Why is a Website Important for Your Business? 4 Reasons Why.

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Have you or someone you know ever asked, “Why is a Website Important for Your Business?”. If so, I completely understand why. This phenomenon of internet growth has pushed entrepreneurs into a new realm, and I want to explain 5 reasons why a website is important for your business, so you’ll see the benefits.

Technology is largely impacting the world and the way we do business.  Now, rather than manual discovery by walking or driving down the street, many people are discovering new businesses, their products and services by picking up their smartphones or computers and searching for solutions to their problems.

As a result in the changed climate of business discovery, the requirements for entrepreneurs has changed IF businesses want to keep up.  Big businesses like Borders bookstore or Toys’R’us–who were previously business icons–are now experiencing tension and shutting down because they’re unable to keep up with the online competitors like Amazon.

While a physical storefront may have been a sign of credibility in the past, businesses of today are being disregarded if they don’t have a website.  Don’t believe me, check out these stats…

why is a website important for your businessStats about the Importance of a Website

48% of people determine credibility of a business by their website design.  (Source: Blue Corona)

There are 3.96 Billion internet users in the world (Source: Internetlivestats)

81% of shoppers do research online before making buying decisions (Source: Adweek)

Over one-third of Chief Marketing Officers believe that digital will account for more than 75% of marketing spend over the next five years. (Source: Adweek)

4 Reasons Why a Website is Important

As a result of the stats, I recommed that entrepreneurs learn how to perform digital marketing or hire a good marketing agency to perform for them.  A website serves a few important purposes such as…

1. Adds an Additional Channel for People to Discover your Business

While you may be accustom to live networking, direct mail, magazine advertising or another traditional method for consumers to discover you, when you have a website, you can tap into the billions of people who discover products and services using the internet.  With more and more people using smartphones several times per day and personal computers becoming a norm, there’s a growing population of people who can discover the products and services you offer by searching online.

2. Can Represent you Beyond your Operating Hours

In person, you may be able to represent yourself for a few hours at a time.  Trade shows have a start and stop time, a physical location opens and closes, and live networking has it’s restraints, but a website can represent your business 24 hours per day, 7 days per week.

Many entrepreneurs experience passive components in their businesses because they’ve set up a website with a sales or lead generation funnel that enables them to acquire customers and get sales even when they’re closed.

why is a website important for your business3. Provides Affordable Marketing and Advertising Options

Whether you’re looking into pay-per-click advertising, social media advertising, or search engine optimization, you’ll find they all can be performed and yield returns for a fairly low price in comparison to their traditional counterparts.  Additionally, online marketing offers much more data, so campaigns can be improved with more precision than what’s offered offline.

4. Meets Customers Where They’re at

With the staggering stats about internet usage and customer’s buying habits, we assuredly know that customers are online.  When you use digital marketing in your business, you’re meeting customers where they’re at.

In your local community, it’s important to meet customers where they are, but when you utilize the internet, you can reach a much larger target audience online.

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Final Words answering, “Why is a Website Important for Your Business?”

The goal of this article was to show why it’s important to have a website. Regardless of your industry, it’s important to have a presence online.  If you have questions or concerns about this, don’t hesistate to leave them in the comments section.  I’d love to help you out!

Now, it’s Your Turn…

Have you begun using internet marketing in your business?  Why or why not?  What reasons would you give for entrepreneurs still pondering whether digital marketing is important for their businesses? Leave your comments below.

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10 thoughts on “Why is a Website Important for Your Business? 4 Reasons Why.”

  1. Tiffany Denise

    Thanks, Tiffany for explaining the importance of the websites. The videos you added in this article is very impressive. The second animation video is really awesome. I have never thought that creating a website is that much necessary. As I started my business online, I just created my website just like that. But by seeing these things I am really happy. Thanks for the article Tiff. I am expecting more articles from you.

    1. Tiffany Denise

      Hello YoguRJ!  I’m glad you enjoyed the article. Even if you start out online, sometimes it’s important to remind yourself why you’re doing business the way you are.

  2. Tiffany Denise

    I told the boss it doesn’t matter how small our business is or whether it has anything to do with information technology, it is absolutely imperative that we have an online presence.  You know what he said.  It’s not worth it.  I’m going to show him this article and try to talk some sense into him.  Thanks for breaking it down in terms that even my thick-headed boss might be able to understand.

  3. Tiffany Denise

    I love your concept of how massive dynasties like Toys-R-Us and Borders are being shut down because they aren’t evolving into the website development world. I did not realize that “81% of shoppers do research online before making buying decisions ” – with the amount of time I spend online shopping I should have known that, but that is a huge number. I think your second point is the most crucial- a website can represent your business beyond operating hours. Rather than a 9-5 business, companies with websites have the ability to have their products available 24-7. This is a great breakdown of why having a website is important – love it!

  4. Tiffany Denise

    Hi Tiffany, how are you?

    I understand the importance of a website these days. One of my biggest fears is that I have to stay available to clients 24/7/365.

    Now, if we don’t have a good website for our physical or virtual businesses, it seems like we can’t survive in the market. 

    Question: On the topic # 3. Provides Affordable Marketing and Advertising Options, only pay-per-click advertising count for campaigns or do the free clicks count as well?

    Do you think we need to have Social Media right away when you start your website or can be done later?

    Is possible for a website owner hire an overseas worker to take care of emails, newsletters, multimedia, etc?

    Do you think that Borders bookstore and Toys’R’us closed because they didn’t had a good online structure?

    All the best to you,

     

    1. Tiffany Denise

      Hi Telma! You’re biggest fear of having a website is a myth. You don’t have to be available 24/7.  In fact, depending on your marketing strategy, you may need to work for a few months to build your traffic.  As your traffic grows, you’d hopefully also grow in sales, and the money can be reinvested to scale the business and get the support you might need.

      Regarding the website and affordable marketing and advertising options, I mentioned social media advertising, search engine advertising, and search engine optimization. The search engine optimization is a way of acquiring organic (free) traffic to your website.

      Social media marketing is a marketing strategy. It’s not required for every business, but it’s a good staple in quite a few businesses.  With the growth of social media, most businesses should consider integrating it into their marketing strategies.

      Regarding Toys’R;Us and Borders, I believe that because they didn’t have a good online marketing strategy, Amazon was able to take quite a bit of their market share, which left their businesses in a bad position.

  5. Tiffany Denise

    Hey i really enjoyed this article, it was very informative!  I do agree that having a website is the best way to go.  Before i got into affiliate marketing and building my own site i had no idea the kind of money that could be made with your own site.  You can also expand and make your own digital products and ebooks and so on.  There is so much you can do and you can keep in touch with your viewers with social media or by responding to comments!

    1. Tiffany Denise

      Hi Justin! I agree with you. The website can operate like a central hub in your business similar to physical real estate. You can offer digital and physical products thru a website. Thanks for sharing your opinion on this!

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