Once the misconceptions tied to blogging are set aside and people realize they have to create content, it takes time, and it can be hard work, then blogging can be a dealbreaker for many entrepreneurs. They wonder:
- What are the benefits of blogging if it’s something else to market?
- Why blog if it costs and share it’s something else to do?
- Why invest so much time and effort upfront while seeing little to no return for awhile?
Trust me….I get it. Blogging can seem like a total waste of time and money in the beginning especially if you have false misconceptions about how to make money blogging.
- 1 My Blogging Story
- 2 1. Blogs Grow Authority, Influence, and Sales
- 3 2. Blogs Serve as A Knowledge Portfolio
- 4 3. Blogs Can Help with Prospecting
- 5 4. Blogs Can Help with Efficiency
- 6 5. Blogs Can Enable Location Freedom
- 7 Final Words answering “What are the Benefits of Blogging?”
- 8 Want Help With Your Blog?
- 9 Now, it’s Your Turn…
My Blogging Story
I started blogging in 2013, while I was in the military as a way to express my thoughts. For awhile generating an income didn’t matter. I had an income already and I enjoyed writing. Making money from a blog wasn’t a thought until I wanted to separate the military to homeschool my son and help my husband with his construction startup.
When I really got serious about separating the military, I started to do lots of research about how to make money blogging. I ran into SO MANY SCAMS and wasted so much time and money just to find the answers I needed. People tell you what you want to hear to get you to buy their courses. They say things like:
- This course will help you print money on demand from your blog
- I’ll teach you everything you need to know to start making money from your blog tomorrow
- This is how I started making a full time income overnight
- and so many other false claims and lies
Since there’s so much noise, it’s hard to break thru it all. After two years searching and several failed attempts, I came across two legit courses: Dare to Conquer and Wealthy Affiliate. From there, I learned:
- How to do SEO the RIGHT WAY
- Realistic Expectations of a blog
- I built connections with other people pursuing the same path
- I celebrated wins with others
- and, I learned the real benefits of blogging (even before it’s a “passive income” machine)
My Results as of Now
Blogging is one of my favorite ways to make money, but not for your typical reasons. Even though I’ve put alot of time and effort into my blog, I can’t say:
- I make majority of my income from blogging (paid ads, affiliate marketing, or generated from SEO traffic)
- My blog isn’t on autopilot
- and, my income would continue even if I stopped blogging
Instead, my highest income month (purely from SEO traffic) has been $400, most of my income comes from offering marketing services, and I acquire many clients from meeting face-to-face. So, you might ask, “What are the benefits of blogging?”. I’d love to answer…
1. Blogs Grow Authority, Influence, and Sales
In the beginning when you’ve first started your blog, it’s likely you’ll hear crickets. No one will know you’re blogging. People won’t have a routine of checking your blog for new content, and it can be very quiet when you’re starting out.
Once you understand how a blog fits into your 7 small business systems, you’ll know the blog serves only as a component of your marketing plan. It’s like a flyer in the offline world.
For example, when you go to the doctor’s office and their telling you about a new medication you should consider or a new immunization you’re required to get, you have alot of questions. Typically, they give you a flyer to answer your questions and enable you to begin educating yourself. Right?
Like the doctors office, business owners of all types are experts on a specific subject that others are usually not at informed about. As a result, when you (the entrepreneur) advise a client or potential client, they may have many objections, questions, and concerns. The blog helps to navigate them thru the discovery process to make a definitive decision.
As they’re reading (or viewing) more of your content, the trust increases, and the inch closer and closer to a buying decision with you. Building the authority, trust, and sales takes time, but it’s worth it to be committed even before the results are where you’d like.
It’s like exercise, you don’t see results overnight, but once you start seeing the definition in your body, increased health, and more energy, you know your hard work is paying off.
2. Blogs Serve as A Knowledge Portfolio
More than anything else, my blog has served as a vital component in my lead conversion system as a demonstration of my knowledge. It’s one thing to say you know something, but it’s another thing to demonstrate that you know something.
A blog enables you to show your customers and potential customers that you know how to help them. They’re able to see the knowledge you have and decide whether they believe what you’re saying or not.
3. Blogs Can Help with Prospecting
When you optimize your blog content for social media or for SEO, then you’ve built magnets into your blog that drives traffic from different angles. As a result of the optimization, you can get traffic from search engines and social media that doesn’t know you.
When you’re expanding your social circle beyond the people you know into new audiences, it opens the potential for business expansion. In the offline world, you’d be scouring to identify people in your target audience, writing down names, phone numbers, and email addresses. With outbound sales, you’d be going door-to-door, cold-calling, or doing cold email. With blogging, you’re prospecting by writing on topics your target audience would want to read or research about.
With the increased use of the internet, there’s much more potential prospects that can come from online than can come from live networking IF you stick with it, commit, and keep creating helpful content. Great sales professionals see the potential and growth of blogging which is why they cut back on live networking and increase their time spent on video marketing, writing blog posts, or engaging with prospects online.
4. Blogs Can Help with Efficiency
Blogs operate like a storefront that can be open 24 hours per day, 7 days per week. People can stop by your blog, read an article, and even checkout (if the options are available)! If you utilize all of the technology that’s built into a blog, you can cut back your time on unnecessary tasks.
5. Blogs Can Enable Location Freedom
With certain business models and systems in place, the blog can enable orders to continue coming in unlike what can be done offline. As a result, you can go on vacation and still know customers are able to learn about your business and become patrons.
Final Words answering “What are the Benefits of Blogging?”
The goal of this article was to show you the benefits of blogging. In the beginning, it can seem like there’s no benefits of blogging if you don’t have clear expectations. Treat your blog like a flyer in the beginning. Have potential customers visit for information, seek to understand their needs, and deliver answers to your audience’s problems. If you have questions or concerns about this, don’t hesitate to leave them in the comments section. I’d love to help you out!
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Now, it’s Your Turn…
Have you started a blog? What are the benefits you experience for starting a blog? Leave your comments below.