This article is a part of the series, “What is Content Creation?” which includes:
We recommend checking out the entire series if you’d like to position yourself as a problem-solver for the growing demand of internet users, and make a lucrative income while doing so. Make sure to take advantage of our FREE OFFERS at the end of the post…
Statistics show internet users average 3.5 billion searches per day–equaling 1.2 trillion searches per year worldwide. Majority of the search engine users are trying to find information that’s a solution to a problem. The entrepreneurs who are prepared to address the growing demand of internet users are a part of the early adopter crowd, therefore, they are able to make very lucrative careers. Unfortunately, many are not prepared to address this growing demand of search engine users, but why?
Wait…Let me answer that….
The main reason entrepreneurs are not prepared to address the problems of this growing populace of search engine users is because they can’t answer the question, “What is content for SEO?”. It’s my goal that by the end of this article, you’ll have a thorough outlook on what content for SEO is and how to create it.
Let’s get started…
- 1 Did you Know This About the Internet?
- 2 Did you Know This About the Search Engines?
- 3 How Information is Served to Users
- 4 Facts About SEO
- 5 The Major Components of SEO
- 6 The Most Important Ingredient in SEO
- 7 Is SEO Relevant for All Content Types?
- 8 Why Keywords are Still Important
- 9 How SEO Content Differs From Other Content Types
- 10 Steps to Create Content for SEO
- 11 Playlist on “What is Content for SEO?”
- 12 Final Words on “What is Content for SEO?”
- 13 Now, it’s Your Turn…
Did you Know This About the Internet?
What’s the history of the internet?
Who invented it?
Why did they invent it?
What problem were they trying to solve?
Do you know this about the internet?
The development of electronic computers started in the 1950s. The original concept of the internet was created so researchers could share research from computer to computer, so they formed networks. Starting in the 1960s, ARPANET was the first interconnected network for sharing research and data, and it was funded by the Department of Defense and the Advanced Research Projects Agency. From the small beginnings as a communications network for a few Universities and government research locations, the internet has grown into a monstrous behemoth resource center that more than half of the world depends on five decades later!
Did you Know This About the Search Engines?
As the internet grew, the amount of files from one computer to the next grew also. The speed that data could pass thru the network had to increase from dial-up speeds into broadband (which we commonly use today), and it became more and more of a challenge to find the exact files users wanted to see. It was like a maze….literally.
So problem solvers took on the task of trying to make it easier for end users to get access to the information they were searching for. Primitive search engine models used manual indexing, were easy to spam, or had other issues funding the necessary modifications that would improve the user experience. After all of the effort put into making information accessible, Google, Bing, Yahoo, Ask, and a few other minority players currently control the majority of the internet experience for the users of the worldwide web including more than half of the world!
I hugely summarized this. If you want a more expounded explanation on the history of search engines, you can look at this timeline.
How Information is Served to Users
Of all of the search engines, Google services upwards of 75% of the search users–meaning that when majority of the internet users go online to find information, Google is typically the search engine that provides the relevant data they are searching for. The problem with Google’s predecessors was majority of their predecessors could be easily gamed. When users searched, they would be served the article that used the keyword most; rather than being served the article that was most likely to solve the problem.
Google revolutionized search because they had:
- Advanced information retrieval – Algorithms that factored in many things to populate the most relevant result
- Advanced web crawling–the methodical crawling of sites to identify new websites and files stored online
- They index new content quickly–when a new post, page, or other content type is posted online, Google has ways of finding the new content faster than more primitive search engines.
While we usually take the advancement of search technology for granted, it’s those advancements that have made the flow of information more seamless than its ever been throughout history.
Facts About SEO
1. Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website thru organic search engine results. (Source: Moz)
2. While there is a lot of data on what factors contribute to search engine rankings, only a privied group of staffmembers within the search engine companies (Google, Bing, and others) actually know the exact algorithms of each company.
3. Google discloses fragments about their search factors to the public, but they don’t want people gaming the system
4. The search engines are primarily concerned with user experience
5. Sites are being penalized for prioritizing monetization or listbuilding over user experience.
6. Search engines have a list of factors that contribute to determining which article they serve to the end user. Here is a graph that demonstrates the importance of several factors on search engine ranking:
(Photo Source: Moz)
7. SEO is the art and science of using the contributory factors of the search engines and optimizing a website to gain preferential treatment from the search engines.
8. The aim of the search engine companies is to give their customer (the search user) the most relevant content for their search query, so all updates to Google and others usually have the aim of weeding out spammers and people who are trying to get a “quick buck” in favor of those who have a more preeminent (service before self) business model.
9. Internet entrepreneurs have to be careful of what teachers they follow because many of the teachers are finding loopholes and quick tactics rather than showing students how to truly establish a long-term service-focused business
10. As SEO grows in sophistication, there will be less room and more penalties for content that does not throughly answer the search query
11. The growth potential of the internet makes careers online a very exciting and lucrative opportunity
12. Search engine traffic drives more traffic than social media or other traffic sources (Source: Moz)
The Major Components of SEO
In order to optimize a page or post for SEO, you want to include:
- Relevant images with meta tags
- High search, low competition keyword usage
- Internal links – links that offer additional value by reading further on a different blog post
- External links – links that offer additional value to the reader by engaging further on a different blog
- A word count of >300 words
- Not plaigiarized or copied content
- Fast load time
- Readable Images
- Backlinks – Where other pages link to your page
Relevant content. Above all, the most important ingredient in SEO is high-quality content. When you put in mind that you will provide the highest quality in your niche, you are setting yourself up for long-term success online. When algorithm updates are made, they are made in favor of relevant content, so you won’t find yourself telling the sad stories of someone who had lots of traffic, then lost it all, and never regained it when you keep you sites on continual creation of high quality content.
Is SEO Relevant for All Content Types?
In my previous article, “What are the content types in Content Marketing?”, I talked about how blog writing is not a one-size fits all. Not all people like to write! Not all people like to record themselves audibly, and not all people like to create video. That article was intended to show you various ways you can create content and effectively distribute it across the internet. You should check that article out if you’re interested in knowing the various content types.
Piggybacking on that article, there are several content types that can be served to the search users when they are optimized for search engines. Pictures, infographics, podcasts, video, blog posts, press releases, and others can be served to search users when the descriptions are optimized for search results. SEO is relevant for all content types.
Why Keywords are Still Important
The basis of search engine algorithms is on keywords. When a user goes to a search engine, they are able to type in a search query and the search results should populate the most relevant data for them.
Search engines make the data about search queries available to the public thru keyword research tools. A good keyword research tool will allow you to enter a keyword, then it will tell you the average number of searches per month that keyword gets searched. It will also tell you how many people are competing in the search engine rankings for that keyword, and potentially how much traffic you could get if you rank for the keyword.
I use and recommend Jaaxy for keyword research. It is a highly accurate keyword research tool that allows its users to have all of the data they would need to spot out high demand-low supply keywords, therefore, positioning them for high amounts of traffic.
How SEO Content Differs From Other Content Types
SEO content is created around keyword research and search algorithms. Most internet marketers would recommend combining SEO insight with other content intents like viral content, sales content, or authority content, however it’s not always possible. Some keywords that are low competition could create a great viral headline and article topic. Sometimes, to make a persuasive argument–as necessary for sales content–you don’t want to create long form content or you may not want to reiterate keywords as needed for SEO. The content intents can intermingle or vary.
Steps to Create Content for SEO
1. Brainstorm relevant topics for your niche
2. Use a keyword research tool (I recommend Jaaxy) to identify how users are looking for your brainstormed topics in the search engines
3. Identify at least one high search – low competition keyword
4. Create a headline using the keyword
5. Create your body text–making sure to use your keyword (especially once in the opening paragraph)
6. Add relevant images throughout the content and add the keyword into the meta tags on the image
7. Add internal links to relevant data
8. Add external links to additional relevant information
9. Use a plugin like Yoast that will tell you what things to improve or change in order to improve the on-page SEO
10. Revise your content based on the Yoast recommendations to make it readable and completely optimized for search engines
Playlist on “What is Content for SEO?”
I created this playlist from some of the top SEO professionals to help you learn more strategies and tactics for answering the question, “What is SEO?” and so you can get more traffic.
Final Words on “What is Content for SEO?”
The goal of this article was to answer the question, “What is content for SEO?”. The algorithms of SEO are constantly being upgraded to improve the user experience, but the information here will guide you in the right direction to position yourself to serve the search engine users. If you have questions or concerns about this, don’t hesistate to leave them in the comments section. I’d love to help you out!
If you want to learn more about SEO and how to use the internet to start or scale a successful business online, I’d love to help you with that. You can create a FREE ACCOUNT and begin 10 modules of training on internet marketing for FREE. With the FREE training, you’ll also get 2 FREE websites and access to millions of others who are helping one another succeed online. Set up your FREE ACCOUNT HERE.
Now, it’s Your Turn…
Have you created content for SEO? Do you have additional tips you’d like to add for others who may be newer to creating content for SEO? Do you have questions, concerns or feedback about SEO? Leave your comments, questions, and feedback in the comments section below.