russell Brunson’s presentation rather than their logic
  • He often makes things sound digestable, so people underestimate what’s necessary
  • There’s alot of hype in the community; almost to the point you’d feel like the software, books or courses are a requirement for online success, but they’re not. They can make things easier for some people, but they’re not required for sales or success online. There are alternatives.

ClickFunnels Review Roundup

Since Clickfunnels is Russell’s most popular program, these reviews will be skewed towards what people are saying about Clickfunnels. I’ve compiled the good and the bad Clickfunnels reviews and read thru quite a few of them. They break down like this…

Third Party Clickfunnels Reviews

Sites like G2Crowd, FitSmallBusiness, Capterra, SmartBusinessTrends, the Google search results, and Youtube all show very favorable ratings of Clickfunnels. Majority of the customers are satisfied with the products. Here’s what the search results look like as of this writing…

clickfunnels reviews

Common Positive Feedback

  • It was easy to set up a funnel
  • I really appreciate the accountability of the team
  • Russell Brunson is so inspirational
  • He’s a great speaker and teacher
  • His books are spot on
  • I learn alot from his training
  • He’s a direct response master–Great to learn from

Common Negative Feedback

  • Lots of bugs
  • The “plus shipping” cost is nearly the price to buy the book
  • The funnel kept redirecting my traffic to Clickfunnels instead of my sales offers
  • I had trouble getting help from support
  • The prices are too high
  • I lost alot of customers
  • The shopping cart and membership solution was making me lose customers

Most Helpful Positive Clickfunnels Review

What do you like best?

I am not a coder. I don’t build websites… I can barely move an image on my website without breaking something but with Clickfunnels, I didn’t have these problems. It’s userfriendly and I was able to build out a funnel in just a few hours.

What do you dislike?

Do I have to pick something to dislike? I’m overall a huge fan. The only thing that might be a pitfall would be the cost, but honestly, I know the value of it – so I wouldn’t complain about it. It’s 110% worth it!

Recommendations to others considering the product

There are tons of other sites that do parts and pieces of ClickFunnels. But none of them are all-inclusive like ClickFunnels. When you’re using ClickFunnels, you don’t need all the other sites, software and tools.

What business problems are you solving with the product? What benefits have you realized?

Being able to easily upsell individuals with just a click of a button has been one of the biggest benefits. Once you have an offer and upsell that works, you’re golden!

Nichole H., G2Crowd Reviewer

Most Helpful Negative Clickfunnels Review

“Bittersweet at best”

What do you like best?

Not much but boy their marketing is good!.

It sounds exactly like what one needs. so that part was really good, I got involved very quickly. The company has the resources to build up an online presence and sink down what they don’t need to be known, which is a lot.

What do you dislike?

Customer service, for starters. No one was able to give me a solution for almost 2 days, thus far. The guy who emailed me disappeared on me after I described the issue. It probably was just a bot. I had a problem that seems like a security breach. Mi account, with my financial information “, disappeared” The site accepted a new registration with my same email, but would give me access to the old account. I spent hours trying to understand how it worked, managed to build something that looked ok, but wasn’t at all functional. I logged out and went to bed. In the morning, my account didn’t exist anymore, all my work disappeared. I thought it was because I was in the 14-day free trial (I didn’t request it to be free, that is their offer, but they do ask for credit card. The following upgrade at that point was $97.

Then they asked me to upgrade….?! I thought it was an upgrade to their lower tier, as agreed the day before, right? Well, it turned out they took three times the money of the upgrade and decide to upgrade on their own to the highest tear …? Nonetheless, my information was still missing, as well as my work. At the point, I am writing this review I’ve lost 2 days of work because of this defective service. To make the nightmare worse, it would take my domain name because” another user was already using it” ???? This is the kind of thing that kills the deal for people and why small and mid-sized companies end up losing business and disappearing in the middle of the night. Overpromise, and underdelivering.

Recommendations to others considering the product

Find another solution, unless you have a whole lot of time to figure out stuff and know someone inside the company

What business problems are you solving with the product? What benefits have you realized?

None, I actually created at least two business problems by trying to use it.

Nonprofit Administrator, G2Crowd Reviewer

ClickFunnels Prices

Russell Brunson has several products and services, however, the most popular are:

  • His books – He gives them away with his “plus shipping” offers
  • Clickfunnels – $97-$297/mo
  • Courses – His courses range in price but average from $0-$1000

My Final Opinion of ClickFunnels

Clickfunnels is a great solution for many people looking for an alternative to WordPress or a drag and drop landing page builder. Russell Brunson teaches alot of pertinent business skills thru ClickFunnels, so it can be worth trying out if you want to improve your sales or direct response marketing skills.

I think Russell Brunson has many great things to teach entrepreneurs about sales, but when you learn them, make sure to operate with ethics. I recommend Russell’s books and his courses to those who are looking to level up their sales and marketing. He’s definitely not an author or course creator you want to skip over when doing your professional development.

I personally use alternative software for landing pages, but I know they work very effectively for many people. At the least, I think you should check out his books: Expert Secrets and Dotcom Secrets. They have lots of golden nuggets I learned inside, and if you want to try Clickfunnels, Click here and give it a shot for 14 days.

VERDICT: Is ClickFunnels a Scam? No.

But, Don’t Believe the Hype that it’s Required for Online Sales.


Get Started with a Free Trial

Try Clickfunnels for Yourself

Begin creating sales funnels, managing affiliates, and creating online courses with Clickfunnels.

Popular Clickfunnels Alternatives


Sell memberships, online courses, physical products, manage affiliates, and more. Offer upsells, downsells, order bumps, subscription saving, and ad platform integrations.There's no limit on the number of leads, products, funnels, or the customizability.


If you're looking to grow your email list, integrate with other software you use, and automate communication with prospects and customers, Convertkit could be a great solution for you.

Thrive Themes

Get landing page software, countdown timers, a drag-and drop page builder, and other tools to optimize your website for sales online.


Sell memberships, online courses, manage affiliates, and digital products from your own storefront. Landing pages and email marketing included.


Get email marketing, data and analytics, webinars, and complete sales funnels. Loads of templates included.


Get landing page software, countdown timers, a drag-and drop page builder, online course delivery, webinar delivery, affiliate management, and other tools to acquire prospects and convert sales.







User Friendly







  • High Customer Satisfaction Ratings
  • Valuable Products
  • Easy to Use
  • Russell Brunson does alot of teaching thru Clickfunnels
  • Can be a positive challenge to get better with sales and direct response marketing


  • Not as many features as WordPress Pagebuilders or WordPress Websites
  • Lots of Upsells
  • High Price for Many
  • Lots of hype--almost making it sound like Clickfunnels is mandatory for online sales

Ready to Take the Next Step to Grow Your Business? If so, Start Here

Click here to subscribe
Share on facebook
Share on pinterest
Share on twitter
Share on linkedin

If you thought this content was helpful, share it with friends and family that can benefit from it. Help others start or grow their businesses.

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *

Share on pinterest
Share on facebook
Share on twitter
Share on linkedin

Ready to Start or Grow Your Business Online?

Join 1000+ Entrepreneurs in the Enterprise Builder community.