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SamCart vs. Clickfunnels [2020]: The Ultimate Sales Funnel Comparison

SamCart vs. Clickfunnels 2020: Ultimate Shopping Cart Comparison - Featured Image
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If you’re looking for an in-depth SamCart vs. Clickfunnels comparison, you’re in the right place.

Having a shopping cart software that’s reliable, so you can sell your products and services is very important for a business. It’s likely that if you’re here, you have a product or service that you’d like to sell online, and you’re trying to decide if SamCart or Clickfunnels is the best fit for your needs.

The questions you’re likely to be asking are:

  • Which has the features I need?
  • Which is the most reliable software?
  • Which software will satisfy my uses?
  • Which has the best support, so I’ll be able to ask questions when I have them?
  • Is this pricing fair for what I get?
  • And more

In this SamCart vs. Clickfunnels comparison, my goal is to answer your questions, and help you decide which software is the right tool for you. By the end of this, I’m hoping you’ll have clarity about which tool to pursue for a trial, or to try an alternative instead.

What is SamCart?

SamCart is a software company founded by Brian Moran and his brother, Scott Moran. They help businesses to optimize their checkout processes and close sales. With SamCart, you can:

  • Create checkout pages with their drag/drop page builder
  • Integrate with Paypal and Stripe
  • Customize your domain name, colors, and layout to your brand
  • Create coupons and special offers
  • A/B test landing pages
  • Sell memberships and other payment plans
  • Create pages based on tested templates
  • Create “pay what you want” plans
  • Create an affiliate program
  • Manage affiliates
  • Follow-up with customers that abandoned the checkout process
  • Watch your analytics
  • Ask questions to support (when you have them)
  • Integrate with software you’re already using
  • And more

Due to the robust features, the many customers with success stories, and high-quality support, there are many strong advocates of SamCart.

What is ClickFunnels?

ClickFunnels is a software company founded by Russell Brunson and Todd Dickerson that helps entrepreneurs to build a customer flow: from prospect to paid customer. With Clickfunnels, you can:

  • Register a domain
  • Customize your web pages with color, domain name, and layout to match your brand
  • Create optin, checkout pages, application pages, and more
  • Create page based on tested templates
  • Host a membership
  • Create an affiliate program
  • Manage affiliates
  • Integrate with Paypal and Stripe
  • Watch your analytics
  • Follow-up with customers
  • Integrate with software you’re already using
  • and, more

Like SamCart, Clickfunnels is an extremely robust software, so you’ll find lots of customer success stories.

How does SamCart Work?

SamCart is basically a software tool that serves as an intermediary between your company and the payment processors. They enable you to create a high-converting checkout experience; rather than simply pasting a Paypal “buy now” button or something of the sort.

With SamCart, you would use their drag-and-drop builder to create your sales page. You can add elements like videos, progress bars, countdown timers, testimonials, buttons, text, headings, and other features by dragging and dropping them where you want.

You can make more than one variation of your page for testing. I highly recommend A/B Testing.

Once you’re happy with your sales page, you can integrate it with the platform where you get your traffic. You could link to the sales page from an existing landing page. You could run ads to your sales page, or, you could use other means to market and get prospective customers to see your offer and checkout.

How does Clickfunnels Work?

Clickfunnels plays a role a little earlier in the sales funnel than SamCart does. With Clickfunnels, you can collect email addresses, send emails, and process payments.

With Clickfunnels, you can create your web pages using their drag-and-drop builder. Like SamCart, with Clickfunnels you can add in videos, progress bars, countdown timers, testimonials, buttons, text, and other features.

You can split test and see which pages perform best, and you can send traffic from your website, social media, or other traffic source to your sales funnels, market to prospective customers, and make sales.

What do SamCart and Clickfunnels Have in Common, and What do they do Differently?

So far, the descriptions of the two software options and how they work probably sounds very similar, so you’re probably saying, “what’s the difference?!”, so let me explain. SamCart and Clickfunnels have differences in various different categories, so let me break down each of them: target audience, conversion philosophies, tools and training, support, features, innovation an advancement, branding, integrations, customer satisfaction, and price.

Target Audience

Sales Conversion Philosophy

With SamCart, they advocate for the one-page sales page–this means your order bumps, sales copy, and checkout is all on one page. The one-page sales page is what many SamCart customers credit for the increase in conversions they’ve had when switching from other platforms.

In contrast, Clickfunnels takes a multi-step sales funnel approach. They’d have separate pages for upsells, downsells, optins, sales copy, and checkout. In some cases, a sales page can be composed of several pages.

The philophies of what’s required for an online sales funnel is different between SamCart and Clickfunnels.

Tools and Training

Both SamCart and Clickfunnels have digital marketing and sales training, however, Russell Brunson likely has more training than Brian Moran. It’s tough to decide.

Brunson has Dotcom Secrets, Traffic Secrets, Expert Secrets, One funnel away challenge, Affiliate training, podcast, live events, Youtube channel, knowledgebase, FunnelhackerTV, and much more. They usually include lots of training and community access with access to the software.

Brian Moran has lots of digital marketing training as well. He hosts a podcast, moderates the SamCart community, has a large knowledgebase, they have account managers to help ensure your success, and he’s created several courses about online sales.


Both companies offer tiered support. When reading customer reviews, you’ll hear mixed reviews about support, however, they both offer tiered support with high response times.


When looking at a glance, it seems that Clickfunnels has more features because you can collect email addresses, send automated messages, and process sales, but has limits that SamCart doesn’t have.

With SamCart, you create sales pages, process payments, and manage affiliates, but there’s no limit on the number of funnels, number of products, number of affiliates, or amount of traffic–this potentially means you can scale one account more in the long run.

Innovation and Advancement

Both companies have extensive engineering teams that are constantly adding new features, so your sure to be in for a ride of new and exciting features regardless of which tool you choose.


The Clickfunnels brand is much more popular than the SamCart brand. A simple look at Google Trends will show you that Clickfunnels is more popular.

However, both brands are very well known, and have lots of advocates who credit them for helping their businesses to grow. Clickfunnels has a formal program to show that some of their users have made millions with their software. SamCart doesn’t have the same incentives for announcing how much revenue came thru your funnel, so it’s possible more success stories could be out there than what’s publicly shared.


Both software options have lots of integrations: internally and as a result of Zapier. With Clickfunnels, you can actually share your funnels, so others can use your designs, and get set up easier.

Ease of Use

Both software options were built for entrepreneurs without tech and coding know-how, so they’re both fairly easy to use. The ease of use is mostly personal preference. I personally enjoyed using SamCart more than Clickfunnels.

Customer Satisfaction

When looking around, there are a wide range of reviews of Clickfunnels. Some large influencers have said they lost lots of sales because if glitches with Clickfunnels, so reliability is in question for large volume. The editor is also known to be clunky and have glitches. Most customers work around the cons, and still are satisfied with their experiences.

For SamCart, reliability ratings are very high. In contrast, most complaints are from customers who joined prior to having a product or service, and who couldn’t withstand the overhead while stabilizing their business ideas. In most cases, SamCart customers rave about the product and features.


Clickfunnels is more expensive than SamCart. The lowest tier Clickfunnels plan starts at $99/mo and plans go up to $297/mo. See more Clickfunnels pricing here. SamCart’s lowest tier plan starts at $47/mo and plans go up to $199/mo. See more SamCart Pricing here.

How do I Get Started with SamCart?

SamCart enables you to try before you buy. You can create a free account and try the software for 14 days without being charged.

How do I Get Started with Clickfunnels?

Clickfunnels also offers a 14-day free trial. You can create funnels, try the email software, and test everything before being charged.

Who is SamCart Best for?

SamCart is best for entrepreneurs who:

  • Want to offer a simple check out experience to their customers (even a one-page experience)
  • Value reliability
  • Want to run or manage robust affiliate programs
  • Love to look at their key performance indicators with a simple layout
  • Who don’t mind integrating other software for things like selling courses or memberships, managing inventory or physical product, managing customers, lead generation, email marketing, or landing page creation
  • Want to create unlimited products, landing pages, and have no cap on the amount of traffic to the pages

Who is Clickfunnels Best for?

Clickfunnels is best for entrepreneurs who:

  • Want several uses for one software
  • Want multi-step funnels
  • Want to run or manage robust affiliate programs
  • Appreciate the user interface and layout of the analytics and data
  • Don’t think the product, landing pages, or traffic limits will impede their goals
  • and, Are okay with discovering which integrations to add onto Clickfunnels to fulfill their goals

My Final Opinion about SamCart and Clickfunnels

Overall, I chose my e-commerce solution based on which experience I preferred as a buyer and as a user. As a result, I’m a current customer of SamCart. I’ve bought products from SamCart users, and valued the transparency of seeing the price, the features, and benefits all on one page. I also like the team, the feature set, and advancements taking place. For landing pages, learning management, and email marketing, I’ve chosen to use other software that integrates with SamCart.

Even though I chose SamCart instead of Clickfunnels for my personal uses, I still believe Clickfunnels is a great company and software alternative for some. I still watch Russel Brunson from time to time because he has great insight on sales and marketing. If you prefer to buy within a multi-step funnel, you want multiple uses within one software, or you believe this would work best for your business, Clickfunnels may work best for you.

Overall, it’s best to test out software for yourself to see if it can meet your use case. Each business will have different needs, and each personality will be different. I recommend trying the software you’re leaning most towards, and if you’re still uncertain, try the alternative. My personal pick between SamCart and Clickfunnels is SamCart.

Verdict: SamCart is the Author’s Choice

But, Try The Option with Features Most Suitable for Your Goals!

Get Started with a Free Trial


Robust shopping cart solution, affiliate management solution, and author's favorite.


All-in-one solution for email list growth, email marketing, and checkout. Very popular. Market leader.

Popular Alternatives


Robust yet simple email marketing solution. Grow your email list, engage and follow up with prospective customers, and convert sales.


All-in-one solution for growing your email list, making lead magnets, selling digital products, events, and digital courses.


Struggling with creating amazing landing pages? Don't want to spend Clickfunnels or SamCart money? Create landing pages, optins, and checkout.

SamCart or Clickfunnels: Which is Best for You?


Ease of Use











  • Both have high customer satisfaction ratings
  • Both enable entrepreneurs to improve conversions and streamline their checkout processes
  • Both reputable Brands
  • SamCart is the author's choice


  • Clickfunnels limits # of products, leads, and funnels (depending on your plan)
  • Clickfunnels has higher pricing
  • Some customers complain about glitches and reliability with Clickfunnels

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