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Kajabi Review [2020]: Pros, Cons, and Alternatives

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If you’re looking for a thorough Kajabi review, you’re in the right place.

If you’re here, it’s likely, you’re trying to decide if Kajabi is a good software option for you. I’m not sure exactly where you are in your business growth journey, but I know Kajabi is a very robust tool, and you might be trying to decide whether this would fit into what you’re doing well. You might also be wondering, “how does it all fit together?”.

In this Kajabi review, I’ll be looking at the features and benefits of Kajabi in addition to the overall online business journey, and I’ll be doing my best to help you decide if starting with Kajabi is a good option for you right now. I will tell you:

  • What it is
  • How it works
  • Pros and Cons
  • What it does well and what it does not
  • What others are saying (good and bad)
  • My Recommendation
  • And, Alternatives (in case you want to do some comparison shopping)

What is Kajabi? Product Overview

Kajabi is an all-in-one sales automation and online consulting platform. With Kajabi, you can offer:

  • Online courses
  • Digital Products
  • Webinar funnels
  • Landing pages
  • 1-on-1 or Group Consulting
  • Membership sites
  • Email marketing
  • One-click upsells
  • Downsells
  • and much more

It’s one of the most robust tools on the market of it’s type and they continue to add on and improve the platform.

How Does Kajabi Work? 

When you sign up for Kajabi, you’ll be given access to lots of training materials and a full software suite. You create the content to place into Kajabi, you send your flow of traffic to your Kajabi events or checkout forms, and the software helps to make the conversion process easy.

How Do I Get Started with Kajabi?

Kajabi starts with a 14-day free trial. With the free trial, you’ll be able to experiment with the software, decide if it seems suitable to your needs, and ask questions to the support team. Once you’ve gotten familiar with the software, you should be able to decide if it will satisfy your goals in your business.

Who is Kajabi For?

Kajabi is best for:

  • Entrepreneurs who have an audience and want to offer them premium courses, a membership platform, or events
  • Entrepreneurs who want detailed analytics
  • Those who want many of their sales conversion processes in one place
  • Those who are already earning enough revenue in their businesses to sustain the expense of Kajabi until they get enough sales to cover the cost
  • Those who have enough money saved to invest in their business (from alternative funding sources) to withstand the cost of Kajabi for at least 12 months (to give time to stabilize a flow of customers and sales)
  • Those who are looking for an alternative to other software options like Clickfunnels or Kartra

Kajabi Tools & Training

Kajabi offers very detailed training to help you create your products, market your products, and get results. Depending on which plan you choose, you might be able to get more in-depth training.

Kajabi Support

Kajabi users rave about the customer support. They are well known for offering high-quality support with very helpful answers.

What Does Kajabi Do Well

  • They offer an all-in-one solution
  • The software enables you to offer products and services in an automated way from one location
  • They provide great training
  • The customer support has been given high ratings
  • They have a monopoly of customer satisfaction
  • They offer lots of data to help with making business decisions
  • They accept Stripe and Paypal
  • They integrate with many other leading software companies
  • The user interface is very clean and nice-looking
  • They include unlimited video hosting with Wistia
  • They have many notable internet marketers and sales leaders using the software. People like Amy Porterfield, Brendon Burchard, Grant Cardone, and others use Kajabi to deliver courses and other services to thousands of people.

What Doesn’t Kajabi Well

  • They aren’t the cheapest option
  • They don’t offer a free plan

Kajabi Review Roundup

Here is a glimpse at what the market is saying about Kajabi in comparison to their competitors. Clearly, they are a market leader in the space, but there are still relevant alternatives.

I’ve compiled several reviews to help you to see what customers had to say about Kajabi. Hopefully, this can give you a glimpse of the benefits and limitations, and help you decide if Kajabi is a good fit for you.

Common Positive Feedback

  • They’re constantly improving the software
  • You don’t have to hack a million pieces together to get a functional business
  • Email, landing pages, sales pages, shopping cart, website, blog, marketing funnels, online courses is all under one roof
  • No one else scratches the surface in comparison to all Kajabi offers
  • It’s very easy to make a very nice looking website
  • Saves alot of time since you have everything together
  • My monthly expenses have been cut because I was piecing things all together, and now, I have an all-in-one solution
  • Clients love going to one place for events, courses, and everything

Common Negative Feedback

  • It’s not as customizable as WordPress or some other alternatives
  • It does everything, but it’s not the best at anything
  • Some features that are available with software companies that specialize (like Convertkit, WordPress, or other learning management solutions, aren’t available with Kajabi)
  • It can be difficult to get used to
  • The onboarding process was good but the customer support afterwards was disappointing
  • It’s pricey
  • The learning curve is steep
  • We had to hire someone to help us understand how to use it
  • Sometimes clients cancel their Stripe payments and it doesn’t communicate to Kajabi, and they’re still charged
  • They only offer two payment processing options: Stripe and Paypal. Additional options would be nice
  • Not for tight budgets
  • Would like to see a lower price option
  • Wouldn’t be ideal for someone who wants to add products frequently because it’s priced based on how many products you sell

Most Helpful Positive Kajabi Review

“Great option for e-learning and automations”

Overall: I am very pleased with Kajabi. My monthly expenses are 50% of what I was paying having different platforms, and now I know that all my automations run smoothly.

Pros: That I could integrate almost all my business needs under one roof. Before Kajabi I was using other software for performing different tasks in my business. I am not a coder and integrating everything -and making it work!- was kind of a nightmare. Very time consuming. And I use to spend a lot of money. When I found Kajabi it was a life-saver. Email marketing, tagging, email automation, site creation, squeeze pages creation, e-learning platform, forms, surveys, it is an all-in-one solution. It saved me lots of time and money.

Cons: Some features need more depth, like metrics. They’ve done a lot of work regarding this, but there is still room for improvement. Also, they just integrate with Paypal and Stripe for payments. Being based in Latin America, I need also to be able to add the local payment gateway (Mercado Pago). I don’t see this happening in the near future from their side, and I am sure that I am losing money because of this.

Gabriela L., Capterra reviewer

Most Helpful Negative Kajabi Review

Overall: It is a nice platform and initiative to use. Just not right for me.

Pros: This is probably a great platform is you only want to offer a very limited number of courses. It’s built-in marketing features set this platform apart from many of its competitors.

Cons: Expensive if you want to offer a wide variety of courses rather than just a couple of courses. So it would not be ideal for a membership site where you want to add a new course every month or so.

Capterra Reviewer

Kajabi Price

As of this writing, Kajabi has 3 plans. Their basic plan plan starts at $109/mo and their highest tiered plan costs $399/mo. You can take a look at their pricing below…

My Final Opinion of Kajabi

Overall, I see why Kajabi is a major market shareholder in the sales automation and learning management space. They offer alot of amazing features. I’ve personally been using Podia since September, and I can see the value in having a solution that does several things in one.

Some things that make Kajabi stick out are the analytics, the webinar and live events, the trials and pricing options, the integrations of memberships, landing pages, and online courses. None of the alternatives offer all that Kajabi does. Instead, most others choose to specialize and give lots of features in one vertical.

I would recommend Kajabi for entrepreneurs:

  • Who need all of the features
  • Who don’t mind the price or learning curve
  • Who are patching email marketing, webinar, online course, and membership solutions
  • Who have experience with selling online courses (or selling online at all)

I wouldn’t recommend Kajabi for those who:

  • Don’t have experience with selling online courses
  • Aren’t confident you’ll be able to get a return on your money
  • If you don’t have an audience who’s interested in buying from you
  • It takes awhile to build an audience and develop the skills to serve them, so if this is your scenario, then I’d recommend you learning the preliminary skills and practicing in an environment with lower overhead costs–this way you can get a return on your money, and upgrade (to software options like Kajabi) once your sales can sustain it.

If you don’t have experience or you’re on a tight budget, I’d recommend you looking into alternatives with less overhead costs.

VERDICT: Recommended For Entrepreneurs who are Scaling up — Not for Startups Unless You Have a Startup Budget that can Sustain 12+ Months of Expenses (including Kajabi)

For tips on startup business budgeting, check out this video here.


4 Kajabi Alternatives I Recommend

Wealthy Affiliate

If you're looking to get more sales online, then Wealthy Affiliate could be a great option for you.
Get web hosting, domain registration, live weekly training, 1-on-1 coaching, and recorded training on the latest digital marketing tactics.


If you're looking for a lower cost all-in-one solution to learn how to create courses, sell your courses, sell digital products, create landing pages, manage affiliates, and create memberships, Podia could be the best option for you.


If you're looking for robust email marketing options, software to offer webinars and live events, great email training, and you want to sell digital products from one platform, Getresponse may be a great option for you.


If you're looking to partner with the market leader in the learning management space, then Teachable could be the best option for you. Get great support, lots of training, and robust software.


If you're looking for a solution that doesn't limit the number of products, services, or leads you can have, and still offers the robust analytics and checkout experience, SamCart could be the best option for you.


If you're getting started with building your audience online, and you don't have a way to keep track of your email contacts or to send messages in an automated way, Convertkit could be a great option for you.

Kajabi All-in-One Online Course Platform




Ease of Use


Customer Support







  • A lot of features in one package
  • High customer satisfaction ratings
  • Ongoing innovation and added features


  • Pricey in comparison to alternatives
  • A mix of reviews about the customer support but mostly positive
  • Can be a steep learning curve

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