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Dan Lok Review: User reviews, Pros, Cons & Alternatives

is dan lok a scam artist
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If you’re looking for a thorough Dan Lok review, then you’re in the right place because I’ll be thoroughly sharing pros and cons about his products and services here.

If you’ve ever thought about selling high ticket products or services, and looked online for information on how to do it, it’s likely, you may have come across Dan Lok. He’s a massively successful entrepreneur with the cars, houses, private jets, and expensive mentors and peers to show for it.

He tells the story of how he grew up poor. His parents divorced when he was young and his dad (who was the primary income earner) left his mom to fin for herself while raising him.

It’s a very sad story starting out, but his life took a major turnaround when he learned copywriting skills and was able to charge high-ticket prices for his trade. Of course, as all entrepreneurs, he had bumps in the road, but now, he’s massively successful by material standards, and you’re probably wondering whether his success was earned ethically, or whether the advice he gives can teach you how to live a good life for yourself.

In this review, I’ll try to answer the questions you’re likely to have. If I miss any of your questions, feel free to leave them in the comment section below, and I’ll do my best to answer you promptly. In this Dan Lok review, I will tell you:

  • Who He Is
  • How His Coaching Business works
  • Pros and Cons
  • What it does well and what it does not
  • What others are saying (good and bad)
  • My Recommendation
  • And, Alternatives (in case you want to do some comparison shopping)

It might help you to note that I’m not an affiliate of Dan Lok or any of his products, so the views I’ve written here are not incentivized–they are entirely my own.

Who is Dan Lok? An Overview

Dan Lok is a serial entrepreneur who has products and services designed to help entrepreneurs who want to sell high-ticket products and services. He has coined the term for himself, “King of high-ticket Sales” because he has made lots of his fortune selling high priced copywriting services, high ticket coaching services, high ticket events, and other high priced things. He is very charismatic and engaging and uses choice language to grab attention and drive emotion.

is dan lok a scam

A major message he tries to bring across is the importance of owning your financial destiny. He advocates for financial confidence rather than financial independence, and the differences are quite stark.

Financial Confidence vs. Financial Independence

In his book FU Money, Dan Lok talks about his principles of financial wellness.


He shares his experience of compiling wealth sufficient that he was able to retire very young. He tried following the stereotypical model of retirement where you stop “working” and focus on “enjoying life”: going on vacation, relaxing, and doing what you want.

Acquiring Enjoyable Work

He found no fulfillment in the “retired lifestyle” that financial independence afforded him, and instead, he promotes financial confidence and the pursuit of work that you enjoy. He says if you enjoy the work you do, it doesn’t feel like work. Despite his ability to retire, he says his mission is to continue to provide value (especially to the community of entrepreneurs).

Honing Your Expertise and Achieving Mastery

Dan Lok promotes mastery rather than the “Jack of all Trades” model. He says the Jack of all trades doesn’t get paid what the on who pursues mastery does, so he recommends entrepreneurs to narrow their focus and “find a niche”. When you master a narrow niche, then people will pay top-dollar for your focused expertise. For example, the General Practitioner versus the Cardiology Doctor: the Cardio doctor gets paid more for his mastery on the focused subject.

Leveraged Income vs. Passive Income

Dan Lok has strong opinions about “passive income”. When you’re listening to him, you can see that he strongly feels, passive is the wrong word for it. Instead, he advocates for leveraged income. When you buy real estate, set up websites, or build an asset and expect it to become a money-machine that you never have to touch again, it sets you up for disappointment. Lok shows how you can set up assets to leverage your time, but they’ll always need some upkeep that means they won’t be completely passive.

Other Personal Finance, Entrepreneurship, and Professional Development Tips

In addition to the common Dan Lok teachings I’ve mentioned above, there are several other things you can learn about Personal Finance, Entrepreneurship, and Professional Development from Dan Lok.

How Does Dan Lok’s Coaching Work?

Dan Lok has several components to his business that can serve you from various walks in your entrepreneurial journey. For me personally, I’ve learned alot of his Youtube channel and his books. The goals of his programs are to help you implement the “Wealth Triangle” that looks like this:

is dan lok a scamImage Source: Dan Lok’s website

In order to help implement the Wealth Triangle, Dan Lok offers a Podcast and Coaching Programs that break down like this…

The Dan Lok Show Podcast and Youtube Channel

The Dan Lok Show Podcast and Youtube channel is hosted by Dan Lok and can be heard on Stitcher, Itunes, IHeartRadio, Spotify, and more. He has episodes where he talks about things like:

  • How to close high ticket offers
  • He does interviews
  • He talks about investing
  • and many more topics…

You can check out the Youtube channel here or check out the podcast here

The High Ticket Closer

High ticket closer is a private mentorship program where Dan Lok works with entrepreneurs who want to sell high ticket offers. The psychology behind high-ticket sales and normal sales is different because you have to understand a different target audience. In order to get into this program, you have to either book an appointment to speak with a previous student or watch his webinar. This program is not open to everyone and requires approval in Dan’s application process.

Tube Your Own Horn

Tube your own horn is Dan’s program for teaching you his methodology for Youtube success.

Dan on Demand

Dan on Demand is a free membership where you get two of Dan’s most popular programs and his book FU Money for free. You can also sign up for Dan on Demand pro where you get:

  • Live monthly training
  • Quickstart Guides
  • 90-Day Millionaire Mindset Challenge
  • Millionaire Book Club with a suggested book and a Book Summary
  • Access to a Private Facebook Group
  • 1-on-1 Coaching with a Past Student
  • Access to Future and Past Training

High Ticket Influencer

High-Ticket Influencer is Dan’s program designed to help entrepreneurs making $300,000 or more to get to 7-figures. The program opens periodically, but it’s a private mentorship program.

How Do I Get Started with Dan Lok?

To get started with Dan Lok, you can watch his Youtube channel, podcast, or join his free Dan on Demand membership. He has lots of content out there to help with changing your mindset, boosting your confidence, personal finance, and business strategy.

Who is Dan Lok For?

Dan Lok’s material is for:

  • Those who don’t mind cussing
  • Those who are okay with a no-nonsense attitude and very direct instruction – Dan is very authentic and doesn’t sugarcoat things
  • Startup up into Long-Time Entrepreneurs who want to achieve 7-figures or more
  • Those who want to learn from a very successful entrepreneur who has raving students to show for it

Dan Lok Support

Dan Lok’s support levels range based on which program you’re involved in. He is on Youtube and he podcasts, but the bulk of his support efforts are directed at his paying clients.

What Does Dan Lok Do Well

  • Dan Lok is very knowledgeable
  • He’s a credible instructor with lots of success to show for it
  • He has a free membership and gives alot of content away for free
  • He has programs suitable for most budgets
  • He has students who have been thru his program and help you decide if his higher ticket programs are a good fit before interacting with Dan or his sales team
  • He has a refund policy and you can cancel anytime
  • He has a referral program for previous student
  • He has a way of referring opportunities to alumni of the higher ticket programs

What Doesn’t Dan Lok Do Well

  • He cusses alot so if cussing offends you, you may not like Dan Lok
  • He doesn’t have any SaaS apps or business software you can leverage for efficiency included (like others in the industry do)

Dan Lok Review Roundup

Video Review

Common Positive Feedback

  • The methods he teaches work
  • I’ve been able to get more sales from his programs
  • I’ve been able to strategize better to grow my business
  • I listen to Dan Lok all the time
  • His books are “the real deal”

Common Negative Feedback

  • Some of the programs are really expensive
  • The methods require selling and some people find sales to be uncomfortable
  • Mastering a skill takes time
  • Dan Lok’s language is offensive

Most Helpful Positive Dan Lok Review

“Dan Lok’s High Ticket Closer sales training is some of the best training course I’ve ever taken.

I’d pick it over Grant Cardone & Jordan Belfort’s sales training,


I just think his over emphasis on listening and doing the prospect do 80% of the talking, and making sure I don’t sell too mch and sound like a stereotypical salesperson has made me so much more effective on sales calls, where I see my prospects opening up more and sharing more about themselves to me.

Which makes each call so much more intimate, personal & interesting than previously, where it was all about me or how amazing the service was which gets old because you end up saying the same things over and over again.

It became much more interesting to ask questions and get to know each prospect on a deep level because that experience always changed from person to person.

If you’re serious about becoming a high ticket closer, I definitely recommend Dan Lok’s HTC course.”

Ippei Kanehara, High Ticket Closer Review

Most Helpful Negative Dan Lok Review

If you’re here searching for the truth, only listen to the people who have taken the course. That’ll save you a lot of time. The rest can only be assumptions.

I graduated Dan’s course in March.

It took me 6 months after graduating the program to land my first client. Since then I’ve quit my job as a personal trainer in Tallahassee that was barely paying me $500/month.

If you’re wondering how much money I’ve made, it’s a little over $1705 so far this month. It’s my first month closing real deals. I’ve heard the first month is the worst.

From March until now, I’ve been improving my skills and connecting with potential clients.

From what I’ve seen from the inside, this course works for a lot of people, but it also doesn’t for a lot of people.

To define ‘works’, I just mean the people I see making money.

Hell, some people don’t even post in the FB group because they’re too busy closing deals.

Others have quit.

What I’ve seen make the difference is the mindset of the person coming in. Are they Closed Minded? Victim mentality? Know it alls? Quitters? Blamers? Excuse Makers? From what I’ve seen, these people usually aren’t active in the group, and take weeks off practicing.

It’s no surprise this program(or any program) isn’t working for those people.

Some people make money during the 7 week training. Some fresh out of graduating. For some it takes a couple weeks, some a month, some 3 months. Me? 6 months. Some still haven’t made money. It depends on the opportunities around you, your mindset and how you use the skill creatively.

Jazz Coutenay left this review at SmartHumanBlogger

Dan Lok’s Prices

  • $10,000/hr for consulting
  • Dan on Demand – Premium $49/mo and $397/yr
  • Dan on Demand – Free Version

Some of the prices weren’t disclosed on the website, but are given later in the sales funnel.

My Final Opinion of Dan Lok

Overall, Dan Lok is an entrepreneur I really admire. He’s very upfront in telling you his prices, and doesn’t use underhanded techniques that other companies I’ve seen use to get high-ticket sales. I love how he uses proof to sell his programs and has previous students step in to help you decide if the program will work for you. The previous students seem very down to earth and describe the alumni as “family”, which is always good to see.

Dan has the Dan on Demand membership, his Youtube channel, and his podcast to cater to various budgets and schedules, but he does charge top dollar for one-on-one time and consulting sessions that can only be sold in small volumes.

I think if you’re interested in going into the realm of high-ticket sales, you definitely want to check out Dan Lok. His podcasts, Youtube channel, membership, and even his consulting could be an invaluable resource for you. The positive reviews were really impressive and the negative reviews were sparce (and mostly from people trying to take customers and promote other programs).

Top Alternatives

If you’re looking for other options for learning online business, how to sell, or how to market, I like to recommend programs that:

  • Operate ethically
  • Give you lots of training
  • Let you try before you buy (like Dan Lok does)
  • That have tight-knit communities to support you along the journey
  • and have lots of success stories from students

My #1 Recommended Program – Wealthy Affiliate

Wealthy Affiliate is a platform that offers you training, web hosting, free websites, a website feedback platform, a website comments platform, a content writing platform, a community of 1.4 million+ entrepreneurs, a proven system that’s yielded many success stories, it’s compatible with Dan’s program (so you can do both and you don’t have to be exclusive to one or the other), and you can get started for free!

VERDICT: Is Dan Lok a Scam Artist? No.


Dan Lok Programs and Services






User Friendly







  • Credible instructors
  • Multiple program options to suit various budgets
  • Lots of great free content
  • a Tight Knit Community of Alumni
  • High customer satisfaction ratings


  • Some of the programs are high priced
  • He uses foul language which may be offensive
  • The methods he teaches take a strong work ethic and a lot of self-discipline (which may be difficult for some)

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