- 1 Part One: Skills Required and Income
- 2 Part Two: Work Schedule
- 3 What is the Role of a Professional Blogger?
- 4 What are the Requirements for a Blogger?
- 5 How do you Become a Blogger?
- 6 What’s the Difference in a Professional Blogger and a Hobby Blogger?
- 7 How do Bloggers Get Paid?
- 8 What’s a Professional Blogger Salary Like?
- 9 What does an Average Day Look Like for a Blogger?
- 10 Conclusion
Part One: Skills Required and Income
Part Two: Work Schedule
For the last two years, I’ve considered my day-to-day job to be a “blogger”, but I can also be called, “a vlogger”, “internet marketer”, “affiliate marketer”, or “entrepreneur”. When I say any of my “job titles” in mainstream circles, it raises eyebrows, and people ask, “What does a blogger do?”.
They look at you funny and wonder if you have a legitimate career field. When I first started out, I would shy away from calling myself a “blogger” and rely on more well-known job titles, but now, I’m completely comfortable calling myself a “blogger” because it really encompasses my day-to-day job most.
If you’re here, it’s likely, you’ve head about this fairly new career field, and you’re wondering:
- If it’s a legitimate career field
- How it works
- What do bloggers do?
- How do bloggers make money
- and so many other things
In this article, I plan to share with you information about what it means to be a blogger, so you can decide if it’s a good fit for you, or at least, you can be familiar with what the job is about when you meet other people who call themselves “bloggers”.
What is the Role of a Professional Blogger?
There are two types of professional bloggers: people who make a living from their own blog, and people who make a living blogging for others. Either way, the role of a professional blogger usually includes:
- Writing content
- Promoting content thru social media or search engines
- Researching topics that are in demand
- and, Monetizing content
For a professional blogger who makes a living from their own blog, the role may be a bit different that a blogger who works for someone else. If a blogger makes their living from their own blog, they’re a small business owner. They also have things they need to do like:
- Make brand partnerships
- Create products
- Make new iterations of products
- Manage bookkeeping and accounting
- Stay in legal compliance
- Manage customer relationships
- Business planning and strategy
- Get sales
- and more
As a small business owner, a professional blogger wears several different hats that exceed what a blogger might have to do when working for someone else. When a blogger works for someone else, they are more like a journalist or freelance journalist that’s main focus is on creating content, but when it’s a small business, it’s about creating content, getting sales, and handling clients.
What are the Requirements for a Blogger?
To start a blogging small business, there are no “set in stone” requirements, however, you don’t get results without certain skills.
What Skills do you need for Blogging?
Some of the main skills you need for blogging include:
- The ability to write engaging content
- The ability to research what’s in demand
- The ability to analyze competition and excel in comparison
- Content promotion skills like search engine optimization, social media marketing, or the ability to use advertising platforms
In addition to the basic core skills, it can also be helpful if you know:
- Graphic design
- Video presentation
- Audio presentation
- Audio editing
- Online course creation
- Affiliate marketing
- How to make brand deals and get sponsors
- Basic Intellectual Property Law
- WordPress tech skills
- Web design
- Conversion optimization
- Paid advertising
- and, Public relations and outreach
All of these skills can be learned by working with bloggers that have been in the industry or by enrolling in blogging courses by trained professional bloggers.
How do you Become a Blogger?
Every professional blogger will have a different story about why and how they got started, but generally, what works best is to:
- Find a mentor
- Watch what they do
- Have them teach you how to be successful (even if you have to pay)
- And, find ways to stay accountable so you’re getting better and better
For me, I blogged for years without achieving measurable results because I was trying to figure it out alone. Most careers don’t work when you’re trying to learn them on your own. Have you met a nurse that became a nurse without education or mentorship?
Similarly, despite what many people may say, blogging requires technical skills, strategy, and know-how, so it’s important to see advisors who are successful doing what you want to do. I took blogging courses and I still do.
My top recommended blogging course is Wealthy Affiliate. I get ongoing education from them. They offer live weekly training, continuous updates to their Online Entrepreneur Certification, they include a large networking community, and you get the software tools you need to become a successful blogger. If you’re interested in testing what it’s like to be a professional blogger for free, join me here and get 7 days of 1-on-1 coaching for free thru messaging.
What’s the Difference in a Professional Blogger and a Hobby Blogger?
A professional blogger versus a hobby blogger is like a professional athlete versus a hobby athlete: one is much more disciplined than the other. A professional blogger is serious about offering engaging content that opens conversations on a consistent basis. They tend to have a disciplined work schedule (even if it means they work in chunks of time throughout the day).
They have clear goals that govern how much content they’ll put out, how often they’ll produce, and what results they expect from their effort.
Hobby bloggers tend to be either experimenting with the career field or doing it as a passion project with no disciplined amount of content production, or clear expected results.
How do Bloggers Get Paid?
Professional bloggers can get paid in various ways: working for someone else or working for themselves.
A professional blogger who starts a small business uses blogging mostly as a part of their marketing plan. Rather than handing out business cards, doing live speaking engagements, or renting billboards, they rely on blogging to help build an audience, garner trust, and make sales.
They may also do other marketing activities (like the ones I mentioned), but a professional blogger typically focuses their marketing efforts on the blog to drive awareness and customers for their business. They make their money like other small business owners: from selling products and services.
Some common ways bloggers make money:
- Selling online courses
- Selling services
- Selling physical products
- Selling digital products
- Selling products and services for other people (thru affiliate marketing)
- Selling advertising space (thru brand sponsorships or by posting display ads)
Unless you blog as a job, you make your money by attracting an audience to your content and selling products and services (even if it’s ad placement on your website). Blogging is a sales profession that can be done without cold calling, door-to-door, or other traditional methods.
In most cases, bloggers make money by offering educational content that helps website visitors make decisions towards their goals. When they provide advice on their blog, and people decide to take action, they buy products and services the blogger recommends by clicking affiliate links or processing a payment on their website–this gives the blogger a commission or a sale.
The income from sales is usually processed by Paypal, Stripe, or another similar service, and transferred to a bank account where the blogger (or company) can decide how the money is used.
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What’s a Professional Blogger Salary Like?
Considering that there’s so many different products and services to sell, audience sizes, and skill levels, professional blogger salaries can vary quite a bit. For most, blogging is a commission-based income, so it tends to grow incrementally, and reaches full-time income in 2-5 years of consistent effort.
According to Indeed, bloggers are being hired for anywhere from $12.92/hour as an intern, and going up to $55,000/year as an editor.
When you’re a professional blogger who’s running a small business, the income potential is much greater than having a job. Professional bloggers that are solopreneurs are comfortably earning $10,000/mo and more after a few years. When they grow teams, they are seeing unprecedented income levels (with many blogs passing 7-figures).
Professional bloggers are an anomaly, and they’re results don’t represent what’s typical for most people who buy hosting, a domain name, and publish articles–these are an elite and disciplined group (like pro athletes). Most bloggers are hobby bloggers even if they invest in similar tools as professional bloggers.
Instead, audience size, product/service price, and sales volume are your most reliable metrics to control your income. The more people that know about you, and recognize you as an authority in your niche, the more likely you are to get sales and your income correlates with that.
It’s not unrealistic to make between $0.01 – $0.25 per page view in many blogging niches through display and affiliate ads. So if you get 1,000 pageviews a month (very very easy), you can make between $10-$25 per month, which will cover the cost of running the blog. But if you can get to 100,000 pageviews a month, that turns into $1,000 – $25,000 each month. In rare cases I’ve seen a blogger make $0.20 per page view in a very profitable niche like insurance, but somewhere in the $0.02 – $0.05 is realistic. So the more people your blog reaches, the more money you can obviously make.Millenial Money Man
What does an Average Day Look Like for a Blogger?
Like salaries, the way bloggers schedule their days are usually very different. Some people like to work in set time frames, and other prefer to block out chunks of time.
Some things are pretty standard. Bloggers have routines: morning routines, mid-day routines, and evening routines. They may manage family and personal life in various ways, but regardless of how they break up their work time, they tend to complete a set of tasks.
Startup Bloggers vs. Established Businesses
A startup blogger is going to have a different schedule than an established business. Usually, startup bloggers start out blogging as a side hustle. The routines usually aren’t set yet, so you might be blogging inconsistently, or getting content published as much as you can.
As a startup blogger, you’re usually learning how to blog, what works best, and building routines. Added to that, no one knows about you, so you have to put a huge emphasis on building a reputation or “brand awareness”.
In the beginning, the schedule is usually more intense because you’re figuring out what tasks make the largest impact, honing skills, getting educated, and trying to prioritize personal and business life.
Some startup bloggers have families, jobs, and other things that divide their time and make it even more complex to balance, but once you get more established, your routines set in, sales start coming in more predictably, and you can scale to build a team.
How an Established Blogger Compares
As an established blogger, you have an audience that directs what you do, what you write about, and what products you make. You might have some fluidity and more creative freedom than a job, but there’s expectations that have to be met from your audience in order to stay as a growing and thriving brand.
When you’re more established, you have a better understanding of the market, and how to identify what’s in demand. You might have a team that offsets some of the tasks you have to do, so instead of doing all the work, you’re divided between doing some work, managing some work, strategizing for business growth, doing outreach, and handling customers.
Most startup bloggers are looking at the lifestyles of established bloggers without considering that it took them time, effort, and lots of sacrifice to get there. If a startup blogger tries to write about what an established blogger does, it may not work because they won’t have the same demand to hear their perspective since they don’t have an established audience.
Similarly, if a startup blogger tries to have the same audience or expense load as an established blogger, they’d most likely be setting themselves up for failure because an established blogger will have trends, feedback, income, and a reputation to work from.
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How do Bloggers Manage Family and Personal Life?
Bloggers can have various different family backgrounds. Some may be single and blogging to support themselves. Others may have more personal responsibilities like kids, financial responsibilities, friends, family, community participation, jobs, services they offer clients, and dependents.
Everyone has the liberty to balance personal and family how they choose.
Professional bloggers have to make sure that blogging is non-negotiable. Personal life situations come up for everyone, but professional bloggers make sure that blogging is a top priority regardless of what goes on.
Bloggers that don’t make it to the same level of success as professional bloggers tend to be more spotty and change the importance of blogging based on what other circumstances come up. For example, when my son was in and out of the hospital, it was very emotional and stressful.
Many hobby bloggers would have simply focused on the personal situation, which isn’t wrong, however, I saw my profession to be a part of the solution for my family, so I blogged from the hospital room. I’ve blogged while going thru many other tough situations. It’s been non-negotiable because it feels very purposeful for me.
Do Bloggers Work a 9-5 Work Day?
Working a 9-5 work day is optional in the blogging career field. There are jobs that would mandate work hours, but for professional bloggers running their own small businesses, there’s lots of flexibility.
Productivity is non-negotiable, but you can create your own schedule. You can blog in the morning, at night, in the afternoon–it’s up to you. Once you’ve established a routine, you’ll have a general idea of how many hours it will take you to accomplish all of your highest priority tasks–this will vary from person to person.
Some people will prefer to work in time blocks, so they can have a more merged personal and family life. With time blocking, you might work for 30 minutes, then go and walk the dog, work for two hours, then tend to kids, and so on.
My Preferred Work Style
I tend to work in time blocks when I don’t have childcare (like on weekends, on evenings, on holidays, or when things come up like COVID-19). I will stop and start working throughout the day, and split my work into small chunks, so I’m making progress throughout the day–this can work.
Childcare vs. No Childcare as a Blogger: Which is Best?
Some bloggers say they can manage being a great parent, being a great business owner, being a great blogger, and other hats at the same time. I’ve seen some bloggers that are very admirable. Typically, they have the support of family, friends, and others if they’re managing a family and business.
Most often, they’re not in a new town with no family or friends’ support, and homeschooling, growing a business, managing a home, and balancing other objectives productively at the same time. In fact, I haven’t seen anyone manage a career, very family-centered role, and community-centered role at the same time (without other support). I’m not saying I don’t see people who home school multiple kids and have a profession, but I’m saying I don’t see that happening without a considerable amount of support.
They might have involved parents, lots of church or community support, a keen team approach to parenting between themselves and their partner, or other friends and family who play significant roles. I wouldn’t recommend trying to balance more than you have to, and it’s best to build a strong support system where you have family, friends, and community who are supporting your childcare, social, and emotional needs consistently: for you and your family.
My Childcare Preferences
I prefer having childcare, so my work and personal life are more compartmentalized. In my opinion, I’m more productive, focused, reliable, consistent, and I can make progress measurable that way when I have childcare for a set time frame daily. I have more control of how much I get done and when. As a result, my optimal work day is more like a 9-5, 10-6, or some variation of that.
Blogging as a small business can definitely be more than a full-time job. I’ve had work weeks that are more like a part-time job, and other work weeks that are much more than a full-time job–it can vary. If you have growth initiatives (like product launches, affiliate promotions, or simply wanting to hit a new income milestone), sometimes, it’s important to buckle down, focus, and put in extra time and effort.
I like to take my kids to school, recreation activities (sports, arts activities, education extracurriculars, camps, etc.) or childcare, and get my work done while they’re working on self-improvement as well. I’ve tried homeschooling, and successfully did it for years, but over time, I realized, I actually prefer not having to juggle all of those things at once. Now, I’m not concerned as much about whether my kids are advancing as much as they can, and simultaneously be in charge of growing a business. Instead, I can share that responsibility with other educators who excel in that area of expertise.
Blogger Morning Routines
Most professional bloggers will tell you they have set things they normally do every day. It’s funny, but over time and experimentation, you decide on a “routine” that helps you perform best.
My routines have changed quite a few times, and I think that’s to be expected. Like I mentioned, as business growth happens, and “life” happens, you may have to pivot your routines a little. Either way, it’s normal to expect to:
- Wake up early (between 5-9 AM)
- Take care of family (including pets)
- Make a to-do list or daily goals
- Eat a good meal
- Do your grooming routine (shower, brushing teeth, makeup, hair styling, etc.)
- and get to work
If you have childcare, you might travel to take kids to those activities and return for work afterwards. For me, I’m not a “super early bird”. I tend to be a 7-9 AM riser, but that’s because I’m a night owl. I’ll be up as late at 4 AM at times.
Blogger Mid-Day Routines
If you’re a “time-blocking” blogger, you might have several times where you stop and start throughout the day: chiseling away at your non-negotiable activities. You might have 20 minutes of work here and 2 hours there.
If you’re a “traditional work day” type of blogger (like me), you might have a set schedule and tasks to do from early morning until mid-day when you stop to have lunch, then you might return to work.
It’s pretty common for professional bloggers to have “theme days”. For example, Monday, Wednesday, and Friday might be writing days. Tuesday might be an SEO, social media, and promotion day. Thursday might be a video day. There are lots of variations of “theme days” depending on how you run your business, but hopefully, you get the general idea.
Blogger Night Time Routines
Depending on the initiatives in your business, you might work morning, mid-days, and evenings. When I’m time blocking, it’s common for me to find blocks where I can, and sometimes, evenings is the best I have.
I might work for a few hours after laying my kids down to bed if I have things I need to get done.
When I’m not time blocking, and I’m working on a set work schedule, it’s less likely, I’ll need as many blocks at night, but I can fall into the workaholic category, so I still work nights probably more than once per week. Hahahahaha.
My schedule will likely change as my business grows, and once I’m more content with my income and impact, but I’m very hungry for massive success, so it doesn’t look like my schedule will be toning down soon. Of course, this varies depending on the growth stage and how intense my business goals are.
When I work nights, it’s common I’m doing things like:
- Informal outreach
- Planning and strategizing
- Making the next day’s to-do list or schedule
- Doing research
- Listening to relevant sources for upcoming content
- Reviewing my editorial calendar
- Doing training
- Optimizing content
- Designing graphics
- Editing content
- Responding to customers, comments, or emails
- and, when I’m feeling like “Superwoman”, I might stay up and create new pieces of content
My bed time can range from 8PM (which is rare for me) and go as late as 4AM. By 4AM, I’m usually falling over.
Small Business Tasks Bloggers Have to Do
In addition to the core tasks–writing content, researching content, and promoting content–bloggers also do other things: production, sales and marketing, accounting and finance, customer service, human resources, leadership, and management tasks. Here’s a brief overview of what those tasks may look like…
- Creating content
- Creating graphics
- Doing market research
- Analyzing competitors
- Finding new opportunities
- Responding to comments
- Answering to potential customers
- Completing applications for sponsors, affiliate partners, special promotions, etc.
- Planning content
Sales and Marketing
- Email marketing and writing emails
- Making landing pages
- Testing sales funnels
- A/B Testing
- Setting up ads
- Optimizing the SEO on pages/posts
- Promoting content offline, or in places like social media, forums, or bookmarking sites
- Setting up outreach campaigns and interviews
- Talking to potential customers
- Responding to customer objections
Accounting and Finance
- Projecting income
- Tracking actual income
- Analyzing profit margins
- Tracking customer acquisition costs
- Budgeting and deciding how money is spent
- Setting income goals
- Paying taxes
- Reporting tax info to agencies
- Sending invoices
- Fulfilling customer expectations (whether you’re selling products, satisfying affiliate partners, or satisfying display advertisers)
- Responding to questions
- Paying yourself
- Paying your employees
- Finding good contractors
- Finding good people to work with
- Making exciting incentives
- Keeping employees and contractors happy
- Business planning
- Analyzing business strengths, weaknesses, opportunities, and threats
- Deciding on how to take advantage of new business opportunities
- Increasing market share
- Being an example of your business mission in day-to-day life
- Making sure resources are accounted for
- Managing the quality and longevity of business purchases
- Making sure people and resources are serving the purpose they’ve connected with the company for
- Making sure your business is in compliance to governing legal authorities
- Protecting intellectual property of your company from theft (filing trademarks, copyrights, and other formal documents)
- Making and filling out contracts for services rendered
- Staying safe from legal liability issues (like libel, slander, or other potential lawsuits)
Blogging can be a very lucrative career field, but there’s definitely more than one way to approach it. It’s a fun hobby for many people, and for others, it’s a way to put food on the table. You can blog as a job, or blog as a business–there’s lots of opportunity. As the internet continues to grow, bloggers are becoming a larger source of entertainment, education, and influence in our economies.
If you’re on the fence, and trying to decide if blogging is a good fit for you, give it a try. You can test out what it’s like to build a website, post articles, and see how the routines feel for you. It’s one of the best decisions I could’ve made, and I’d love to mentor you as you get started. If you’re interested in test driving the career field with no risk, join me here to get free training and a free website.
If you have any questions, don’t hesitate to leave them in the comments section below.