Have you or someone you know ever asked, “Why is a Website Important for Your Business?”. If so, I completely understand why. This phenomenon of internet growth has pushed entrepreneurs into a new realm, and I want to explain 5 reasons why a website is important for your business, so you’ll see the benefits.
Technology is largely impacting the world and the way we do business. Now, rather than manual discovery by walking or driving down the street, many people are discovering new businesses, their products and services by picking up their smartphones or computers and searching for solutions to their problems.
As a result in the changed climate of business discovery, the requirements for entrepreneurs has changed IF businesses want to keep up. Big businesses like Borders bookstore or Toys’R’us–who were previously business icons–are now experiencing tension and shutting down because they’re unable to keep up with the online competitors like Amazon.
While a physical storefront may have been a sign of credibility in the past, businesses of today are being disregarded if they don’t have a website. Don’t believe me, check out these stats…
48% of people determine credibility of a business by their website design. (Source: Blue Corona)
There are 3.96 Billion internet users in the world (Source: Internetlivestats)
81% of shoppers do research online before making buying decisions (Source: Adweek)
Over one-third of Chief Marketing Officers believe that digital will account for more than 75% of marketing spend over the next five years. (Source: Adweek)
4 Reasons Why a Website is Important
As a result of the stats, I recommed that entrepreneurs learn how to perform digital marketing or hire a good marketing agency to perform for them. A website serves a few important purposes such as…
1. Adds an Additional Channel for People to Discover your Business
While you may be accustom to live networking, direct mail, magazine advertising or another traditional method for consumers to discover you, when you have a website, you can tap into the billions of people who discover products and services using the internet. With more and more people using smartphones several times per day and personal computers becoming a norm, there’s a growing population of people who can discover the products and services you offer by searching online.
2. Can Represent you Beyond your Operating Hours
In person, you may be able to represent yourself for a few hours at a time. Trade shows have a start and stop time, a physical location opens and closes, and live networking has it’s restraints, but a website can represent your business 24 hours per day, 7 days per week.
Many entrepreneurs experience passive components in their businesses because they’ve set up a website with a sales or lead generation funnel that enables them to acquire customers and get sales even when they’re closed.
3. Provides Affordable Marketing and Advertising Options
Whether you’re looking into pay-per-click advertising, social media advertising, or search engine optimization, you’ll find they all can be performed and yield returns for a fairly low price in comparison to their traditional counterparts. Additionally, online marketing offers much more data, so campaigns can be improved with more precision than what’s offered offline.
4. Meets Customers Where They’re at
With the staggering stats about internet usage and customer’s buying habits, we assuredly know that customers are online. When you use digital marketing in your business, you’re meeting customers where they’re at.
In your local community, it’s important to meet customers where they are, but when you utilize the internet, you can reach a much larger target audience online.
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Final Words answering, “Why is a Website Important for Your Business?”
The goal of this article was to show why it’s important to have a website. Regardless of your industry, it’s important to have a presence online. If you have questions or concerns about this, don’t hesistate to leave them in the comments section. I’d love to help you out!
Now, it’s Your Turn…
Have you begun using internet marketing in your business? Why or why not? What reasons would you give for entrepreneurs still pondering whether digital marketing is important for their businesses? Leave your comments below.